Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 

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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

Why I Closed a 400K Mastermind (and Everything it Taught Me)

In this episode, I’m sharing why I decided to shut down my mastermind, Show Up & Lead — a program that generated over $400K and delivered real results for my clients.

It was successful.
It was profitable.
And I chose to end it anyway.

Here’s what I break down:

  • Why something can “work” on paper and still feel off.
  • The difference between momentum and alignment.
  • How burnout can show up quietly.
  • The questions I asked myself before making the decision.
  • What integrity in business actually looks like.

I talk about failure fatigue, mental capacity, and outgrowing a version of your own leadership.

This wasn’t about drama.
It wasn’t about revenue.
It was about being honest with myself.

If you’re holding onto something because it’s successful — but you know it’s not fully aligned — this episode will help you think through that decision clearly and responsibly.

Join us by subscribing & following me on IG @catdelcarmen 

Get free access to my mini-course, Selling with Stories.

And if you want to grow & scale your business in 2026, work with me. BOOK A SALES CALL FOR 1:1 COACHING HERE

What is up, y’all? Welcome back to Show Up Real podcast. I hope you are doing well. I am so excited about today’s episode. I am finally ready to tell you the story about how and why and everything I’ve learned since I closed down basically one of my huge revenue generators, my mastermind. Show Up and Lead Mastermind, that was the name of it. So I’m gonna be getting into that in just a second. I do wanna share a couple reminders with you. Number one, I am planning in-person events this year in LA in, one will likely be in the Bay Area, and then a conference. I am in talks with a company who is interested in sponsoring my upcoming conference. I’m doing it. This is the first time I’m actually saying this out loud. It has been an idea or thought for a really long time. And I’ve just kept it in my back pocket. Like I wasn’t sure about it, but I think it’s time. I think it’s time to honestly, this sponsorship conversation is what kind of pushed me. But I told myself that this year I really want to create more opportunities for community. I focused a lot in community last year in my literal community around where I live and the relationships I have. And I really have built a friend group here in LA. And now I’m ready to get moving. So I’m really excited. We for sure are having two brunch events that are going to be focused on business. They’re going to be workshop style. There will be a specific topic. Very excited about it and we already got sponsorship for those. So I’m very, very excited about what these could potentially turn into. But if you want details, like as they come out, make sure to get on my email list. So you could do that by using the link below or you can go to my Instagram and in my link in bio, there’s an area that’ll say, join Pistola email series or something like that. You could join there, okay?

So that is happening and I think we can get into it. I’m a little nervous. So I want to be clear here. I do not have a script. I have a little outline like of just to make sure I’m kind of keeping on track, but I don’t have a full script. I really wanted this to come out naturally and like very honest because it’s so, you know, authenticity, being transparent, show up real. It’s literally the name of my podcast, right? That is one of my core values. If I’m not keeping it 100 with you, if I’m not keeping it real real with you, it feels so wrong to me. So for that reason, have again, I have an outline of like the direction I’m going throughout this episode, but I really am speaking from, you know, the truth from my experience, kind of where my head’s at. What I’ve learned and yeah. So let’s talk about why I shut down my 400K mastermind and why I did it, how I did it, what I’ve learned from it, you know, all the things. So let’s get into it. Okay. So for those of you who are not familiar, I used to have a mastermind called show up and lead. Okay. It was a very successful mastermind that really made the majority of my revenue as I grew in my business. So let me give you a little bit of background. So I spent many years since 2017, I’ve been creating content, but it wasn’t until 2019 where I really started to take it a little bit more serious. And at the very end of 2019, I created my podcast. At that time, it was called Follow That Fear. And December 2019, I decided to start that podcast and I spent a lot of 2020 committing to growing that podcast and getting the word out and getting people to listen. And it worked. And a lot of people did find the podcast and I grew to 20K downloads in one year and in that timeframe was when I really started to take my business seriously as well. It was COVID, so there was a lot happening in the world. And that was when I really decided to start selling and really try to monetize. So that year I spent testing and learning. I sold, let’s see, $97 or $150 strategy calls. I sold a course that I made. That was $97 about podcasting. did a personal branding group program at the end of the year. That was actually called Show Up Real. And by the end of that year, I was so burnt out and I decided like, look, I have to simplify something. This cannot continue like this. And when I went into 2021, I really decided to focus on selling one-on-one coaching, focusing on becoming a good coach. getting people results and just kind of like earning my stripes, earning my, the wins, the reward I wanted to have, right? So I focused on selling one-on-one and I was very committed to it and that was the year my business really grew quickly. I went from, I don’t know, in December of 2020, I had made approximately maybe like somewhere between like 15K, like maybe 13 to 17K tops. I think it was more like 15K. That was how much I made in 2021. And then in 2020, I’m sorry, 2020. And then in 2021, when I focused on one-on-one coaching, I created 214K, I think it was, in sales that year. And it was a lot of growth really quickly. And when I went into the next year, January of 2022, actually it was December of 2021, the very end of the year. I had already made 200 plus K. That year, that December, I found out that I was pregnant. And in January, I started really feeling sick from the pregnancy. And it just, I remember the next three months felt like, I mean, it really did feel like a blur. I felt like I was in another world. I was so sick this whole pregnancy, but the very beginning was just very tough for me.

But I had signed up for a mastermind before then, and I really did decide right then and there that I have to turn all my knowledge, all my momentum, all the demand. I have to create a mastermind where I could get people in one room and really teach them everything that I have taught my one-on-one clients in a more condensed kind of group atmosphere. And that is what I did. started by really started thinking about like what is my intellectual property? Like what did I learn? What kind of results did my clients get? And I started to package it up and create a group program that I was so so proud of and I I think I don’t know how many months pregnant I was but it was around May June when I launched the first round of show up and lead mastermind that mastermind sold for six thousand I believe at that time and I also had a rule for that launch where everything all of like all all the people who joined had to pay in full which is something I had never done before but I I needed the cash for my maternity leave so it was kind of just like this is what I got to do we’re gonna keep moving people are gonna have thoughts and I don’t really care because I got to do what I got to do so That was the beginning of Show Up and Lead Mastermind. And that became the program that I really became known for. And not only became known for, but it was also the program that kind of packaged all of my coaching experience and the experiences that my clients had, packaged that all up into one place. For a long time, it was a six month program. and it was $6,000. That was the price and that was the program. And every year of the program, I kind of evolved it and changed it and added new things, took away some things. And I remember launching it for, that first launch, by the way, I want to say it was 12 people. So that was approximately like $60,000 launch the first time I launched it. And it was a little. was it, yeah, it was around $60,000. And then the second time I launched it was December of that year, and I gave birth at the very end of August. And I remember, you know, I am so proud when I look back at like, that time, I’m just so, proud of that version of me, because I really did, you know, I prepared for my maternity leave, and I prepared my podcast, and I prepared my team, and. I prepared my money and I was very hard on myself looking back, but it was a successful mastermind launch. And when I came back from Eternity Leave to do my second launch, I was definitely in a different head space. So much so that I remember I launched it in December and I only got like, I don’t know, four or five people maybe. And then that was December of 2022 that I decided, because we weren’t going to get started until the next year, 2023 in like February. So I decided to relaunch because I wanted to get more people in January. And I did. I think I got three more people. I want to say that launch ended up being like eight people or something like that. So another, I don’t know what is that, $40,000 launch or something like that. And I ended up changing the program, adding a little bit more to it. And I launched that program again in the summer, or in the beginning of summer, end of spring. It was like May or June of 2023. And I remember that was the launch. I put so much effort into creating better systems. And I also promoted a mastermind event. in LA, we did like a retreat in LA that was three days long. We rented out this beautiful beach house. We had a beautiful dinner on the beach. I ended up signing 12 clients that time. So that was a pretty significant launch too. I want to say that was one of my biggest launches. I want to say we got 12 people in that time. And that program. I want to say I launched again at the end of that year. And this was my signature program. It made me a lot of money, the majority of my money that my business was bringing in for the following years after selling only one-on-one coaching. And that kind of was what the success looked like from the outside. also put on, so I had the LA retreat for my mastermind clients. We had a private chef, Latina. chef come in and make us delicious food. I had a photographer, I had a videographer recording client testimonials. I, I mean, there’s so much that, that I put into that, to that event. And then we also had an event in Vegas. I rented out a huge suite in the Vin, was it the Venetian? No. It was the main one with the, why am I forgetting? With the fountain. my God, it’s the Bellagio. I rented out a suite in the Bellagio and all my clients who signed up to be a part of the mastermind, I think that mastermind was like nine people. That mastermind, we did a suite and we stayed. You know, I had everyone come to my suite every day and we would do trainings and workshops and people would be workshopping their business, eating food. We ordered room service one night. Like, I mean, this mastermind was one of my, you know, it was my bread and butter. was so, so important to me. And that’s kind of what it looked like. But when I, it was 20, 23. When I actually I remember because it was, I had my mastermind event, the three days in Vegas, that happened at the very end of February in 2023. And I remember at that time, I was very overwhelmed. I was spending, like I just remember I had three trips back to back at the beginning of 2023. I had a week long trip to Kentucky for a mastermind, or Tennessee I think it was, Tennessee for a mastermind that I was attending with. So I went to that. And then I had an anniversary trip with my husband in February, around mid February. And then the last week of February it was my mastermind event. for my business, right, this retreat in Vegas. And I remember at that retreat really feeling an immense amount of resistance around being away from my kids too much at the beginning of that year. I didn’t like the amount of stress and anxiety I was holding. I was not… taking care of myself. was still very postpartum. I think my son was like a year and a couple months. So was like a year and so postpartum. Was it a year or more? No, maybe he was, no, he was smaller. Sorry, now I’m thinking, yeah, he, if he, if this was 2023, he must’ve just been a handful of months old. Yeah. He was probably like five or six months, which really, oh, it makes me sad. Not that that’s a problem, I just, I remember just having such friction with everything I had going on and I felt like I was missing a lot of, not time technically, because it’s not like I, I was, obviously I spent like every day with my family, right? Besides these like trips, but I just remember I had so much stress and anxiety, which I already have stress and anxiety like as a person. But it felt like so much to me at that time that I was starting to get very resistant with my business. And I remember starting to not like my business. And I was frustrated with everything I had going on and that most importantly that it was hard for me to be present at home. Because I was obviously at home all the time. I picked my son up from school every day. Obviously I was there. I had a nanny that my business was paying for, paying a lot of money for, who was at home. So I got to see and be with my baby throughout the day. But I remember, like, I knew something was off. I knew something was off. I was starting to get very resentful, I guess is the word, of my business and… the just everything I had to do to like keep up with what I wanted to create. And then I also kept getting disappointed when I wasn’t getting the results that I wanted in my business. What was really funny about this is that it was in January of 2023, that exact time, right? Right when I had all this going on where I hit my biggest revenue year. I hit 300K in 12 months. I forget, 300K and some change in a 12 month period. And I remember I was, when I saw that, it felt like I was supposed to be excited and nothing about me wanted to celebrate. I didn’t even tell anyone. Like I didn’t even tell anyone. I was not excited about the revenue goal. I wasn’t excited about my biggest launch that one of the biggest launches I had. So January, that January, right? Where I said I had at the end of January, I had a mastermind event that I was going to for myself. And then that next February of 2023, I had an anniversary trip with my husband, followed by a retreat for my clients in Vegas for my mastermind, right? So was three travels in two months. That. January, I had hit my biggest month in business, which was 90K in one month of sales. And I had hit my biggest year, which was 300 plus in 12 months. And nothing, nothing about me was excited, happy, or wanted to celebrate. And I remember when I really started to like, be self-aware of that, I started, that was when I knew something was off. I was like, what the fuck is wrong? What is wrong? So as I explored that, right, I also had Show Up Real, which I had launched the year prior. Was it launched the year prior? No, no, no, I launched it in 2023, I believe. It was. It was an interesting time, but I knew something was off. I was like, what is going on? Obviously, there’s a lot of reasons, but something was off and I did not even want to celebrate. And I remember as I kept going with the program, I specifically started. trying to like create as much, like create such a great program. And I remember I worked with an intellect, like a person to help me with my intellectual property and really create the program into something that’s, that’s extremely quality. And like, even the woman I worked with, she, she’s very like well known in the coaching industry. Well, I don’t think just in the coaching industry, she like helps people write books and blah, blah, blah. Right. And she told me this is like, some of the best curriculum that she’s seen in a mastermind. And this is like, you know, state of the art and incredibly intentional. And I just remember like at that time there were no, like nobody could make me feel good about my business. Like there was no result that I could hit that would make me actually feel happy. And for the longest, and that was so weird to me because for the longest time I was chasing the next goal and the next goal and the next goal and the next goal. But as I kind of went through when we implemented the mastermind, I remember somewhere it was time to start prepping for another launch of that mastermind. I was gonna launch in August, I think it was, and it was the beginning of summer, and we actually went on to like a… whole week vacation in Maui with my husband and my kids and it was the best. And I took three weeks, three weeks off in July. Three weeks. It was the best. Like honestly, like on paper that year was like the best, most phenomenal year when it came to hitting my goals. But outside of that, I was not excited about my business. I felt like I was faking all my marketing because I wasn’t actually happy with my business or results. And I remember I started really just looking at my business and like the marketing that I was doing, it wasn’t aligning with what I wanted to sell and what I actually had to say in the world. And on top of that, my clients were, you know, the results across the board were up and down. And I remember making it mean so much about me. And look, I’m a person who, if your clients aren’t getting results, like you as the coach have to do everything, you know, everything possible to make sure that you’re doing your part. Like I take… coaching seriously, I take my business seriously. And when people invest in coaching, they’re thousands of dollars, right? Thousands of dollars for a coach that’s going to help them create results, right? That being said, at the end of the day, there’s only so much a coach can do, but a coach should do those things, right? Like we should create a program that, you know, creates results. And I remember with my clients, I was constantly trying new things like, okay, we’re gonna do coworking and we’re gonna do this and we’re gonna add a week, you know, a bi-weekly training. Like there was so much I was doing to create the program into something that I’m proud of and help all my clients get results. I had many clients inside of that program create six figures in their business. But I remember thinking like, I do not feel good about selling this program and everybody not getting kind of the same results, which now looking back seems a little bit like, I don’t know, immature almost now that I look back. But that being said, it was less about that and it was more about me knowing like, there’s something off about this program. don’t, I’m not excited to launch it. I don’t want to launch it again, but. The launch was a part of my plan. So instead of letting my feelings get in the way, which is good, I went along my plan, my launch plan. And I decided to launch the program. When I tell you this, my last launch of Show Up and Lead Mastermind that happened from, I probably prepped it from. July all the way to, no June, was June, June, July and August. No July, August, September, I worked on this launch. It was the best implemented launch. So much was done ahead of time. So much was thought out. I had graphics ready for like weeks of content. Like when I tell you everything was planned, everything was. to the tee, like I did everything I was supposed to. And it was the worst launch I ever had. I had two people sign up. And when that happened, two amazing people, by the way, like it was two people, but I was like, okay, these are like my dream dream clients. But I remember at that time they had just signed up. We had started the mastermind event, like, the actual mat because I, you people pay ahead of time and then we start like two months later. So when the mastermind actually started, I was so, so like conflicted because I didn’t like there was just something so off with this offer and my business, my relationship with my business and it felt so fake for me. to create content and market this beautiful big business that I created when I really just like didn’t want any of it anymore. and So right when we started the mastermind and we actually started the implementing the program, it was right around the time that PJ was starting kindergarten. And I did not want him to go into after school program. I wanted to pick him up every day. I was having so much resistance to implementing the business. that I had and I wanted to work less and I wanted to be with my baby and I wanted to be there for my new kinderordiner and like at that point I was starting to get very, it was starting to become very clear to me that I needed to do something about this because I just didn’t want to be that coach to my clients and I had to look at like What am I going to do? What do I want to do? I wanted more time with my kids. I wanted to not be so anxious and stressed all the time, which anxiety and stress is like always, regardless of whether I worked in a nine to five or my own business, I am a highly anxious and stressed person. You could ask anybody in my family. So I knew, like I knew I had to work on. And I knew I needed time and energy and I needed, like I wanted to be more present with my kids and I didn’t want to stress so much about it. So I sat with the decision for a while, but I remember I purposefully did not get coached, because I had gotten coached on it many, many times in different ways. But like towards the end, I didn’t even want to get coached on it. I didn’t really give a fuck what my coach said. Like this was my decision, it’s my business. and I wanted to do what I wanted to do because I knew my coach was gonna like try to encourage me to, you know, not do this, which is exactly what I paid for to be clear, right? So it was one of the hardest decisions. also had, I had two clients, brand new clients, but I still had like 10 or so clients that were already in the program because I changed the program to 12 months. So there was a group of like, I don’t know, 15 people maybe total, 12, 13 people who, if I was gonna end this mastermind, I would have to do it with a lot of intention. So, there was a moment where my values, my desire to be with my family, to not market a program that I don’t want to sell, right? there was a moment where I was like, we’re done. We gotta make a decision. I sat with it for one, maybe a month after the program actually, once we started doing the program in September and October. And then I decided, I decided, okay, I called a meeting. I talked to a lot of my friends. I even went on a girls trip and talked to some of my friends about it. coach friends and I talked to my husband, like I talked to everybody and like it just started to become clear that like this was a very intentional choice and you’re allowed to make it. I was afraid my clients would be mad at me, which some of them were. I was afraid that I would disappoint all of them. I was afraid that I was just fucking up my business. Like, there was so much on the line, but I was over it and I just decided like, nope, we are going to end the program. I decided to put up a meeting with all of my clients and I basically set a call, like we had a call. I told them I’ve made a decision, I’ve made a really hard decision to end the program. Here are the reasons why. This is my decision and one that came with a lot of intention and. There are lots of reasons behind why, but at the end of the day, it really is that this is my business and I get to run it the way I see fit. I gave everyone an option depending on their contract. I did the math in terms of like, how much money am I gonna have to owe per contract, looking at each of the people’s and every person in the program individually. And I basically offered, to like, will make everyone one-on-one coaching, like for the rest of the mastermind, or you can end it and kind of we could talk about what that looks like if you end it, right? Whether it’s a refund or we could kind of negotiate that and figure out what that is. And that’s what I did. It happened in just like a day and a half. I told my clients, I had my team send an email with clear details, you know, The implementation was pretty clean. Definitely had some clients that were mad. Some might still be upset with me for whatever reasons they have, which is fair. They’re allowed to. But it was one of the hardest decisions that I had to make in my business. And then the last two years, so this was October of 2023. So going into 2024, I felt so vulnerable. First of all, I didn’t tell nobody. I like basically didn’t tell anybody. I’m sure there was like a little bit of buzz around it because I’m sure my clients told some people, but I, yeah, I, the last two years felt like the most vulnerable I had been in my business, you know, since the very beginning. I was trying to figure out how to pivot, where to pivot. I was trying to figure out my own shit. Like, is, what am I avoiding? Why did I? I shamed myself a ton for wanting more time with my family, for wanting more time for slowness. Like, I shamed the fuck out of myself. But having all of 2020, I mean, it was 2024 and 2025. So this was a long time ago now. And I’m finally talking about it. This is how long it took me to like really work on the work. But it was a lot of pivoting. It was a lot of growing. It was a lot of avoidance. was a lot of like shiny objects and trying new things and a lot of losing momentum. Right? And trying to figure out like, what do I want to do? Like, is this the business that I want? Why? Like, why don’t I like my business anymore? This is my dream business. Because every time I coach my clients, like, I love my work. Like, I fucking love coaching. That’s a truth. Right? That is the truth. But I told myself in 2024 I would focus on growing my audience. And. double downing on my other programs, Show Up Real, which still exists. And I did do that. The next year, I had two launches or three launches maybe even back to back. And I remember those launches just like, I still fell off. One launch, I had six people join. Another launch, I had eight people join. And I remember for each of them, I just was feeling like, failure and by the end of 2024, felt like it was just like I was fatigued by failure. I was just so fatigued by, in my head, I called it failing. But when I looked at the numbers, 2024 didn’t end up being vastly like revenue wise, it wasn’t vastly off from like previous years. But what I did lose was my internal momentum, right? Because that was the first year I really didn’t make goals. I did plan out my launches. I did a couple things that I was just used to, but the intention wasn’t there. I didn’t have an intention to grow. I was tired, I was confused, I just felt incredibly vulnerable in my business. And then by the end of 2024, I, and I did all right that year. I want to say I hit like hundred and, I don’t know, I don’t have the numbers in front of me, but I want to say it was like a hundred and twenty maybe something like that, a hundred and forty to twenty, somewhere in that ballpark. It wasn’t crazy bad. But the excitement, the juice, the commitment wasn’t there. Something was off. Something was off. then I went into 2025, which is like a whole other year. In 2025, I was still really confused in some part. But it was, did, like in 2025, it was the year I allowed myself to kind of play again and to unlearn some of the kind of business rules and marketing rules that I had learned in my business and from my business coaches. I allowed myself to just fuck around again because my relationship with content was, in 2024, it just felt like, a lot of work and I wanted to build more community again. Because that’s how I started my whole business. I started my business wanting to build community and find people that wanted to do something with their life. That’s why I started my podcast in the first place. doing this, so in 2025, I let myself play and I let myself grow and, and I let myself shift strategies, especially from a content and marketing point of view. I did not launch as much. I made a lot less money, but I also was almost like the kindest I had ever been to myself. And I will say that like 2024 was a year where I, you know, I was just learning and vulnerable and growing. but I was still doing kind of what I was supposed to do. 2025, I did so much personal growth. It was the year where I really, really started to learn how to love myself. I’ve also like, by the way, in these two years, I like lost 50 pounds and I grew such a better relationship with myself. I really learned how to love myself deeply. Like I needed these years. there was growth that like I was going to hit a wall because I did not know how to love myself and like myself the more visible I was. Like I was very, now looking back I was like yeah I definitely hit a fucking wall because you didn’t even like yourself. You didn’t feel in control of like all of it. And I wasn’t supporting myself the way I should. was. I mean, the biggest here, so here, let me go through some lessons, okay? Like here’s what I would do differently in terms of like how I’d build, how I’d kind of exit an offer with a little bit more integrity from the start. So what I would tell my 2021 self, the one who is just so eager to grow a business and wanted to grow like a million dollar coaching business, what I would tell that person, is continue, like goal yourself for sustainable revenue. Like don’t try to have these quantum leaps every fucking year. Stay grounded when it comes to what you’re creating in your business. And if you’re doing something new, if you’re creating a new offer, don’t try to jump from one offer to another. just because you can. Because there’s the responsibility that comes with that. One. And then two, there’s also a life. that is important to you. And it is extremely important that you work on that life and that you stay present in that life. And I felt like the last two years of my business have really challenged me to be more kind to myself, to work on my anxiety in way more levels and my stress levels and take care of my body and my mind. And what I wish I would have known is just like, I wish I would have gotten a life coach for sure earlier. Like I should have gotten a life coach in 2022 straight up. At least 2023, but probably in 2022. I should have, like now looking back, if you wanna grow a business, if you wanna get to fucking million dollar revenue, you better know how to sup. your body and mind. Like if looking back, would have definitely, I would have had multiple life coaches and I would have spent a little bit less on my business and my coaching. Like I spent way too much on coaching for sure. Although I do believe it is very, very necessary or help, like extremely helpful. But I would have spent less on that and more on like life support. I probably would have gotten a house manager to help me. with my kind of duties around the house. I would have gotten a personal trainer that came to my house. I would have gotten definitely more life coaches, some type of like spiritual coach or something to help me with my relationship with God. those, like you don’t scale your business without doing the work. of getting to know and loving on yourself because the world, the more visible you are, the more pressure you will And nobody, not even the results themselves, are going to make you feel better. Cause I thought 300K was gonna be so exciting for me when I hit it and when I did, I hated it. I wanted to run away from it. And those were signs that I had a lot of inner work to work on. I had a lot of work, the inner work, that I needed to confront and look at. And it also helped me realize that like, I get to be the mom I wanna be, and I never ever, ever, ever, ever wanna be hard on myself about I love the type of mom I am. I love being present with my kids. I love being a mother. Right? And I spent so much time, like, kind of fighting with my own ambition, which was really interesting to me. And I had to uncover that and look at that. And that’s what I’ve done so much of the last two years. And that’s why right now I’m, finally ready to talk about this and be real about it, because the lessons are, you know, they feel, like, I feel mature. Right? Like, now I feel so much more mature in my business. because I understand so much of the work and I’ve done a lot of the work. Now, when I look at this year and everything I want to do, I might not be certain about everything and I might be a little wishy washy and I might, you know, have my vulnerable moments, but like, I also don’t give a fuck what anyone thinks. Right? Like I, I, this is me and my business and my life and I choose it. So I’ve never felt more aligned with what I want. I’ve never felt more clear about what is important to me in my life. And those were some of the lessons that I had to learn. And now as I look into this year, I’m pumped. I have a lot of freedom. I have a lot of room to play. And I’m putting on events. And we’re doing community events. And I’m talking to sponsors. I’m gonna pitch myself more, I already started, but I’m starting to pitch myself more than I ever have for speaking, right? That’s something that I want to do. I am creating more community, focusing on content, and really creating systems around it. There’s so much that just feels all clearer and it feels more funny. because I know the direction. And I also have gotten to know myself at such new levels that now I get and understand where I need to put my energy, especially as a mother. I don’t want my kids to have this tired, exhausted mom at the end of the day. not for this space, not while they’re little. I will gladly give up hundreds and hundreds and hundreds of thousands for me to enjoy them at this age and enjoy this time because I won’t get this back. So I think that’s what I have to share today. I hope that this was helpful. I hope that this was valuable. If you have questions, feel free to just DM me personally on Instagram at Cat Del Carmen. I am so excited about this chapter in my business. And I’m so excited to bring you along on this podcast. So next. episode, I’ll be talking more about what the plans for this year’s looks like and kind of digging into the work I am doing. But for right now, if you’re listening to this and you’re like, my God, she knows exactly how I feel, or she knows exactly, like I want to do something similar to what she’s done. I’m taking on one on one clients now until the end of March. And I want to invite you to work with me one on one. I have different packages depending on what your goals are. But if you’re listening to this and you know that you need one-on-one support and help to get you to your next level, I want to help you do that. So if you’re a coach, a creator, a business owner who wants to create more content and really get good at sales and marketing, work with me. Book a sales call using the link in my bio. The investment. ranges but it is multiple thousand so the lowest is going to be four thousand to eight thousand. am again this is a little bit different depending on your your goals and your situation but if you’re listening to this and you know you want that support come work with me. Let’s get you to your next goal in a way that feels good for you. All right I will see you later. I send you a big hug. Bye.

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