In this episode, I outline 10 reasons why your social media engagement is low.

Hear the actions you can take to improve your engagement so that your content can reach more people and work harder for you.

Join the Webinar: Increase Your Sales & Audience By 25% Using Profitable Content, happening Tuesday, June 4, 2024 at 5pm Pacific Time. Click here to sign up for free.

Follow @CatDelCarmen and @showuprealpodcast on Instagram and visit catdelcarmen.com for more.

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Transcript:

What’s up, y’all. If you have not signed up to my upcoming webinar, I want to invite you now. I’m going to teach you how to increase your sales and audience by 25 percent using profitable content. Learn why great content doesn’t equal sales in the simple steps you can take to shift your content from being likable to profitable.

Creating content that actually gets sales calls and signups is simple. It’s not tedious. It doesn’t have to be mind-blowingly creative, and you don’t have to hire a team to help you. What slows down your process from a revenue-generating content is overthinking, overanalyzing, and trying to get it perfect.

Join me in my free webinar where I’m sharing the simplest content creation strategy on the internet. Industry, I’ll be teaching you how to build trust, create more effective calls to actions, and build an audience that wants to buy inside my free training.

You’ll learn number one, how to shift your mindset away from metrics and focus on conversions. Number two, the difference between audience building content versus revenue-generating content. And lastly, my four-step process to create profitable content quickly that feels honest, authentic, and you.

This masterclass is happening June 4th at 5 p.m. Pacific time. Register here.

Welcome to the Show Up Real podcast. I’m so excited about this name change. I went back and forth about this so long, too long. And so funny story, before we get into today’s episode, I almost named my podcast Show Up Real. Like two years ago, when I switched it to Latinas Booked Out, I was toying around with Show Up Real, and that felt right. But at that time, I was in this energy of, like, no, I need to strategically do Latinas Booked Out because that’s what my business is telling me.

So I named the podcast Latinas Booked Out. And to be honest, I liked it, but I never loved it, and it just didn’t feel super aligned with me, to be honest. But I was like, we’ll keep the business moving. And with this change, I kept going back and forth too. And I was like, ah, it should be something more specific or more clear, like whatever. And I just decided to just do it. I’m like, let’s just go. This is something that feels so aligned.

And I also, here’s the thing. You never know what direction your business is going to go. And I’ve been thinking a lot about what I want as the future of my business and my next businesses and who I see myself becoming in the past five years, 10 years, right?

Okay. Let’s talk about engagements. I have been wanting to do this episode for so long. There’s so much content that I have been wanting to put out that I haven’t, and I’m just wildly excited to record and actually say all of this out loud. Cause I have a lot to say when it comes to content.

So let’s get into it today. I’m going to share 10 pieces of advice. I guess I’m going to share my 10 reasons. Okay. The 10 reasons your engagement is low. Okay. So before I know we already said this, but before we get started, I do want to remind you Show Up Real, my content and community building program, is opening for enrollment. June 4th. Show Up Real is a content marketing program designed to help you create an authentic Online audience and create profitable content.

Y’all my entire life changed when I learned how to create content that creates money. Legit, not just likes, not the good metrics, but content that really gives value and invites people in. That is what I am committed to teaching inside Show Up Real. We are having so much fun in the program. There are so many new things I’m adding to the program that are just going to make it so effing juicy. I’m wildly excited. So that is what’s happening.

So if you want to learn how to create content quickly and intentionally without getting in your head on whether it’s good enough, join Show Up Real. Okay. And make sure you join our webinar. That’s happening June 4th, and you will, I think you already heard a little something about it before we started the show.

Okay, so let’s get into it. I’m just going to dive right in. 10 reasons your engagement is low. I’m really thinking of Instagram, but I also think these apply to any social platform. Okay, so let’s dive into these reasons why your engagement might be low on social media.

1. You’re Not Posting Consistently: One of the biggest reasons for low engagement is inconsistent posting. Your audience expects to hear from you regularly. When you’re inconsistent, you miss out on opportunities to connect with them and stay top of mind.
2. Your Content Isn’t Relevant: If your content doesn’t resonate with your audience or provide value to them, they’re less likely to engage with it. Make sure your content is aligned with your audience’s interests, needs, and pain points.
3. You’re Not Using Visuals Effectively: Visual content tends to perform better on social media. If you’re not incorporating eye-catching visuals into your posts, you may be missing out on engagement. Experiment with images, graphics, videos, and other visual elements to grab your audience’s attention.
4. You’re Ignoring Comments and Messages: Engagement is a two-way street. If you’re not responding to comments and messages from your audience, you’re missing out on opportunities to build relationships and foster engagement. Take the time to interact with your audience and show them that you value their input.
5. You’re Not Using Hashtags: Hashtags can help increase the visibility of your posts and attract new followers. If you’re not using relevant hashtags in your posts, you may be limiting your reach and missing out on potential engagement. Do some research to identify popular hashtags in your niche and incorporate them into your posts.
6. Your Captions Are Boring: Captions play a crucial role in engaging your audience and sparking conversation. If your captions are uninspiring or lack personality, your audience may scroll past your posts without engaging. Put some thought into crafting compelling captions that encourage likes, comments, and shares.
7. You’re Posting at the Wrong Times: The timing of your posts can impact their visibility and engagement. If you’re posting when your audience is inactive or unlikely to see your content, you may struggle to get engagement. Experiment with posting at different times of the day to see when your audience is most active.
8. You’re Not Encouraging Engagement: Sometimes, all it takes to boost engagement is a simple call to action. If you’re not prompting your audience to like, comment, or share your posts, they may not take action on their own. Be proactive in encouraging engagement by asking questions, inviting opinions, or prompting shares.
9. You’re Not Leveraging User-Generated Content: User-generated content can be a powerful tool for driving engagement and building community. If you’re not encouraging your audience to create and share content related to your brand, you’re missing out on valuable opportunities to increase engagement. Encourage your audience to share their experiences, reviews, and testimonials, and don’t forget to give them credit for their contributions.
10. You’re Focusing Too Much on Selling: While it’s essential to promote your products or services on social media, focusing too much on selling can turn off your audience and decrease engagement. Instead of constantly pushing sales messages, focus on providing value, building relationships, and engaging with your audience authentically.

By addressing these common reasons for low engagement and implementing strategies to overcome them, you can increase your social media engagement and build a stronger connection with your audience. Remember to stay consistent, provide value, and prioritize building relationships, and you’ll see your engagement metrics improve over time.

Join Show Up Real. Inside Show Up Real, you’re going to be able to get reviews on your content. I will tell you exactly why your engagement is low. All right, y’all. I will see you later.