Today, I’m sharing 4 tips to help you make peace with the pace of your business. I have been growing my business for the last 4 years while I have grown my family and on today’s episode I want to share the mindsets that help me focus on growth and keep me from being drained and overwhelmed by growing my business. No more looking for random jobs when your business isn’t doing well.
Listen to this episode to create more sales without the burnout.
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Transcript:
[00:00:00] My name is Catalina Del Carmen, and I am a wife, mother of two, daughter of immigrants, and rule-breaking business coach for women of color coaches, creatives, and service professionals. I spent years trying to figure out the online business game, creating fashion blogs, YouTube channels, Instagram pages, email lists, and more. It’s all of the things with little or nothing to show for it. Now, I run a growing multiple six-figure coaching business, keeping things radically simple so I can spend more time with my babies than my business. Inside my programs, Show Up Real and Show Up and Lead Mastermind, I teach my clients how to build an online community using authentic, revenue-generating content.
Hello, hello, hello. Welcome back to the Show Up Real podcast. I hope you have had a wonderful week. I have been doing so well. I am back in the office as of this episode coming out, and I’m just so pumped to be working on all the projects we’re working on and really start executing them—so many of the ideas that I have thought about for so long.
So I’m excited. And today I’m so excited about this episode because I am talking about sustainable scaling. I decided to call this episode, “How to Make Peace with Your Pace.” This is wildly important because I really do feel like what stops a lot of people from growing their revenue or what makes revenue just pause, or if you find yourself creating the same revenue every single year and you’re not growing or going a little lower or just a tad higher, if that’s your growth.
I find with my clients inside Show Up and Lead Mastermind that they really struggle to keep their confidence up, keep their motivation up if they’re not having these huge wins. I want to talk about sustainable scaling. I want to talk about being at peace with that and not making it a problem. I have a lot of clients in my mastermind right now who are doing better than they were last year. They have increases in their revenue. They’ve created podcasts, put on webinars, refined their niche. They’re actually taking action to evolve their business, their brand.
Yet they’re still disappointed in their results, even if it’s an increase versus last year, even if the revenue actually is growing. That’s a really frustrating place to be. I’ve been there. I have my moments too. It’s just so frustrating when you’re not happy with your results and your results are better than they were last year. Better than they have been in the last couple of years, depending on how long you’ve been in business. It’s a really frustrating place to be because you’re like, “What’s wrong with me? Why am I not happy? Why am I not happy with these results? Why do I always need to have it more or better or this or that?”
That kind of mentality and mindset is really just so, so not good. It is so unproductive. It is extremely unhelpful. I really want to challenge you to start thinking about your business differently. Really find the joy in growth, find the joy in executing ideas that you have, find the joy in your client results, find the joy in growth and revenue increases and trying new things.
Look, there is a time to grind and put in the work and you’ll have moments like that throughout one single year, right? There’s times to grind, there’s times to rest, but it is extremely unhelpful—this is what I’ve learned—it is just so unhelpful to be in a cycle of not liking your results and kind of being mad that your results are what they are. It’s so unhelpful.
On today’s episode, I want to talk about making peace with your pace and what that looks like and how I’ve done that and how I coach my clients inside my mastermind on that and what you can do to get into a mental state of, “I’m proud of myself. Let’s grow this business. Let’s take it one foot in front of the other and really scale sustainably.” So that’s what I’m going to talk about today. Let’s just get into it.
I’m going to talk about four different things that I want you to take action on or consider in growing your business and scaling your business. By the way, when I say scaling your business, what I’m really saying is, how do we get you to not only grow your client load but also take time back? Because that’s something that I’ve been able to do in my business more and more and more as I’ve grown. It really has felt like scaling.
When I think about when I started my business, I was just working so, so, so much, not getting a lot of results. Then I finally started one-on-one coaching, started selling it, and really surrendered to the process. I quit trying to be like other people. I started really creating content that was very me and very authentic. I was so client-focused. I was just thinking about my clients all the time. I was really practicing detachment from my business and from the money that my business brought in.
Because of that, I ended up working—I think it was like 40 clients that year, something like that, maybe like 30 to 40 clients that year, one-on-one. I brought in multiple six figures that year. I remember that year I worked a lot, right? There were multiple points that year where I had 20 clients, 21 one-on-one weekly clients. It was a lot. But when I look back, and I even remember at that time, I remember taking a lot of walks. I remember giving myself a lot of just grace and patience. I do remember a lot of uncomfortable growth and worry, but I was putting in the work, and I really knew that about that time. I was putting in the work, and I knew it was temporary.
Now, since then, I’ve scaled where my business model went from only selling one-on-one and that being my main source of the business model that brought in cash to programs. Right now, I actually have the most one-on-ones I’ve had in a while. I think I have like six, which is quite a bit for me. I’m not planning on taking any more, maybe like one or two spots for the rest of the year, but it’s really not the direction that my business model is set up for me to take on a lot of one-on-one clients. It’s set up for me to bring in more clients within my programs and coach them in there and help them get results inside my programs.
So now I have 70-plus clients at once, but my calendar doesn’t reflect that like it used to. Now I’m helping my clients inside my programs, and my effort and my work are really about making those programs better and teaching more in there, coaching more in there, creating solutions for my clients. That is where my time and energy need to go if I want to scale my business, my programs, all of it.
Let’s start with number one. If you want to make peace with your pace and really learn how to scale your business sustainably, the number one thing you have to do is consider what you want for your life. This is very important. If you are an entrepreneur, if you relate to my content, it’s likely that your business isn’t just a place for you to make money and become wildly rich. It is something that you’re passionate about and something you created because you actually cared about something. Something was important to you.
When you get into the business world and start making money, it can get so focused on getting your next client, getting your next client, getting your next client. The reality is, when business gets hard, when you’re scaling, there are going to be decisions that you make that just feel big and scary. One thing you always have to go back to is, what did I want for my life? Like, what do I want for my actual life in the next year, in the next two years, in the next five years? Then you want to scale your business model around that.
If you plan on having a child in the next year or three years, that is absolutely something that you should be considering when you are thinking about scaling. Here’s the thing, and I say this with experience. I had a whole-ass baby, my beautiful Rome. I had him the year after my biggest year in business at that point. I had so many thoughts. I remember thinking that I had to pause my whole business and I’m like, “Is this going to take me down? Is this where I am going to be one of those coaches that just disappears off the face of the planet because I couldn’t handle it?”
I remember having so much shame about it. I remember being mad that I was pregnant. I mean, it was a very toxic cycle of thinking, but it was all new to me, right? I just didn’t exactly know how to navigate it. I remember at that time, I just put such an immense amount of pressure on myself, but I also had to learn to give myself more grace than I ever had before in my life. I had to really believe new things about myself. I had to challenge my thinking and challenge myself to think bigger and to just straight-up believe different things about me.
One of the beliefs that I created and adopted during that time is, “I make money and babies at the same time.” I really practiced that belief and I’m like, “How can that be true? How can it be true? What is all the evidence I have for that to be true?” I had to do so much work to do that, but I think now my little Rome is about to be two, and I just have so much more experience as an entrepreneur, as a coach. Now I look back and I’m like, “Oh no, no, no, no, no. I built a business because I wanted freedom in my life. I built a business because I never wanted to ask anyone for a raise ever again. I built a business because I wanted something that was mine, and I didn’t want to have to prove myself to people over and over and over again.”
So I continue, and especially now that my business just feels a lot more stable, it’s much more predictable. I’m going into next year, which I think will be my—is next year going to be my fifth year in business? Yeah, I think by the end of next year, it’ll be five years, which is great because once you’re in business five years, a lot of businesses either let go of their business or kind of give up on their offers. Whatever the case is, a lot of that happens within five years. So if you make it to five years in your business, growing your business, it’s a good sign that you’re going to do really, really well.
For
me, I’m just really thinking about, okay, my next season is really thinking about life. My next season is, what do I want for my life? Not just what do I want for my business? How much revenue I want to create? But what does my dream life look like? Because I started this for my life. I want to remind you of that because it’s very, very, very important that you consider what you want for your life. You created a business for freedom. That’s what you were fighting for. You’re fighting for freedom. So your business needs to help support that. Don’t forget that.
So that’s number one. Number two is that it’s very important to learn how to create sustainable and predictable growth in your business. Now, what do I mean by that? I know that this could be a whole other podcast episode, which we may do, but sustainable and predictable growth means that you need to have offers that are scalable. You need to have offers that you can sell and they can run without you in the business. So you need to have an offer, for example, my program, Show Up and Lead Mastermind, we get new clients all the time. All the time, right? We are always getting new clients and that doesn’t have to happen because of me. That can happen because my team sells or because I am selling in a webinar or a launch.
It can be a number of reasons that we bring clients into the mastermind. Now, the mastermind itself is extremely valuable because we have the whole program in there, right? We have videos, we have lessons, we have modules. I coach on a weekly basis, my team coaches on a weekly basis. We have a community there that is getting feedback all the time. It is a very sustainable and predictable way to grow your revenue because we are always welcoming new clients into this offer and we know exactly how we do that.
Now, I know that if you’re not selling a program or if you’re in one-on-one, I know that may sound confusing because you’re like, “How do I create that sustainable, predictable revenue?” Well, there’s lots of ways you can do that. You can create a group coaching program that helps you do that. You can create even like a smaller group. Let’s say you have five one-on-one clients, you create a group that allows five or 10 clients into that group, or you could create a product suite that allows multiple clients to come in, but you have to figure out how you can create sustainable, predictable growth in your business.
If you’re selling one-on-one, how can you create that sustainable growth in your one-on-one? How can you be getting clients every single month for the rest of the year in your one-on-one offer? This is what I really work with my clients inside my mastermind on. If you’re trying to get more clients on demand, that can be done. It can be done. It can be done. You need to create the model of that within your business so you can create sustainable and predictable growth in your business.
Number three, you need to learn how to manage your mind and your energy in your business. The longer that I’m in business, the more that I grow, the more I realize the mindset and energy piece is everything. I know that a lot of my clients want to work on strategy, and that’s great. I help with strategy all day long, all day long. You need to work on the strategy piece because the mindset piece will be a never-ending challenge.
The mindset and energy piece in your business, learning how to detach, learning how to make decisions and go, learning how to have your own back, learning how to believe in yourself and believe in your offers. That is something that is so crucial, and you will always have to work on that because you are human. You are a human with emotions, and you’re going to have to work on that.
But here’s the thing. That’s okay. You need to understand that. Learning how to manage your mind and energy is so, so important. So how do we do that? I think it’s really important to have practices in place, whether it’s journaling, or meditating, or whatever that practice is for you. For me, it’s a lot of journaling and thought work.
I know that I say this and you’re probably like, “Oh, Cynthia, I do that.” Well, maybe you need to do it more. Or maybe you need to try a different approach. It’s about finding what works for you.
Finally, number four. You need to make decisions from a place of abundance and not from a place of fear. This is huge. I see so many clients and entrepreneurs make decisions from a place of scarcity and fear. It’s not helpful. It doesn’t serve you, and it doesn’t help you grow.
So how do you make decisions from a place of abundance? You have to believe that more is always coming. More clients, more money, more opportunities. When you believe that, you’ll make decisions that align with that belief. You’ll invest in your business, you’ll take risks, you’ll show up differently.
Alright, my friends, that’s what I have for you today. I hope this helps you make peace with your pace and scale your business sustainably. Remember, it’s all about the long game. You’ve got this.
I’ll see you in the next episode. Bye for now!
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