I’m re-releasing one of my favorite episodes today! In this episode, I share my thoughts on polarizing content. I discuss just how polarizing your content should be, and why it is safe and marketable to share your authentic story and controversial opinions. I hope this episode helps you think about your content differently! 

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Transcript:

EP 215. Re-Release: Polarizing Content

What is up y’all? Before we get started with two days episode, I wanna make sure that you’ve registered to my upcoming webinar where I’m going to teach you how to build an online community from scratch that is filled with like-minded humans who want what you are selling. I’m sharing my organic content marketing process that helped me create and sell four-figure offers over and over and over again.

But you can’t make money if you don’t have community, not just any community. A community of your people, the people that desire and want your wisdom, advice, and coaching. The webinar is free. It’s happening Tuesday, September 19th. If you wanna learn how to make four figures your first four figures online and create content that makes people feel more seen in the world and makes people want to work with you, sign up [00:01:00] for my training.

Register for free right now. Alright, y’all, I can’t wait to see you inside.

My name is Catalina and I’m on a mission to put more cash in the hands of women of color. I’m a wife. Mom, amiga Prima and I happen to run a multiple six figure coaching business. On this show, I share sales and marketing strategies that keep your business simple. Your mindset focus, your bank account big and your impact even bigger. So if you are on a mission to create generational change and you want to make a lot of money [00:02:00] doing it, welcome to the Latinas Booked Out podcast.

What is up y’all? Welcome back to Latinas Booked Out podcast. I hope you’re having a wonderful day. I am very, very excited when this episode comes out. I. That means I will be in Los Angeles with all of my clients. The, it’s what’s going on is my Mastermind Live in-person event. It’s three days where we make business decisions.

I coach. All of my clients, and we just really prepare their businesses to get to the six figure level, and we also prepare their mind. So I’m really, really, really excited. I’ve been working on this live event for so [00:03:00] long now. Well, it feels so long. It’s, it’s going to be really special. The best part, one of my favorite things about this live event that I’m hosting for my mastermind clients is that, It’s in the same city that I moved to in Los Angeles three years ago when I was really trying to build my business.

So the, the venue I booked, it’s like a beautiful home. I. Is literally in the heart of the area where I used to walk around and just dream very big. And now I’m going to be there with 12 of my clients and I’m going to be able to just be with them, coach them, teach them, and help them get to the next level in their business.

And it’s just feels like this very special moment for me because it really is. [00:04:00] An example of like my dream coming true, like my real, real dream coming true. So I’m so excited. That’s where I’m at right now when this episode comes out, and I’m pumped about that. Along with that, y’all, I am cooking up a brand new offer for you.

There are so many of you who have reached out to me in the, in the last couple years who are like, do you have something for newer coaches? Do you have something that is lower ticket? How do I show up real? How do I like, create content? And why do, how do you make content so easy? I am creating a program.

All about content. It’s content that’s going to help you sell four figure offers. One thing that really shifted in my business in 2021 was the way I showed up. I simplified everything and I really came from a place of [00:05:00] service, and I started looking at my content differently. It was less about the followers that I had and more about the value I was giving.

I have really dug into what it’s taken to transition my business from zero all the way to multiple, multiple six figures now, and from a marketing and content standpoint, I have kind of. Organized all that. I’ve bucketed all together and I’m creating this brand new program. I’m going to be launching it during my webinar on September 19th.

It’s called, how to Build an Online Community of people who actually want to Buy. So. If you are interested in signing four figure clients, if you are a brand new coach or want to be a coach, I want you here so you could understand how to build that, that community, that online community. And if you’re an [00:06:00] experienced coach who is like, I really need to start taking my online footprint seriously.

I’m gonna teach you how to create content to help you, not just utilize your amazing network, but utilize and create your own movement online. So if you wanna learn all those things, make sure you sign up for the webinar. Alright, y’all, today’s episode is one of my, my favorites. I’m re-releasing literally one of my favorite episodes.

It is called Polarizing Content. I specifically made this. Episode for a specific client back in 2021, and it really goes through like where, how, how polarizing should our content be and why is it okay and safe. And marketable to do that. So listen in. This is a good episode you want to listen to because it really is going to make you think [00:07:00] about your content differently.

Alright, y’all make sure to sign up for the webinar. If you’ve taken anything away from this podcast, it would mean so, so, so much to me. If you left a review on iTunes, I don’t have. Any ads on this podcast and that is intentional. I don’t intend there to be, and if you want to do something kind for me in exchange for this value, I would really, really appreciate it.

Alright, y’all, I will see you on the other side. I recently got back from, A mastermind event that I attended in Cabo, San Lucas, Mexico, and it was mind blowing y’all. It was really, really, really good. I was super challenged. I learned just so, so much, and I also just got to really just speak with so many coaches and learn from them.

Network, [00:08:00] I mean, all the things. But I think the biggest takeaway, well I’ll probably do an episode about this, um, but a big, big takeaway for me is that the uncomfortableness of building a business, it just is not gonna go away. It’s just not gonna go away. If, if you want to continue to grow your business on and on and on and on, the uncomfortable energy, the, yeah, the resistance, all of that is a part of this journey.

It’s a part of the journey following that fear. Scary. And if you wanna keep growing, if you wanna keep evolving, it’s gonna require you to continue a new level of fear once you, once you hit a milestone or once you get comfortable. [00:09:00] So that was a big, big lesson for me. But I came back super motivated. I came back with so much energy for my business, so much to reflect on.

So much I wanna do. So many ways I wanna serve my clients, and I’m just really pumped. I’m so, so, so, so pumped. Today’s episode, I’m also equally as bumped about. I had such a wonderful conversation with one of my clients a couple weeks back around content that was polarizing. And when I say polarizing, I mean like has a different opinion than either the industry or other people and might not go along with what other people say.

I think in the coaching industry, a lot of people can have fear around, at least people in my community, my clients, myself included. I remember [00:10:00] having a lot of resistance in sharing my actual opinions and thoughts about growing my business, especially in the beginning because. I didn’t agree with some of the things out there.

Like a lot of the coaches that I was listening to, the gurus, the, the huge successful million, million, million dollar, um, consultants, coaches, digital marketers, all of them had somewhat conflicting ideas, methodologies, opinions, and I remember. I, one was super confused on which one was like the right way to go, but also as I really started growing my business, I, I started realizing how unaligned I was with so many of the people that I used to like really take a lot of advice from.

Right? So like for example, like the Amy Porterfield and the Jenna Kutchers and um, just a lot like [00:11:00] Lewis Howes, right? Like all of those folks. I learned a lot from, but as I grew my business, I realized that like I actually, that their way didn’t work for me. And it really had me thinking when I started sharing content about my business, like what if I’m giving the wrong advice?

What if I offend someone? What if, whatever the case is. And I think this also comes up when you have a community. For example, I have a community online, right? Like there are other entrepreneurs and coaches that I am such good friends with. I consider these people my friends, I have so much respect for them.

I love them and they run completely different businesses than me. Sometimes what I have to say about business come conflicts with what they have to say about business, and I [00:12:00] wanna talk about that today and how uncomfortable it can be to share your. Personal thoughts and beliefs about how to create results and how that could look different from other people.

I wanna normalize that it’s completely, completely okay for you to share your concepts, share your process, share what. You wanna share about coaching and getting results and creating change in your life, it’s completely okay if what you share looks different than somebody else’s. I really wanna normalize that today.

So that’s what we’re gonna talk about. I wanna talk about three things. That I want you to consider when you are not only creating content, but creating processes when sharing your message, when going out there and marketing your business. I wanna talk about three things to consider that I had [00:13:00] to personally work through, and why creating polarizing content can actually be so, so, so good for you and your clients, future clients as well.

Okay. So that’s what I wanna talk about. But before we get into the actual content, I wanna remind you that if you have taken anything from this podcast, if you’ve learned something, if you’ve gotten any results, whatever the case is, it would mean so, so much to me. If you could take a moment to leave a review on Apple Podcasts.

I read those every single week, uh, week and month. Um, and I just appreciate it so, so much. It also helps me understand exactly like what is the most valuable to you. So it would mean so much to me if you could leave a comment. Let me know your thoughts, let me know what you are learning from this show. I would so, so appreciate it.

Alright, [00:14:00] now let’s get into it. Okay, so here’s the thing. The coaching industry is filled, filled, filled with different advice, different concepts, and it can be very overwhelming. To not only understand like what is actually good advice, but it could be overwhelming when like you do not agree with some of the advice or when you hear something and it just doesn’t sit well.

Right? Like you, let’s say you want more sales calls, but someone’s like, oh, you need to learn this. You, you gotta use a template and this exact script and.

We admire someone and then they say something that just doesn’t like sit right with us, and we all these thoughts come up about them and what we think of them and their process and what about our process? Does it work? Maybe it’s not good enough. Like [00:15:00] we can just go on a crazy road down. Why creating.

Polarizing content or like consuming content that like we don’t actually like align, it doesn’t align with us how that could make us feel and what it can make us think and all of that. So I wanna talk about creating content from a very authentic place. Creating content that is yours and only yours and isn’t copycat is super true to you.

And I have three things, three thoughts I wanna share with you that have really helped me step into my business and step into my marketing from a place of truth, from a place of realness, um, and what has really just helped me be super unapologetic when I have. Thoughts, concepts that some [00:16:00] folks might not agree with.

Okay, so let’s get into it. Here are three thoughts that I want you to consider when you are creating your own content that might be a little bit polarizing. So here’s what I want to remind you of. I always want you, and this is number one, I always want you to exercise your truth. And always ask yourself, is this true to me?

So if you are creating content, if you’re marketing your business, if you’re creating an email, um, a podcast, uh, Instagram, LinkedIn, whatever, wherever you’re showing up, whatever value you are giving, I want you to ask yourself, is this true to me? Is this filled with what I know to be true about me and my experiences?

Is this in, is this in in integrity with me? Right? Do [00:17:00] I believe this is true? I think these are good questions to ask yourself because I know, and here’s the thing. In the beginning of your business, you could be sharing information that you’ve learned from another coach, right? Like, oh, I learned this from another coach.

I wanna share it with my audience as well. And here’s the thing, that is totally fine too. I hope you give credit to those folks, but it’s totally fine that you’re sharing concepts that maybe you haven’t like fully exercised. When you are creating content for your clients, I really want you to exercise your truth as much as possible.

Here’s what I mean. In the beginning of my business, when I didn’t have a ton of clients, I didn’t have, I, I just didn’t, yeah, I didn’t have a lot of clients and I was in the beginning of my business, I was doing a lot of testing and learning. I was [00:18:00] also building my podcast, right? So if you’ve listened to my podcast from the very beginning, you’ll see like episode one through probably like, oh gosh, probably a hundred.

But I’d say like episode one through like 60 maybe. I was very, very green and learning. And here’s what, here’s what creating content looked like. It was me. Actually learning something from some coach or what I read or whatever the case is, me learning it, implementing it, taking action on it, and then reporting back to my audience.

That’s what I was doing. So like for example, I wanted to teach business, but I didn’t really fully have a business yet. But I was experimenting, so a lot of my episodes in the beginning is like, how to, you know, serve your audience [00:19:00] better, right? And maybe in those, in that episode, and I don’t have the episode in front of me, but in that episode I talked about actual things I did to create better experiences for my audience.

Right. How I would, I would share things on like how to use Instagram to grow your podcast. I was actually doing that and I think, here’s the thing, when you are growing as a coach, there could be a lot of insecurity that comes up because you almost, it, it, it’s, it’s kind of humbling if you share some of your beginning stories, like, let me give you another example.

I remember May of 2020. I made the first dollars in my business. I made 900, I think it was $937 in the month of May, and I really wanted to make a thousand, so I was a little disappointed in myself, [00:20:00] but I really also wanted to share the absolute truth with my clients, or not even my clients, my audience at that point.

I wanted to share my truth, but I was really, I was kind of embarrassed because I talked about, you know, running a business, but I had only made $900, so I had a lot of insecurities about it, but this is why I’m bringing up exercise your truth. One thing that has always done well for me is being super transparent with my audience.

Being super real. Like if I hear the, the thing I hear most about my content and when I get on clarity calls with my clients or potential clients, the thing I hear most often is, you are so real. You always show up so real. You’re always telling us the truth. And I, it’s, you know, your energy, all of that, and I [00:21:00] want to lend you that, like wherever you are in your business.

I really want you to own and take responsibility for the results you’ve created for yourself, the amazing results that you’ve created for yourself, even if your brain is telling you it’s not good enough. So like I made an episode sharing on the podcast, sharing my first $900 month or something like that.

If you look of June of last year, June of 2020, you’ll find an episode around, uh, about that. Like I’ve always kept it 100 with my audience. And because I always kept it 100, I never, ever, ever had to feel out of alignment. I just accepted that like I’m a beginner and I’m gonna have to show my truth. And that happens even now.

Right. Even now that I have a more established business and I am much more experienced than I was [00:22:00] just one year ago, even now I’m super open on my podcast and my content about where in my business there’s still a lot of opportunity where I am trying to focus on what are, you know, not my biggest strengths.

Now look, I know this is personal and not everybody is wanting to share all of their, you know, be super vulnerable. All I am saying is I want you to really exercise. Exercise sharing what is true to you and resist trying to make it look like someone else’s, which we’ll talk about next. Okay? So I want you to think like what is your mission?

What are you on a mission to do in your company, in your coaching practice? What are your values? I want you to always stick to those and when you’re creating content, if it’s true to you, I want you to [00:23:00] accept it as okay to share. Okay? Alright. Number two, I want you when, when you’re creating content and you have these polarizing ideas, here’s what I want you to do.

I always want you to use your own words, use your own copy, speak the way you would speak to your friends and your peers. I want you to practice authenticity, practice showing up. Real, real, real practice showing up 100. When we allow ourselves to show up very authentically, very real, it’s, it becomes harder.

Becomes harder for people not to just see us as we are. Right? Like I think the reason I have had success, especially from a content point of view, is because you can very clearly [00:24:00] see that I’m being my whole self and I’m, I’m, I’m really not like faking the funk, right? Like I trust that my audience can smell fake from a mile away.

Because of that, I have, I have to show up real, I have to show up as myself. It might be uncomfortable sometimes, but I have to do that because when I show up real, when I practice authenticity, my stories, my words, my copy, my client’s results, my results like it, it’s, it’s not fake and it can be polarizing.

But it’s not fake. It’s the truth, and nobody could fight me with that. So when you’re creating this content, when you have a concept you wanna share, that might be polarizing, or a story, or an experience, or whatever, whether it’s yours or maybe your client results, I really want you to [00:25:00] practice being super authentic and real when you are sharing that story and using your own words and coming from a place of authenticity.

When you do that, it becomes very, very hard. Very, very hard for people to, to, I mean, people are gonna hate regardless, but look, when you show up real, it feels better for you because it’s the freaking truth, right? It’s the truth. The reason I want you to really practice being authentic is when we are showing up as our full selves, the content, the PO possibly polarizing content.

That content comes from a place of truth. And when we’re saying in our way, it’s very clear that it’s just the truth and this is our experience and we get to experience it. [00:26:00] I remember when I first heard the concept that your thoughts create your results. It was on Stacy Bowman’s podcast. I think it’s, it’s called Making Money as a Life Coach Podcast.

I think, um, I listen to it every day, so I don’t know why I’m confused about it, but, I remember I first heard that concept, and for me that was super polarizing. I remember thinking, you’re wait, wait, wait, wait. Hold on. Your thoughts. Don’t just create your results. That like, that’s like bss, that’s like super woo woo and it’s also like, it feels a little privileged to me because I was thinking about it that way.

I remember I was like, I was literally lightly offended. I was. But the more, so I started listening to this podcast, then I started listening to other podcasts, and the more I really started to like get to know these people that I was listening [00:27:00] to, I started realizing like, oh, it’s coming from a place like it’s, it’s, it’s, it’s the truth because it’s their experience.

And then when I started practicing, Self coaching and you know, the concepts from the Life Coach School coined by or created by Brooke Castillo. When I started really exercising some of the things I was learning, I started to realize how, one, it was very possible because I was seeing results by, by really shifting my thoughts and building belief, I was seeing my own results.

And when I started to see those results, I couldn’t help but share it with my audience. Right? But I remember having my own thoughts about sharing it with my audience. ’cause I was like, my audience is gonna think this is such bss because I remember thinking this way, but here’s the thing, I can’t not [00:28:00] share what I know that has helped me.

Good results. I can’t not, I’m doing a disservice if I’m not sharing. The wisdom that I have that I’ve grown, right? So when I go out there and I know that my, my content or I might feel that it’s polarizing, I have to go out there and exercise my truth, tell my truth, and I, it feels better when you do it super authentically.

When you practice using your own words and your own stories and your own experience and speaking it the way you would speak it to your colleagues and friends and possibly family. I know that sometimes our concepts looks different. I think this comes up a lot. This comes up a lot y’all, with like, I, the, the client I was talking to was a money coach and I, I work with many money coaches.[00:29:00] 

All of them have very different concepts. All of them are, have a lot of different ways that they manage their money, right? Like I have one client who she has an incredible story. Y’all like incredible story, got out of a very toxic, toxic situation with her two children. And she was in a ton, a ton, a ton of debt, and just had the huge, a huge money burden on her.

She transformed her life by not just, you know, understanding her money better, but she, she, she started budgeting super precisely. She started really like becoming more frugal, which I know frugal, the word frugal is even a, a polarizing [00:30:00] word for some money coaches, right? But like, this is her story. So she started like really budgeting and cutting back and, you know, not having her Starbucks and not having this, which look a lot of money coaches have a problem with this concept because of other, other bigger financial gurus that like, have some practices that they’re not, they don’t align with, with which I totally get y’all.

For this specific money coach, this is how she got herself out of a toxic situation. This is how she got rid, or she, she, she eliminated her debt by tens of thousands of dollars. This is how she supported her children. So we can’t dismiss our stories. And the truth [00:31:00] about our stories, because we think we’re gonna hurt someone’s feelings if we actually give that advice.

It’s okay if, if some people don’t agree with the way that you’ve gotten your results, I want to make sure that you practice sharing your story. Sharing your results, sharing the process that helped you, and look, that process is going to evolve. It’s going to evolve. It might shift a little, it might change a little, but there is no problem with the way.

You got your results and if you have it in you, if it is your truth, to share that information, I want you to share it. Practice, authenticity, exercise, sharing your truth. [00:32:00] Like another money coach I work with is all about like not. Not being frugal and being more strategic and investing in all these things.

And another money coach I work with is like, doesn’t really focus on investing because she’s helping a, a different person at a different level and none of it has to be wrong. It’s the same with like health coaches, right? Like, look, I like a lot of health coaches. That that, like I’m personally like at attracted to, are the ones that are like, oh, no diets.

Like, no diets, none of that. But it doesn’t mean that the person who got results doing keto or doing paleo or whatever, it doesn’t disregard their, their results that they got. Like the keto person isn’t wrong. The coach who exercises, you know, teaches people keto. Some of y’all health coaches might be [00:33:00] listening to this saying, no, no, no, no, but they’re wrong.

And what I have to say to you is you don’t get to choose what’s wrong or right, especially if it’s someone’s truth and what helped them get in the best shape of their life. It’s okay. To have polarizing thoughts. It’s okay to have polarizing opinions. I don’t know if that makes sense actually, because polarizing means opinions.

But it’s okay to have like for your, for your content and for your, your a like what you think it’s okay for you to share things that are polarizing when it’s your truth. It’s your truth. And the last thing I wanna share, which is really important here, is I want you to acknowledge the, the judgy thoughts that come up when you are consuming polarizing [00:34:00] content.

So kind of what I was touching on right now. I think this is, I think as I grow in my business and I’ve created a community, um, of entrepreneurs online that are my friends, like I have friends, people I really care about and I admire right on the online space, who are my peers and like colleagues. They have polarizing content for me, right?

So I, I’m all like I, my business is very focused on mindset and belief, some strategy, but a lot of it, a lot of it is mindset focused. I’m all about keeping things simple, right? Like the way I built my business was keeping things as simple as possible. And the [00:35:00] reason is because I didn’t keep it simple as possible before, and when I really started seeing results, when I started doing, you know, the, the, the work that I teach now, I started growing such belief in myself.

My thoughts. Really did create results and I created amazing results for myself. Then I taught my clients, then my clients started getting results, right? That’s my process. Simple showing up, real eliminating the, not the unnecessary, but I have peers who, who have a completely opposite business model. Who have a ton of different, like offers and do, and, and create a ton of different content and doing all of the things, it’s like literally the opposite of what I teach my clients.

But I wanna lend you. There is nothing [00:36:00] wrong with that. Both work, both business models work and it is completely safe. It’s completely safe for people to have different models that work for them. There is no right. There is no right. There is only right for you. There is only what’s right for you. So I know that some of my content could be a little bit triggering to people.

Who find success in different ways, like in in, in multiple offers and you know, like doing a lot of content creation. I mean, I do, I guess I do a lot of content creation, but for me it doesn’t feel like a lot because it’s really been one step at a time. But I [00:37:00] know I have like, I have so many like peers in the online space who are successful entrepreneurs who.

Do much more than me. Like in terms of content creation, in terms of behind the scenes. Like my whole strategy is keeping things simple, but I wanna lend you that it does not make what they do wrong. Right? And if we look at it like it’s, if we look at it from the other side, they could easily look at me.

And be like, wow, she can do so much more and make so much more money. And how much have so much more success if she did A, B, and C, if she had more offers, if she did this right. Look, it is safe. It is absolutely safe to have different business models or [00:38:00] approaches or concepts. Beliefs than other coaches and other peers than your friends and online space.

It’s safe. It’s not a problem.

It’s not a problem. And I really, that is, this is the whole point of today’s podcast. Create the polarizing content. It’s okay and it’s safe to piss some people off.

And if you don’t wanna offend your friends, right? Like if you have a peer and you just like, Don’t like, have a completely different concept on the same type, right? Like you’re, if, if you have a peer, if you’re a health coach and you have a [00:39:00] peer who’s teaching, um, like veganism, right? And another is teaching keto, it’s okay to coexist.

It’s safe to coexist. It doesn’t have to be right and wrong. It could just be right and wrong for one person. And I also think it’s just, it’s important for us to, to really allow ourselves to believe that the people who wanna work with us will always make the right decision for themselves. You don’t have to come from this.

Like, look at my value. Look at how I’m better than this person or better than that person, right? Like I could sit here and be like, oh, and I look, here’s the thing. My content is polarizing. So when I’m talking to my. Dream clients, right? My potential clients. I’m [00:40:00] saying, look, you’re complicating shit. It doesn’t have to be that hard.

You can make, you could create lots and lots and lots of money selling high ticket, keeping things simple and you know, working on your mindset and you can make lots of money that way. But here’s what I’m not doing, and this is going back to like acknowledging your judgy thoughts, and this is one of the last points I wanna share that are really, really important.

Here’s what I don’t want you to do in your polarizing content. I don’t want you to talk shit. I don’t want you to, and maybe some of you aren’t gonna like this. Here’s the, here’s the reason why. Like I think, and maybe this is just triggering to me, but I used to have a lot of thoughts about like, uh, what is it called?

M l m structures, right? Like Herbalife and. Airborn and Monet, like these, these, uh, what was the original [00:41:00] one? Like Avon I think was one like these, these, uh, network marketing companies, right? Like I used to have a lot of thoughts about how like, oh, that is not the right way to do business. You shouldn’t do business like that.

And then I used to even have thoughts about the people that that did, you know, were a part of these, these M L M stuff, but here is the actual truth. The actual truth is there’s lots of people making hella money building a life for themselves and their families off of these companies. I don’t get to judge the way somebody chooses to run their business and do their life.

So when I say acknowledge the judgy thoughts, I also want you to [00:42:00] acknowledge the judgy thoughts you have about M L M or any other type of coach out there. Look, I know there are some big gurus out there that are sharing things like, you could make a hundred thousand dollars in one month if you sign up with my program.

Like clearly I’m not down for that stuff, you know, clearly I’m not down about it. I’m not down with that. But instead of talking crap and being like, these people, those people, blah, blah, blah. I’m like, Hey, let me, let me show you a way and I’m gonna always share my truth and I’m always gonna be real and I’m gonna tell you what’s up.

But I’ve personally decided that like, I just don’t wanna give it too much energy to give, to let my thoughts, my, especially my judgy thoughts, control like my content and like sprinkle in in my content. Like I don’t [00:43:00] have, I don’t want to have thoughts about. People and the way they run their business, especially if they have people who have actually created results, right?

Like I really, I dunno, I have so many thoughts about like the M L M network marketing. Like I used to have a lot of thoughts, like negative ones, but now I’m like, nah. They’re like, there’s lots of people making lots of money doing that. And if somebody wants to do that for themselves, then go at it. Go a hundred.

I’m rooting for you now, but I really had to personally shift that thought. So when I tell you acknowledge or judgey thoughts, that’s what I’m saying. I want you to acknowledge the judgments that your brain is coming up with and just acknowledge them and check ’em and be like, is this, is this aligning?

Is this just rude? Why is it triggering? All right y’all. I [00:44:00] hope this was helpful for you. I hope this helped you think about your content a little bit differently, and I really hope that like it empowered you to share your journey and your process. Unapologetic, apologetically. There’s no shame in the way you created results for yourself.

There’s no shame in how your clients are getting results, and I want you to really focus on just providing value in your content. Whether it’s polarizing or not, doesn’t matter. Look, people are always, always, always going to come up with their own version of how they see you. You a hundred percent cannot control the way people see you.

So when you put out something that maybe feels polarizing, [00:45:00] your brain might say, people are gonna look at you this way and they’re not gonna like you. I wanna tell you. That’s the truth sometimes, but if you are exercising your truth, right, if you’re sharing your stories, if you’re practicing authenticity, if you’re acknowledging those judgy thoughts that we have, I always want you to put your potential client first.

I always want you to put your clients in mind when you’re sharing this is this information of value to them, whether it’s polarizing or not, and I want you to go out there and share that information. Share it. Tell people if it’s gonna bring value to your audience, share it. Tell them, and it’s okay. It’s safe for people not to agree with you.

[00:46:00] All right, y’all. I love you guys. I really enjoyed this conversation. Well, it wasn’t really a conversation, it was just me. Um, I really, really enjoyed this and I know a lot, a lot of people, um, have this in the back of their mind. So I hope this was helpful for you. This is the kind of conversations I’m having with my clients all of the time.

We’re working through their thoughts and their process, and some of it might feel like you’re not sure if this is right to put out, but I wanna empower you today that like you are allowed to share your story and what worked for you. Okay? You are allowed to share that story.

Hey, amga, if you are not on my email list, you are missing out on some juicy [00:47:00] content. I share sales and marketing tips every single week. Plus you’re the first to know about new freebies and webinars and all the other things fun happening. To get on the list, sign up for my free training, How to Sell out Four-Figure Offers.

This training will also shift your mindset around what it really takes to book out your coaching business. So sign up in the show notes or on my website, catdelcarmen.com to be added to the email list. I will see you next time.