On today’s episode, Nathalia shares her recent launch for her group program strategy and results and how the coaching inside Show up Real helped her double down on selling. She shares how she makes time for content creation  and they way she thinks about making offers and selling unapologetically. 

We also talk mom-life, boundaries and how she integrates working on her business — even as a breadwinner.

To learn more about Nathalia, follow her on Instagram: https://www.instagram.com/chapina.buildingwealth

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Summary Transcript:

Right. Welcome, Natalia. How are you? I’m so happy to have you on the show for the second time. How you doing?

I’m good, I’m good. I’m happy to talk to you. I always love talking to you because you me all amped up.

Because you’re such a badass and you make it you make it I know it’s not easy you make it look kind of easy So I’m so excited to have you on the original reason why I wanted to have you back on is because I Got to have an inside look behind you launching your Program earlier this year eight one of yeah a one of your programs. It was a new program Okay

Bye.

Yeah, this was the first time that I launched a group program.

Yeah, and I remember when we had the conversation originally, you felt really, really certain about this decision. And when you were kind of figuring out like kind of the structure of the launch and how you wanted to do that, we talked a lot through that and it ended up being such a successful launch. And I want to ask you all the questions why. But on top of that, I also, and this is almost like,

and always questions, because I’m always curious about these things. I really wanted to give my audience a background on what it looks like to market your business and continue getting clients, launch a whole program, like do all these things. As a mom, as a person with a whole career, as a breadwinner, right? Like that is a lot on your shoulders. And

There are so many people who have one of those things and marketing feels like the hard thing in their life. So I wanted to get insight on that because you are someone who’s very consistent. And even when you’re not consistent, and I hate using that word, but you’re very, very consistent across the board, right? Where I also love, in terms of your relationship with

At least what I’ve seen this is only from what I’ve seen but your relationship with content It’s like if you need to take days off, you’re not making it a big deal, right? I think the problem with The people have I should say is they call themselves not consistent for like taking time off when it’s like no everybody takes time off and I So I have a lot of questions for you. But first how you doing you doing? All right. I know you’re but you just moved you have a lot of things going on How you doing?

You know, I feel really really blessed that I keep doing these things. Honestly, even today I was having like an internal panic of like, how am I gonna do all this? So it’s not like I don’t have it.

Yeah.

my… Yeah.

But I just keep showing up in the best way I can. Honestly, I feel really, really blessed to continue to do what I do, whether it’s coaching or being a mom, taking time off. And I’ve taken so much from our coaching together and implemented it, and it has made my life feel better. So I don’t feel as heavy. But overall, I’ve been, honestly, we’re in a really good spot. I feel really blessed to be where we’re at and to keep doing what I’m doing.

Yeah.

Mm-hmm.

Yeah.

yeah. OK, so let’s get into some of the questions that I prepared for you. So you are someone who has a lot on your plate. Like I mentioned just a minute ago, you have a lot of your plate. You are a mom. So it’s important for you to spend time with your child, right? You have a family that you’re the breadwinner of. I think you’re still the breadwinner of. Maybe, maybe, maybe not. OK. And.

Yes.

You also have a whole career and your money coaching business. That is a lot on your plate. And I also know you to be someone who prioritizes your self care or, know, I know you will get this, but it’s like, I find that you kind of have to like what the reason you could do all this is because you prioritize your self care. So why don’t we get started with

Let’s talk about marketing first. So what does marketing actually look like for you right now in your real life? And I say right now, just meaning like the last, let’s say three months or this year. Like what does it actually look like for you? And I know that’s an open question, but I want you to fill it in any way that makes sense for you. What does marketing look like for you in this full, full life?

I think the easiest way to explain it is marketing is whatever I make it. So for me, marketing is just being consistent on stories because I know that that’s what’s easy for me. I know that that’s where I have…

Mmm.

remain consistent, there’s no pressure, I do what I can. And then secondary, it’s when I can and I try to make the time, I also do emails, which I do once a week and I’ve been really consistent about that. then finally, honestly for me, content actually posting on my grid is like the last step because I don’t have a lot of the time most of the time to really sit down and do a bunch of content prep and content scheduling.

in advance. And so for me, I know where my strengths are and for that stories, email, and then just remaining consistent of like talking money and then making offers and continuing to make offers. And honestly, it’s what’s worked for the past, you know, five years I’ve been doing this. I know that stories is where I am. And I keep making offers in stories because that’s usually where I show up. So really for me, marketing is what I can do within my within my capacity.

When I have more capacity, I do more. So like sometimes I will do more emails. I will do more content when I can. But sometimes it’s just not there for me. And another thing for me, because I’m juggling so many things, it’s finding those times in between to fill the gaps. So for example, today I was early to pick up my daughter from her class. So I was sitting there like editing a reel. So it’s like finding those moments in between things to do those.

that I could get things scheduled out ahead of time and not have to worry about it or not have to like stress about getting it and accepting that like maybe there’s gonna be weeks that I’m not gonna be able to do it and that’s okay. So that’s really kind of for me what has worked. For me it’s been all mindset. It’s like when you’re so busy and sometimes you know my nine to five can really take over my life, I have to accept that this is just the way that I have to do my business and then not give myself a hard time.

Yeah.

or you know compare myself or beat myself down about it. It’s just it is what it is.

Yes, I love this so much. want to point out a couple things you said. I love that you kind of, I mean, from what I’m hearing, because you said, I do IG stories, that feels the most easiest and easy to do. You also send your weekly email. And then posting on the grid is kind of like the last step. And one thing I just want to call out about that is, even me asking you that question, you’re very clear about it. You understand what.

works and what actually moves the needle in your business. And I know for me too is IG stories. It’s like with IG stories, you’re getting to your, people who are interested the most right now are probably looking at your IG stories. That’s just the truth across the board. How do you know what works? How have you like a value? And I think it comes with experience, of course.

But when you look back, actually, let me start with this question. What used to feel hard for you when it came to marketing that kind of isn’t a thing anymore? You don’t even think about it. Yeah, what used to feel hard for you?

making offers.

what is okay? What is how do you characterize that?

So just inviting anybody to work with me, period, right? Anywhere.

So funny, because it’s like a sentence.

Yeah.

It’s, literally, that was the hardest. I always felt like that like weird salesy person and like I didn’t want to like feel kind of that, you know, I didn’t want to be like, this is all about, all about money. I was in my head about like the fact that I want to create these things for free for people and I want to like share this information with as many people. And so it made me feel guilty or bad when I was like, but also work with me kind of thing. Honestly, it really, I didn’t like the way it felt.

Yeah.

Yeah, yeah, yeah.

And I think through working, through the program with you and through working one on one with you, I kind of learned like, if you want to keep a business, if you want to continue doing what you’re doing, you have to make offers, right? You have to do it. And it’s not like being sleazy. I’m not trying to sell anybody on anything for a bad intention. This is just like, this is part of my business. This is part of what I do. And also my energy and everything that goes into it is also a part of it. So I think I really have seen the value of making offers and understanding

Yeah. Yeah.

Yeah. Yeah.

Yeah.

Yeah.

if somebody wants to work with me they want to hear what I’m capable of and what I have to offer them because often what I do people ask me like what do you do right and so by just putting that out there as it is you know you’re already answering that question of like what is it exactly that you do what is a money coach what is that and so I think for me it was definitely making offers what was the hardest part yeah

Thank

How do you think about it now? Like, do you feel icky about it now?

No, now I just see it as like a part of what I have to do. I’m just like, okay, this is what I do. I’m a money coach and I work with people and if they wanna work with me, I want them to know that they can and that this is a possibility. And I want them to know that there’s help and that this is something that, you it’s not just somebody sharing all the highlights of the good things they’ve done with their money. It’s also, well, this person can also help me and guide me and teach me so that I could do the same.

Yeah.

Yeah.

Yeah. I have a question for you around how to know. Because one question I get a lot from my clients and I try to explain it in a lot of different ways, but I’d love to hear it from you because you have made quite a bit of money. Like when we look at your business from the start until now, it’s like you’ve made a lot of money with your business along with a career that you’ve had this whole time and a breadwinner, right? Like this whole time that’s been the case. So

Yeah.

And what’s a lot of money? Probably like, you probably made what? At least over 100K now.

Actually I’ve already hit over 100k in the past just three years. Yeah.

It’s amazing. So one question I get a lot of is, how do you know you’re saying the right thing in the content? Like a lot of people come to me with like worries about messaging or worries about like, how do I know if I’m saying the right thing? And I want to know what your approach to this is. I mean, we’ve had discussions about this, but I…

Mm-hmm.

I just love the thing about the thing I love about you and your marketing is it’s very natural. It’s very authentic. You it doesn’t feel like you try so hard. And when I say try, I mean like putting all this effort and intentionality behind every single thing you post. It’s like, yeah, sometimes I do. Sometimes we got to go on the flow and regardless, and I could be wrong about this, but I think I’m right.

Regardless, think that you, I mean, you have so much experience now too, but regardless, it seems like there’s just a belief that like, I know more about money. Like I know more about money. So anything I fucking say is probably going to be helpful for people. So what is your mindset around that? That when some, if someone were to come to you and be like, well, how do you know you’re saying the right thing about money? Or how do you know like that this or that is going to actually help people? Like how do you

Yeah.

create content ideas and just implement them. Like, how does that work for you?

So I think the one thing is I don’t think about saying the right thing. I try to do is like, what is it that I really believe and what is it that I have seen help my clients? And kind of just listening and learning from you, It’s like listening to what my clients’ struggles are, what they’re dealing with, and then putting that into my content. So I’m not thinking about what is the right thing to say. Of course, I’ve already read and I’ve already learned and I know what the answers are.

Mmm.

when it comes to the money aspect. And so for me, when I’m doing my content or doing my marketing, it’s really about what do I believe about money and what do I, what have I seen work with my clients? And that’s what I talk about. Right. And that’s where I focus. It’s not about the right thing or this. Like, for example, there’s many people out there that feel that, you know, being a hundred percent debt free is the only way to be. And like, you have to get rid of all debt. I don’t believe that. And so I don’t, that would be the right thing, right? The right thing would

I love that.

Yeah.

Yeah.

be you have to be 100 but that’s not what I believe and that’s not what I have seen work for people and myself so then I talk about what I believe what I stand for as a coach what I have seen work for my clients and what I see my clients deal with and then I put that into what I’m creating

Yeah.

Mm-hmm.

Mm-hmm.

I love that. I just wrote it down. It’s like there’s what you believe in as it comes to when it comes to your niche or your the transformation you sell, right? It’s what you believe in and what has helped your clients, which is so aligned with, you know, what I teach and how I think about marketing, because I really think that like the best, best, best marketing just means that you understand your clients like that comes from that. So I love that you’re putting together like

Mm-hmm. Mm-hmm.

Mm-hmm.

what has actually helped my clients, and then what do I believe to be true. I love that so, so much. All right, let’s get into one more question about this actually. What would you say to someone who thinks that they can’t show up consistently because they have too much going on?

Mm-hmm.

I would say that you can figure out how to integrate it into what you’re already doing, right? That’s honestly been the key for me is like when I’m doing something on my own for my own money, I integrate that as content, right? If I’m working on my money, I post it on my stories. If I’m working on my money as something comes up, I’ll like make a note so I can like do a post and or anything like that. So, you know, for when you’re busy,

Mmm. Mm-hmm.

And honestly the thing that you have to do the most is like do you really want to to do this or not? Then you’re gonna carve out and make the time for it, right? You’re going to find an hour a week or so or whatever you can or maybe going out for a day and like working at it like that whole day I try to like make time as like I try to take advantage of any time I get right when I went to a conference for work I was like sweet like I can just also do these other things so it’s really about making the time within what

Mm-hmm.

Yeah.

Yeah.

what you’re doing.

Yeah. Yeah.

Yes, it’s hard. It’s not easy. There’s plenty of time where I feel like I want to do more, but I just don’t have the capacity. And I think that’s one thing I’ve learned to accept is like, I’m not always going to be able to do it for hours on end consistently all the time. And actually for the past few weeks and months, that’s actually been the case. And I have really been telling myself, you know what? I’m showing up for my clients and that’s all that matters. And everything else will come after.

course.

Mm-hmm.

Mm-hmm.

Nah.

And that’s what’s important and when I show up for my clients, it’s easier for me to create content It’s easier for me to do all these things because your mindset then is already on what you’re doing to help them And then it gives me ideas and it lights my fire again. Whereas like sometimes I’m too tired So I think my clients really keep me going because if they weren’t there I would just be like, I’m too tired for this because I have yeah literally So really it’s just about you know, creating the time and and make

Yeah.

Okay.

Yeah.

Yeah, I’m gonna take a nap.

whenever you can in between when you’re waiting for something or if you’re going somewhere and you have some time to yourself it’s like really carving out the time if you really want it.

I love it. It’s so, true. think that’s, I mean, same, right? Like I have just decided that like I have to video record every, not everything, but like when I have little moments or if I’m going somewhere, I’m just like putting my phone down just to get some B-roll, putting my phone down just to like, like it doesn’t, like it’s, it doesn’t have to be all that serious. I think if you wanted to be a content creator as your job, then maybe it would matter a lot, lot more, but you have to remember that like,

you’re a coach first, especially you’re a business owner first, and then the content is just a piece of that. So it’s like you don’t have to be this like perfect, great, whatever. Like you get to just promote your business and talk about the things that are gonna help your clients. So I love it so, so much. Okay, let’s talk about the launch that you had earlier this year. What, well first give us a little bit of background on what were…

your, what was your goal with the program, right? Like why did you do it? What was the goal? And then we’ll talk about results after. And I also want to preface this with like when we first, first, first worked together, it was via one-on-one coaching and you were doing group programs, right? With someone.

was doing group programs with someone else with another coach. So I was doing a group program with another coach. And this is the first time that I launched a group program by myself. And so, and that was, that was very scary, honestly, because I was used to having somebody there who could take on the things that I wasn’t necessarily good at or didn’t want to do and that they were really good at. And then I was doing the other end. And so it was a, I was a little bit afraid. I have been thinking about

Yeah, yeah, yeah,

Yes.

Yeah.

Yeah.

What made you make the decision to do the group?

I don’t know what like the final, honestly for me, I saw a need and this group coaching was actually in the back of my mind for a while. I did a beta launch and I had two people and it went really well. So I had all the workshops created. I had all the content, but.

Yeah.

I didn’t feel ready to launch a whole group program until I knew what I was going to do. And this was the first time that I actually planned it out ahead, that I did emails every day. This was a first for many things for me, honestly, that I never thought I was going to be able to do. And I was like, but I’m going to go for it. I’m going to go for it. And it was, it was scary and it was a little overwhelming, but it ended up, you know, kind of flowing perfectly and really having those

Mm-hmm. Mm-hmm.

Yeah.

Yeah.

other things prepared and I can talk about exactly what I did really helped me and also I did it through you know when we were on vacation which also really helps me because when I’m on vacation there’s not that pressure of the nine to five and I was able to do a lot of things ahead.

Yeah.

Yeah, you’re a lot.

Yeah. So I remember in the preparation for the launch, you were kind of figuring out what you wanted your content strategy to be or like the communication strategy. What did you decide on? What did that look like for you? And what was the most helpful in terms of like the direction that you went, the coaching you got, like all of it?

I remember when I submitted my content and the feedback was like, this is good. Like this is exactly what I need so I could see what other people see that I’m not because I’m thinking about it primarily from a money coach’s point of view. And I think you told me, you you really need to decide, do you want to go this route with, you know, this target? Because it was about Roth IRAs or do you want it to be more broad about investing in general? And so I decided to focus on, you know,

you

Yeah.

Thank

Really emphasizing the Roth IRA aspect and then kind of you know putting everything else around that So I knew I wanted to emphasize maxing out a Roth IRA Opening a Roth IRA and then everything else kind of came around it about investing and so I was able to branch out and that’s where I kind of like focused in my marketing and so I started with a question of like what is a Roth IRA? How do you open one? Why would you want to do one? So I started out with all about Roth IRA

Mm-hmm.

Mm-hmm.

Mm-hmm.

Yeah.

Mm-hmm.

Mm-hmm.

And then from that I was able to kind of elicit out more investing information kind of what comes after so that’s what I decided to go with and It really helped me create content ahead of time because then I had a focus right I had a focus and you who I was talking to I knew the way that I wanted them to hear me and I just focused in on that and That by far has been the most consistent I have ever been with schedule pre-scheduled marketing on my

Yeah.

Mm-hmm. Yeah.

Mm-hmm.

grid and email because I sent an email every single day for 30 days and I had never done that before I mean I’ve been doing this for five years now this was the first time so yeah

Yeah.

Did we talk about emails?

I remember, kind of remember, I don’t remember fully, but I remember you telling me like, I was thinking about doing this many emails and I was like, no, this is a launch. Tell me about what did that feel like? Right? Cause I have a lot of clients who they do send emails, right? But then if they go from like one to three emails a week, it’s like this big deal. And for this launch, I mean, you did one every single day, right? So then the two.

Yeah, yeah.

The next one, 3.0, will be like sending two emails. Or like leading, not maybe two emails. I mean, I don’t know. If I, if, if, when you launch this again, I’ll give you different coaching, but for sure, I would say repurpose the way I think about, and I’ll just tell you here, it’s like the way I think about launching, especially in terms of repurposing is like for one launch.

Yeah.

all the emails that you use during that launch, you literally just want to repurpose them, especially now that you have ChadGPT, you could just like change it a little. And then you want to replicate the amount of work you created. So you’re literally doing like the same amount of work, not double, maybe even a little less where the closer you get to the launch or during the launch, you’re sending like two, three, four emails. And then, you know, and then obviously the launch ends. So what was it like for you?

when I kind of challenged you to send more emails? Like what came up for you?

first I really was like, don’t know what am I going to talk about? How am I going to have that many topics to talk about? I, you know, and when I started to learn, first of all, I did use chat GPT to give me prompts for each email. Once I had the prompts, then I just picked out the ones that were felt good to use. And then I was able to just write an email every time. And then what I saw happen was as I was writing an email, I would get an idea for another email. So, so I kind of

Ha ha!

Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah.

Yeah.

just used that and I literally like I remember I was in the airplane and you know on the airplane there’s no what I don’t use the Wi-Fi so I was like just sitting there with my computer and just going at it and I would just like I wrote like I don’t know three or four emails and then I would schedule them and I kept doing that I would write multiple emails at a time and then I would schedule them so I didn’t have to worry about it and so really at first I was mostly my biggest thing was you know what am I gonna write about for that much time in the emails and two is is this gonna be annoying to

to people, right? Like is this gonna be something that they don’t want? And I think I started to realize, obviously if they’re on my email list, they wanna learn and if they don’t wanna buy from me, that’s fine. Then I want people here who wanna work with me, who are interested in working with me or want the information. That’s who I want on my email list anyway. And I think I heard this from Charlie at one point where was like, people who clean off of your email list is actually good because it makes room for the people that do wanna hear it, something like that. And so then I was like, okay.

Mm-hmm.

Mm-hmm. Mm-hmm.

Yeah, yeah, yeah.

I can, let me change my mindset around that and not kind of be married. And actually since then, my email list has grown even more, almost at 500 now. At that point, I was barely at around 400 or a little less. it was just kind of getting over those mind things, those questioning. And then as far as what am I gonna write, I use ChatGPT to help me. I just use it for the prompts and I let the content flow from me because it feels more natural to me. And then every single time making offers, making offers,

Yeah.

Nice.

Even down to a countdown, which I had never done before, was sending an email like, okay, doors closed in 12 hours kind of thing. I had never done that before. And it just felt good. Initially, I felt like my goal was about 10 people, and I felt like, okay, is that a lot? But I really didn’t know, right? I didn’t know if that was gonna be a lot for me. And I ended up signing six people, and we’ll talk about that, I guess, but.

Yeah.

Yeah, because this was your first real one.

Which yeah, which is amazing because I remember a specific slack message that you sent and you were like, I don’t know if this is going to work. I only have, I only have like one person. I forget how many people it was, but I think it was like one person. You’re like, this isn’t going to work. Like I forget what you said exactly, but I remember you were kind of going down a little slippery slope because you had a webinar, right?

So this is one part I forgot. So I did have like a wait list, right? So I had a wait list and I had like 10 people on the wait list, right? And I remember thinking, okay, if they join the wait list, they’re gonna buy for sure, right? That was my thought process. And then it opened up early to the wait list and nobody bought. And I was like, okay.

Okay, yes, yes.

Mm-hmm.

you

Yeah. yes, I remember this now.

Yeah, so then I was like, hmm, I wonder what you know, and then sure nobody bought and What ended up what I saw and I realized after was that I did make an offer of the 48 hours bonus call like a bonus one-on-one Because the whole program was just group coaching and I said if you sign up within the first 48 hours you get a free one-on-one and Pretty much everybody that signed up signed up during that window But and some of them most of them were not even on the waitlist, which is the crazy thing and so

You know and actually the last one I have to tell you about because the last one was the best so the last person that signed up She actually was in one of the workshops. I had done. She didn’t even she wasn’t even on my email list She just saw my offer in the workshop that I made for people and she emailed me after the fact and was like Hey, is it too late to join and I was like no and she ended up signing on and then she ended up becoming a one-on-one client, which is crazy

Mm-hmm.

Mm-hmm.

Wow.

Wow, I love it. Well, this is so good because this is how launches work. Like one of the thoughts I always tell myself during a launch is like anything could happen because it’s like you can only orchestrate it so much. Honestly, I have not seen a business that honestly, even coaches who are making seven figures, I would say I have not seen a coach that makes

Yeah.

Mm-hmm.

I know. I would say I only have seen coaches that have the data to make very specific and data-driven marketing decisions if they are making over like five or six or seven million. Like the reality is marketing, there’s so much marketing that we don’t know what’s going to work. And we don’t know exactly.

how everything’s going to equal out at the end of a launch or at the end of a webinar or at the end of the month or like whatever the case is. A lot we don’t know. So we, think number one, understanding what does work and also what comes the simplest to you, that is what you double down on. It’s like do more of the thing that already comes natural to you that you know works. That’s the best way to go about it.

Obviously try something new as well, but like that’s what you’re doubling down on because the reality is we don’t have an infrastructure in our businesses that can give us like specific content. I wouldn’t even say infrastructure, but like that and the time and energy, right? Like you don’t have time to be like, what is the perfect way to market this? Like, no, we’re going to double down on what I know works and test this shit out and be willing to do it.

And look at the way clients came, like from everywhere in different ways. And it makes it like worth for those events and workshops that you put together, because it’s like, okay, these are working. There is value to it. So, so, so good. I love it. Let’s see. Were there moments where you wanted to shift gears mid-launch and how did you navigate? Like, were there moments where you were just like, I give up? Nope.

We’re stopping right now, because that happens a lot. What did you do? Were there moments like that? And then what did you do about it?

So the funny thing is, and I don’t think anybody.

I think everyone in the is lonely.

We’re done.

Yeah. Yeah.

Mm-hmm.

see this if I don’t see that even when nobody on the waitlist like signed up even when like I felt like nobody was gonna like join or do it or it was going really slow so one thing is that when we were doing the group coaching before with the other coach I was working with right I we were kind of seeing things constantly because it was like a big amount of people that we were able to take on and I remember I was super busy and I was expecting kind of that same thing of like just call after call like

Mm-hmm.

person after person but this time it was just me and I wasn’t doing sales calls it was all done just

You are not doing sales calls. How much was this offer?

It was 750? 750. Yeah 750.

Wow. That’s pretty amazing to do no sales calls, like at all. Even my first, first, first group program like ever, it was around the same price. It was around $750. I think it was like $1,000, but like everyone got a discount or something like that. But I mean, I did sales calls and I got like six people too.

No.

You know, I think for…

Which at that time I thought it was a failure, but now looking back. I’m like that’s amazing and

So that’s something that you pointed out. You pointed that out in the Slack. I remember you were like, you did this without sales calls? And I was like, I’m telling you, my brain didn’t even realize that that was a big deal. I think I was just thinking about my capacity. And I was thinking, I don’t think I can just.

Yeah.

Like that was a thing.

Mm-hmm.

You know make myself that available to do all these sales calls back to back and so I’m just gonna go hard in email and content and try to answer all the questions and share out of it, you know And and then just go with that and that was like my strategy was like shared as much as I can always sharing it always posting it and Even like, you know bringing it in and then just seeing kind of what happened So even when I wasn’t seeing what I thought I was gonna see or what I was

Mm-hmm.

Yeah

Yeah.

hoping to see, I just told my brain, I’m like, just keep doing it and then we’ll see what happens. I was like, just keep sending the emails, just keep doing it. And I think for me it was be proud that you’re doing this. Be proud that you sent the emails consistently because that was a win for me. Be proud that you did all this content ahead of time and you scheduled it. That for me was a win and that was like, I kept telling myself, you have these wins already. Whatever the result is, it’s gonna work and you’ll make it work.

Mm-hmm.

Mm-hmm. Mm-hmm.

Yeah. Yeah. Yeah.

Okay.

Mm-hmm.

And I think that’s what’s the big thing.

And you had a lot of life stuff going on too. You were moving. just, I just learned.

Yeah. Yeah.

During my launch was about December to January, finally doors opened in February and that was literally through the most difficult time family-wise. had a big kind of situation in our living, like in our housing and we had to leave pretty quickly and it was a big change. It was a lot of very hard conversations. We moved in the middle and so yeah, think I didn’t honestly until we

Yeah. Yeah. Yeah.

Yeah.

Crazy.

started talking today I didn’t even realize all of that was happening during that launch. I think you just yeah you just go you’re so used to just going that like you don’t stop to think I’m like wow all of this happened so quickly but yeah I remember like even September it was September through January was the hardest times mentally I was like crying at work I was stressed out I was just like you know really going through it in my personal life yeah.

Like all it happens at the same. Yeah. That’s wild. Yeah.

Yeah, wow. Okay, I have one more question for you and then we’ll wrap up. I wanna ask you around self-care. I know that you have worked with Soledad who I’ve worked with her too. She’s a long time client of mine. One of my first, one of my longest clients actually. And I know when even when we worked with each other that was one of the things that I challenged you a lot on.

Yeah. Mm-hmm. Yeah.

Thank

in terms of setting up your business in a way that is gonna support your life and not just like doing whatever clients want. How does self care and really manage, like managing your business from this place of I have control of my business, I have control of where my time goes, how does that play a role in you running your business, growing your business, taking on

different initiatives and projects like this launch. How does that play a role in your business, in your life too?

I think the only reason I’m still able to do this with some sanity is because of what I have learned from you and Soledad, the boundaries and the self-care. From you, I do not take meetings on Saturdays at all. So now I have a set schedule of like I only do my meetings on Sundays every other Friday. Even this summer, I said I’m not doing meetings on Fridays because I have to be work from home with my daughter. And it felt so like just natural. And it was like, I’m the CEO. I’m going to make that decision.

love it.

Yeah. Yeah. 100%. Yeah.

So then it shall be, you know? But as far as self care, mean, key. And I have seen how when I prioritize myself and when I say no, and when I stop giving myself the guilt trip and I stop beating myself up over the things I didn’t do in my business, I have seen how focusing on my self care aspect makes me able to continue doing my business. Every time that like I do something for myself, I go on a walk, I do this or whatever,

Mm-hmm.

Mm-hmm. Mm-hmm.

of my self-care things that I have, which Solia had taught me and I have all these tools now to go to, then once I do that and it re-energizes me, it gives me motivation, it gives me inspiration to create content, it gives me inspiration for things for my clients. And so I’ve seen directly how when I take care of myself, I’m such a better coach and a better content creator and I show up in a better mindset when I’m taking care of myself.

Mm-hmm.

Yeah. Yeah.

And it was because I learned you know really like what do I need to take care of myself? What are the self-care things that I do I so that taught me like the diverse self-care So now I know exactly which part of those I do so that I could feel you know Rested but also is like learning that it’s okay To not do X Y & Z if I don’t send an email one week. That’s fine If I don’t post content for a week, that’s fine. Like it

Yeah.

Yeah.

Yeah. Yeah.

Yeah, everyone’s gonna live.

Yeah, and I really think that’s what made the biggest shift for me is mentally learning not to beat myself up over those expectations that we create over what a business owner or a creator should be and just letting it be what it actually is for you. And for me, it’s going to look very different because this is only part time. And then I, you know, also I have no intention of going full time, right? So I have to learn how to manage it in a way that is sustained.

Mm-hmm. Mm-hmm.

Mm-hmm.

Mm-hmm.

Because I know that I love doing it and I want to make it sustainable for me to do this long term with my career with being a present involved mom. I have to like have those boundaries in place and so doing that has really really helped me.

Yeah.

Yeah, I’m just so excited to see where your business goes throughout the years. can see it going so many directions because you also do lots of different workshops and work with companies and nonprofits and there’s so much outside of even just coaching that you also do. So I’m just so excited to see what it turns into. One more question, not one more question. I just wanted to share something that you shared with me if you’re okay sharing it. I wanted to give.

Thank you. Yeah.

Yeah.

the audience perspective in terms of how many clients you have right now. We just talked about this because I was like, okay, like I want everyone to hear this. How many clients you have right now along with your career, your nine to five career and mom, bride winner, all of that.

have seven clients that I work with one on one. And so I’ve changed my business model this year, which I don’t know why I do it sooner. But I finally have like a set schedule where like before I would, you know, bring clients on and it was just like they booked whenever they could or whenever it worked for them. And now it’s like, no, now it’s like, this is when you’re going to meet every two weeks. This is your set time and we’re going to just keep doing it. And I think it also helps with their accountability, right?

Mm-hmm. Mm-hmm. Yeah.

Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

with people and their money and that’s one of the things that they always want is accountability to show up and work on their money and so by doing set schedules where you know that we’re meeting on these days and this times throughout the month you have to show up and there’s none of this like oh I got too busy I couldn’t schedule the meeting right it’s like you kind of have to be there and I think that made a big big difference for me and now knowing what my capacity is because I remember you would ask me all the time like how many clients can you take on I was like I don’t know

Mm-hmm.

Yeah. Yeah. Yeah.

I don’t know, you know, but now I know because I’ll have to do is look at my schedule and say, okay, I know that all of these clients are set up through an August and then I have some openings here where we can start somebody new. And so that’s exactly what I’ve been doing. I just signed on a new client like this month. There’s a couple and so we’re starting in July because I know that my schedule in June didn’t have the capacity. And so I think that’s one of the best decisions I have made honestly in the past.

Mm-hmm.

Yeah.

exciting.

love.

few years of my business is changing that because now I can see clearly what my capacity is and then also setting the boundary of, you know, only working on certain days and not taking more than three meetings at a time and making it work with that way because I want my life to be mine and not, I don’t want my whole life to be about working.

Mm-hmm. Mm-hmm.

Yeah.

Mm-hmm.

Yeah, yes. Yeah, yes. well, thank you so much for being here. I think you’re just such an example of what is possible. I mean, I’ve gotten to see throughout the years too, but like you are also someone who prioritizes so much time with their family and little vacations. Didn’t you go to Japan like last year?

Yeah, last year we went to Japan. We were actually gone for two weeks in June. It was right, it was literally a year from now because it was right after my daughter got out of school. That was our big trip that we had been working on because I travel hack. So we’ve had been working on it since 2021. Just trying to get enough points because, know, as you said, you know, I, my husband is actually working part time now, but for the past years, I was the only one working and so it was just one income and the only way to be able to travel and pay for three people.

Yeah.

Wow.

Yeah. Yeah.

Yeah.

is really through doing that. So we have another big trip that we’re planning, London 2026. So little by little, you know, we are trying to plan out.

Yeah. Yeah.

So fun. Oh my God, London. You’re going to love London. love it’s yeah. I actually really, really like London and I’ve been lucky enough to, I don’t know, been there a couple of times, I think. And you’re going to love it. It’s yeah. Oh, it’s, it’s, very, it’s very cool. Anyways, thank you so much for being here. I am so, so, so proud of you. I hope you’re proud of you.

I’ve never been so I’m super excited.

If, where can the people find you? Like if they’re like, what, what’d you say about travel hacking or what, what about Roth IRAs? Where should people find you if they want to learn more about how you could help them or just want to hear like more about from you and like your thoughts and everything about money.

So the main place to find me is Instagram. It’s chapina.buildingwealth. And that’s primarily where I’m at, but you can also find me on my website is chapinawealth.com. And yeah, that’s it. really try to stick it, and very simple, like you said, don’t do it across other things. I’m here on threads here and there, but mostly on Instagram.

Yeah.

Sounds good. See you later.

Thank