I was putting out all the content, selling one hour coaching sessions, putting on workshops, and still only bringing in a couple grand every couple months. I quit my six-figure tech job and gave my business everything I had — while raising my one year old son. I was tired, overworked, and didn’t know how I was going to create the impact I wanted to make in my community AND make enough money to sustain my business expenses. 

I’m here to tell you that you DO NOT HAVE TO CHOOSE. 

Now, my life’s work is helping women of color coaches and educators master their mindset and simplify their business so that they can focus on

creating impact and creating revenue.

We believe highly in the people we serve. We don’t hold onto society’s stories about our community. We believe our clients and community are high-value, intelligent individuals who know how to make hard decisions — like working with a bad ass coach like you.

In this room, we challenge ourselves in a different way.

My business went from $10k to $200k cash in a single year by doing less, trusting myself more, and learning how to create real impact. 

I’m a daughter of Guatemalan immigrants who came to San Francisco, CA in the seventies. I was also raised by a single mom…. A very strong, stubborn, always-get-what-she-wants type of woman. 

She created a monster, in a good way. 

My whole life, I always wondered what it would be like to have all the resources. To have all the success, to never worry about money, and have the time to do anything you want to do.

When I was a chiquita, I thought that resources and money were only available to white folks. I learned I was wrong about that. But as I grew up and navigated the world, I grew frustrated that I was the only woman of color in most places. It seemed like the more I elevated, the more I was alone. 

My name is

I’m a Business Coach, Wife, Mami, and I teach WOC how to scale to six-figures in their coaching business and create a massive impact in their community.

Catalina Del Carmen Maldonado

You might relate. I had to fake the funk, put on the act so I could grow my career, make that money, and became successful in the eyes of mi mama.

I started my business in 2019 after I gave birth to my baby boy. I decided to throw an in-person personal development event for anyone willing to come. That event turned into a podcast & that podcast turned into a hobby coaching business in 2020.

In 2021, my hobby coaching business turned into a $200,000+ coaching business and I now get to teach dozens of women of color coaches to create more money in their business. 

Whether you are just starting or scaling to your next milestone, trust me when I tell you… It is all possible for you.  In this community, you are welcome to be your truest self. Loud, shy, passive, and assertive…

You’re welcome to be loud and proud about who you are and where you come from. You are welcome to hold space, to want more, to desire whatever the fuck you want.

You are safe here. 

Safe to have big ass dreams and create massive impact. Safe to want to make LOTS of money. Because when more money is in our hands as women of color, our communities change, grow, and elevate. One stack at a time. 


Show Up & Lead the Mastermind is a program created for WOC coaches who desire to create six-figures and beyond in their coaching business but want to do it in a way that serves their community, creates client results that change generational narratives, without working yourself to the bone. 


Serving your people, showing up real, and keeping your businesses as simple as possible —That is what a business needs to scale your growth, create massive impact & build demand for your coaching.

Let's do this

Up & Lead

1:1 Coaching

Limited Spots for 1:1 Coaching.

- Investment $12,000 - 
Payment Plans Available

Once you submit, you'll be able to schedule a call with Cat via email.