This episode is a replay of the free webinar, 3 Steps to Scaling Any Offer at Any Price, which was held on September 23, 2024.

Learn how I went from selling multiple offers, burning out, and feeling overwhelmed by growing my business – to creating over $700k in less than four years with a small audience, while growing my family. I share the simplest way to increase your program sales, clean up the back-end of your business, and launch marketing campaigns using repurposed content.

Show Up & Lead Mastermind is now open for enrollment! Apply now at https://catdelcarmen.com/mastermind

Show Up Real, my Content Marketing Group Program, opens for enrollment soon. Get on the waitlist to get the most up to date info: https://catdelcarmen.com/show-up-real

Follow @catdelcarmen and @showuprealpodcast on Instagram.

Learn more at catdelcarmen.com.

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Transcript:

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Hello, hello, hello. Hello, everybody. Welcome in. I’m so excited about this webinar. I think we just started letting everybody in. Welcome, welcome, welcome. I’m gonna just give you a little background about who I am while people start coming in. So, yeah.

Welcome. So my name is Catalina Del Carmen. I am a business coach, a content coach, and I am so excited to be here. Why am I so, I’m a little nervous. I usually don’t get super nervous for webinars. This is probably like my 100th, but I’m really proud of what I’m going to teach you today. So anyways, if you’re here, you probably want to learn how to scale your business. So you’re in the right place if that’s you.

Thank you for showing your camera. You’re so sweet. So welcome. I’m just going to get started so that we can get things moving. I appreciate you all so much. Let me see. Hold on. Hi, Leanne. Give me one second. I forget how to present. Present. I want you to see my screen or like my

bar on the top. Well done.

so while I get this situated, how do I remove this? Hold on.

open to presenter view.

No. Okay, I’m gonna share and then you guys tell me if you see like the big bar on top that says Google or the Chrome one. Do you see it? I think you do. Yeah. This literally never happens. It’s not that big of a deal, but anyways, I’ll just talk and keep you guys entertained while I fix this. Why is it doing that?

That’s okay. I think what I’ll do is I think I’m just going to download this. Because then I, you guys don’t have to look at the top because it’ll bug me. All right. So if you’re here, you are probably a coach or a service provider or some something like that. And you want to learn how to grow your business. And I’m going to talk a little bit about my story. Not too much, but I will tell you a couple of things. Number one, I, I started

my coaching business really with a podcast. Like I created lots of content and was not very consistent for a long, long, long time. And it wasn’t until, it wasn’t until 20, it was 2019 when I started it. And it just so happened that COVID happened right after that.

and I wasn’t selling anything. I was just serving, serving, serving. My whole thought process when I started my podcast was,

I am so sorry. My whole process when I started my podcast is like, I want to…

Jesus, what is the problem? I wanted to create a space, honestly, to talk about personal development as a woman of color. And at that time, I was so like over my ish because I was so in this perfection model that I decided that my podcast would be this like very imperfect place where like I get to fuck up.

I get to be human and I’m just like, I don’t need to be anything for nobody. And what it turned into was this community that really changed the game for me, for my life, and for a lot of people who are kind enough to share my podcast and all that. And my podcast grew pretty quickly and it slowly turned into like,

I started selling podcasting and I didn’t know what I was really doing until I launched a group program about personal branding and all my coaches, all of my clients were asking me how to be a coach and it kind of organically started like that. So, all right, this, I don’t think this is gonna work, ‘all. Yeah, you’re gonna have to see the top.

While I do this, let me just not show the bookmark and then you might have to see the other stuff. All right, let’s get it in presenter mode. Okay, let me share my screen. appreciate your if you want. I mean, you guys have already started, but please introduce yourself in the in the chat. I would love to know where you’re located. Okay, all right.

You guys can see the top, but that’s OK. I would love to know where you’re located. Introduce yourself. Tell us what you do. Tell us who you are. All right, so let’s get into it. I don’t want to waste your time. So I’m to be talking about three steps to scaling any offer at any price. Let’s start. I think that slide was a mess up.

What I’m gonna be talking about today is a couple of things. Number one, I’m going to be going over a lot of mindset that are stopping women of color from scaling their businesses, specifically coaches and service -based industries. I’ll talk about it in a bit, but I’ve worked with a ton of women of color at this point and women, people, and I really want

to just bring up all of the mindset part portions that are stopping us from moving forward. That being said, I’m also going to be sharing the three steps, which are very, very strategy focused on what I’ve seen. I collectively just like really thought about the work, all the clients I’ve had, all the different types of clients I’ve had with different circumstances.

and I puts together what I think are like the necessary steps to scaling your programs. Okay. So if you’re here, this might be you, you might be getting a handful of sales calls here and there, but you, it still doesn’t feel like you’re just like always chasing the sales goal, even though maybe you get a whole bunch of sales calls and then things slow down. You might be sick and tired of going back and forth with business decisions and are ready to get focused.

Get your offer fully booked, but also not work around the clock.

You might love the work you do. I hope you love the work you do and know the impact of it. But you have a lot of thoughts about the coaching industry. You might have a lot of thoughts of being a coach yourself. This is very common among my clients and me too. Especially in the beginning of my journey, but I think as all of us elevate into leaders,

it becomes like our values are really questioned in our desires and our values and our identity and so much can come up. So a lot of clients I work with, they love the work, they love the impact, but they have a lot of thoughts about being in this industry or even just being an online anything.

You’re feeling, you might feel like you have a shift happening in your business, your energy is focused and you’re ready to get the support you need and really hit your greater, like your bigger goals. But you wanna do it from like a place of compassion. So you might want these things and tell me if what you want, is it here? I would love to know what you want. So you might want a better relationship with your business. I think that is like number one.

thing I’m passionate about. The relationship you have with your business is everything. And I think that’s just like any other relationship. You have to work on that and you have to change your mind about that. I’ve been married for 10 years. Jesus, I don’t think I’ve said that out loud that much. And just like my husband, like I have to work like when things get hard or when we’re just not liking each other,

I have to shift my brain to, no, no, no, he is my man. I love him. And we’re gonna just keep trucking along here. So you might want a relationship, a better relationship with your business. You wanna increase your sales, but you don’t wanna feel like you have to take on more and more and more and more to do that. Let me X out of that. Okay. You want to get fully booked with one -on -one clients and bring in

more revenue to help you quit. have a lot of clients who come to me wanting to quit their job. You want to feel confident in selling and marketing your coaching program, but you want to do it in a way that aligns with your values. You may want to build a million dollar business. These are for like the big dreamers, but you don’t want to rush to get there. want to build your business. You want to build a business you’re proud of.

And lastly, you might want to build a reputation as a leader in your industry and want to grow your impact while growing your actual business and sales numbers.

So this is me, I’ll go through this a little bit quickly. I told you a little bit about me already, but if you don’t know, I am a mom of two, a little one, two little boys, PJ and Rome. And I have a husband who I married 10 years ago. We were pretty damn young now looking back, but we’ve been able to make a lot of moves in our life. We both come from pretty like humble beginnings and

We grew a life in Oakland, California for, we were there for about 10 years, like dating and married life. And we had, when we had our first son, we were living there. And then we relocated to LA. I am from the San Francisco Bay area. This is my first podcast, Follow That Fear that like changed my life. This is my little one. I also used to blog. I was like,

trying to be a fashion blogger, YouTuber, like you can still look at my YouTube. I look at it now and I’m like, look at all the no wrinkles and so happy before kids. This is a little bit just to give, I’m not gonna go through this deeply, but this is a snapshot of my professional career outside of coaching. I started my first job was in restaurants. I was a server and a hostess for many years.

Then I went into retail. I worked for Nordstrom for eight years. I actually was, I held 12 roles in my eight years. So I did a lot there. But one of my favorite jobs was being a personal stylist sales manager. And I was very young managing like 15 adults that reached from 18 to 65. And I grew up a lot there and they had a, they would only hire from within. So

their, just their culture was very entrepreneurial and that’s really what got me into like, I could totally do this. From there, I got into tech, really because that was where the money is at when you were in the Bay Area. And at that time when I graduated from college, I wanted to go where the money was. So I got into tech, I had a really,

I had a great experience. got to see, I got to a lot of visibility into business. I worked at Airbnb during their hyper growth, which was really, really interesting. But I also just felt very, very undervalued, especially being like the only, basically the only or like one of five Latinas in every company I worked at. So I spent a lot of my time

trying to prove myself, then became a full -time mom when COVID happened and then full -time entrepreneur. From a business side, from a business side, I won’t go through all of this, but I started content early in 2016, then a podcast that really grew and I started selling digital products and things like that. In 2021, by the end of 2020, I was so burnt out.

decided to focus on selling coaching and getting good at my craft. That was really important to me at that time. Like I have to get great at what I do if I want results. So I focused on one -on -one and that’s all I sold for 2021. Every single client I had was a one -on -one coach. That was the year that really taught me a lot. I made multiple six figures revenue that year. Then I got pregnant.

scaled my coaching business into a mastermind, went through postpartum, made a lot of changes and then launched my kind of foundational offer for, that was much less expensive than my mastermind. And now we’re in 2024. So I’ve gotten a lot of experience with taking on more work while life happens.

while life happens, because it will happen. And I’m just passionate about being able to do that for yourself. Raised by a single mom, I think people who are raised by a single mom, like kind of get it. It’s such a piece of my identity. And I was raised in San Francisco Bay Area and she’s a big reason why I do the work I do now and why wealth is important to me, just in general.

It’s because I saw her struggle so much and I saw her trying just to prove herself to everyone, including our family and all of that. But there was one moment I wanted to just mention here. There was a moment in 2019 maybe where I was at my Tia’s house and I was sitting down at the table, it was like lunchtime, with my cousins, my cousin’s wife.

my mom and me, and she was like bragging about how I negotiated my pay. This was when I was in tech and she was bragging to them and they were, my cousins were like praising me and telling me how bad ass I was. And the first, it was just a pivotal moment. In that moment, I remember thinking to myself like nothing is fucking special about me. I didn’t mention this. It took me 10 years to finish college. I really struggled in school.

in traditional schooling. And I remember really feeling compelled in that moment. And this is really the reason I started my podcast, because I thought to myself, like, why the hell are women like my cousins, right, who are leaders in themselves? Like, they’re smart, they’re very capable, but they literally just don’t believe it’s possible for them or that, you whatever. That happened.

changed my perspective, really changed my life. It was a huge moment in my life and that and having my first son that really put the fire under me. So I’m not just passionate about women of color making money, but also growing and scaling in their businesses, being their whole selves, being their whole, whole selves. Since then, I have worked with hundreds of Latinas and women of color across my business.

coaching business, teaching them how to sell and market their services or coaching. I’ve created between 130K to 300K selling one offer at a time with a really simple business model. This is when we go back to that like 2021 where I only sold one -on -one coaching. That was a challenge I put myself to. It wasn’t a decision. I told myself in the beginning of the year,

only going to sell one -on -one coaching. At that time, I had a course and I had a group program that I had already been selling, I wanted to learn how to sell one offer really well and learn how to create client results with one offer really well. So that year changed my brain. I radically simplified my business, my business model.

And I was just like, look, if it takes you six months to make your next $1 ,000, then fine, go get a part -time job and you’ll figure it out. But you’re going to learn how to do this because this is how you get good at something. So I did that and I’ve been able to grow and scale my program since then. And now I’ve helped over 100 clients create their, whether it’s their first four figures, five figures, six figures, or multiple six figures. I’ve just had a lot of clients and I’ve

I know a lot of what happens in their brains. I know women of color coaches mindset very well. And here is what I find is slowing down their growth. So I’m gonna be going through a ton of different mindsets. Some of them might be triggering, I’ll just be honest with you. But after I do that, we’re gonna go, like we’ll also talk about the why. When it comes to scaling, this is what I hear a lot of.

this energy of I’m scared to burn out because typically this is from like the workaholic and they’re saying things like, I don’t want to burn out. My life is very important to me. I don’t want a big business. Self -care is really important to me. And this always gives me the energy of like, you can’t do both, right? Like it’s either this or that. I know what I need to do. So a lot of

I have already tried everything. I just need to grow my audience. I just need to hire a copywriter. I know what my problem is. I just need to do this. If any of these are you, let me know in the chat. I’m super, super curious. I’ll be looking at it after. Then there’s the, got lucky. I got lucky. I don’t know what really happened. I just got really lucky. I don’t know how I got clients.

I never really had a strategy, it just kinda happened. And when I hear this, it’s a lot of just like not taking ownership of their badassery when nobody just has clients that are hopped on their lap. Also a lot of, don’t wanna be one of those coaches. I don’t wanna annoy my clients with selling and marketing too much. I don’t want my people to think I’m taking advantage of them when I’m selling and

marketing. I don’t want my people not to trust me. I don’t want to be one of those people or one of those coaches. And I actually care about my values. This is something that was so big for me in the beginning of my business. So I align with it so much because I always, just, you know, I didn’t, I didn’t sell high ticket coaching like right off the bat. And I really had to adopt like such a different mindset.

And we’ll talk about it deeper. That doesn’t align with me. So whether it comes out in some type of like, that just doesn’t feel in alignment or I could never market that much or I needed to protect my energy, that’s just not going to work. I find, especially with my clients who are either like spiritual coaches, they’re kind of like the workaholics, they’re very protective.

of their energy, of course, but in some ways it could just not be helpful. I mean, we’ll talk about that. The, don’t know. I don’t know what I’m doing wrong. I don’t know why I’m not taking action. I don’t know why my marketing isn’t working or I don’t know why I’m not closing sales calls. The I don’t know game.

Look, all of these are human and normal and fine. Like I just want to be clear about that. There’s nothing wrong with thinking these things. These are natural human thoughts, I think them. But here is the problem with this type of thinking. Here’s what it produces if you’re not being fully aware of them. It keeps you doing the same thing over and over and over again.

over and over. It keeps you focused on growing your audience instead of your revenue.

It keeps you focusing on referrals when your business needs more marketing.

It keeps you focused on getting more certifications or grants versus actually selling your offer.

It keeps you doing last minute launches where no one or just some people buy.

It keeps you in a cycle of never evaluating your work, never auditing your efforts, never really evaluating the actions you’re taking in your business, identifying what works and what doesn’t. It keeps you repeating the same exact content strategy that either isn’t working for you or isn’t working for you anymore from a sales perspective, from a revenues perspective.

keeps you focused on working with brands or speaking gigs versus building the business that you actually want to build. I have a lot of clients who come to me and they’re making money, but they want to grow their coaching business or they want to grow their program, whatever that is, and that’s important to them. they’re making money other ways, so it’s easy to go towards the money that feels easiest, but their heart is with their program.

It keeps you more focused on accolades and recognition instead of creating a program that actually helps people and trying to grow it.

It keeps you overly protected, protective over your time and energy when you know you have the time and energy you want to put into your programs.

It keeps your audience and community seeing you as inspirational versus the authority who has solutions to their challenges. And maybe it’s not inspirational. Maybe it’s seeing you as just like a very cool person or someone they really relate to, but the authority isn’t there when it comes to your programs being a solution to their problems.

and it keeps you in cycles of just doing what’s not working. We’ll just do that. It’s normal for us to do that. It is normal for us to focus on doing the same thing over and over and over again and not really looking at what’s not working. We might try a couple of new things, but if you’re not identifying and really looking at your business from this scaling angle,

it’s going to be hard to do it if you’re repeating the same things over and over. And at the end of the day, this is like, it’s exactly what keeps us from scaling our offers. It’s exactly what keeps us from scaling our offers. Like, it’s not like there’s no work. Like, a lot of us are working, working, working, marketing, marketing, marketing. But if we’re not deliberately

If we’re not deliberately making moves and thinking about our business in a way of scaling.

then we’re just gonna stay the same.

And the honest truth is it keeps us doing bare minimum.

what it really does is it keeps a cycle of like, I’ll just do this or I’ll just do that. And I have to say a lot of the overwhelm and we’ll talk about it, but a lot of the overwhelm that happens in our mind comes from the cycle of thinking more than action.

That’s where it comes from.

So this is why I created Show Up and Lead Mastermind. It was because I really wanted to create a space for women to think bigger, desire bigger and do these things while also giving themselves compassion in the things they need to grow. Because building an audience, creating an offer, selling an offer and getting your first sales, right?

is step one, but leading your business and community is another. That’s another thing. And that’s the way that like, when you’re scaling, you’re thinking about it differently.

So let’s go in to the three steps. I will also mention, I will be answering questions at the end. So I’m gonna go through this. I’m going to, after I go through this process, like the three steps, then I’m gonna tell you about my offer, show up and lead Mastermind, and then we’ll do Q &A. I just wanna be forward about that. If you came just to learn, no problem. I’m happy, I’m so happy you’re here.

But I just wanted to preface with that so you knew. Okay, so let’s talk about the three steps. So selling, oops, I don’t think that’s supposed to be there. Yeah, that one’s not supposed to be there, my bad. So let’s talk about step one. Step one is balancing your business. So when I was thinking about the three things that I wanted to focus on for this webinar and the three steps, one of them,

was really focused on something that I call balancing your business. Now, balancing your business looks like this. I’m gonna give you three kind of specific examples. So balancing your business is instead of offering new random programs or retreats or a mini course or some type of workshop that’s paid for, right?

like all of these little micro offers, balancing your business is creating a plan, like actually having a plan of what you’re gonna be selling and when. And Inside Showup and Lead Mastermind, we’ve been doing this since the start of the program. We create a three -year plan. We create a three -year plan for your business that outlines the work that you’re going to be doing in the long run. And it includes

and anticipates what your future circumstances might look like, right? So when I did my three -year plan, I knew we wanted to have a second baby at some point. I didn’t think it was gonna come right after 2021, but I knew that, right? So I put that in the plan. I had that conversation with myself of like, when does this make sense? Because…

I have these goals for my business, but I also have these goals for my life. And the reason the three -year plan is so helpful too, and actually planning for the long term, is it helps you not rush your growth. I think that’s what happens a lot. People are in a rush to grow. But if you knew that if you had a plan to go from, let’s say you’re at the 50K level,

right now, let’s just say, okay, 50K in sales and you want to grow that to, I don’t know, let’s say your goal is 200K or even 100K, but let’s just say 200K. If you had a plan that extended to two to three or even four years and you told yourself, okay, what I would really love is to bring in, let’s say 400K in four years or three years. All right.

So we work backwards from that. And when we work backwards from the long -term plan, what you realize is what you have to have in place to even get to that goal. So you start looking at it you’re like, I don’t really have to work on these like programs or I don’t have to work on whatever in my business because I will work on that when this happens.

There’s a lot less rush in your life and in your business, I should say, when you know where you’re going. And I think that’s one thing that a lot of folks lack when they’re trying to scale is like, you do have to have some idea, it doesn’t have to be perfect and it will evolve. It very, very much will evolve. But having a plan so that all of the growth that you want and desire isn’t

all up here trying to make it happen in one year. Instead, you’re like, okay, I have a vision in three years, we’re gonna do this. In two years, we’re gonna do this. And next year, then that means next year, this is my goal. This is my goal. So having a three year plan or just a long -term plan. When I’m doing this with my clients, we are doing it, I do it a couple different ways depending on.

the person in their own goals. But like one thing I do too is like, sometimes we’ll just look at sustainable growth and we’re like, okay, what if you only grow your business 25 to 35 % each year? How long would it actually take for you to make a million dollars? And I’ve done that math with my clients, right? And when we do the math, sometimes I’m…

I don’t remember specifically for this person I’m thinking of, but I want to say it was like eight years or something like that, where it’s like, sure, you could be pissed it’s going to take eight years. But what I challenged her to do was like, well, what would that look like for your kids and your life? Like your kids, how old were your kids be? Imagine what kind of lifestyle that you guys can have when they’re graduated or when they’re in high school, right?

Like actually figuring out the plan relieves so much pressure from growing.

and I, so this is Soledad, she might be here, but this is Soledad. She is the owner of Wealth Para Todos. She is someone who, when we first started working together, I worked with her one -on -one and then she’s been in the mastermind since, but she is someone, when I brought the three -year plan to our coaching conversation, she was so triggered by it. And she was like,

this is too much. Yeah, she was very resistant. There she goes, hi. She was very resistant. And I was thinking about you Soledad, and I was thinking about how like, you literally are making your plan happen. When I first started working with her, she was making, I think it was around 30K, but you were doing it from like different like speaking gigs and workshops and like, you were, I don’t know, you were getting on a lot of like,

news things. I forget, but she really wanted to focus on building her coaching business. And that’s what she did. And she got fully, fully booked and really learned how to create client results. Really learned how to create client results, simplify her business model, focus on getting good at the work you do. And she did that. And then she scaled to launch her main offer now.

which is wealth para todos, which is like her dream program that she wanted to launch that when we first started working together, right? I remember. And we, I remember just challenging you or challenging her to like, let’s do one -on -one and like get to the place where you feel comfortable and you’re, and we’ll talk about creating your unique process, but get comfortable so that you have a proven process that works, right?

I didn’t have my mastermind until I had already helped lots of people in one -on -one create results. And because I had already done that, I didn’t have this resistance in launching programs. So anyways, I bring her up because she’s such an example of someone who was so triggered by that three -year plan, but has been able to create it, has been able to

maneuver it for her life and for her lifestyle. And like a lot’s changed in her life since we made that original plan, but she has the vision for her business. Okay, number the second piece here to balancing your business. Instead of consuming a ton of content on marketing and searching for solutions for your next webinar or for your launch or for your offer,

This is what I want you to do instead. And this is like, if you want to scale your business, this is what you have to get good at. Auditing. Auditing your business results quarterly. And even monthly sometimes, depending on what it is. Editing. Editing. Revising your goals.

only focusing on areas of your business that need improvement or automation.

For example, one thing, since we were just talking about Soledad, one thing that she, actually she’s doing this, she’s currently like prepping for a launch right now inside the program. And one thing that she’s doing inside of this launch that she’s doing right now is this is the first time she’s implementing the whole entire strategy and a lot of her content is automated.

a lot of our content is automated. And that’s because one part of growing and scaling your marketing is learning how to repurpose and use it over and over again for you. I think a lot of people think about scaling their business and they think in like this content creator way where you have to be the person behind the content like forever. And that’s just not true. I think I have…

A lot of you will see now this launch for Show Up and Lead Mastermind has been a little different for pre -launch, during launch, I’m launching this program, right? Now until doors close, during the launch, I think I have something like 40 to 50 pieces of content scheduled to go out. That’s if I do nothing.

There are ways to free up your time so that you can put on marketing campaigns and do it from a place that is regulated and calm. I promise you it’s possible. I’ve had to do it this way because my life feels like a lot for me.

So I’ve been able to do both. But one thing that is required to do that is for you to really look at your business results, look at them and audit them. Learn from the efforts you’re making. Ask yourself if they’re working. Ask yourself if you should do that again. Ask yourself if this specific type of format is the right format.

but focusing on that helps you make those decisions. And instead show up and lead mastermind, you’ll have quarterly one -on -one planning calls with me. And there’s a form that you fill out ahead of time. So like you’ll fill out the form and then you plan the call with me. And on that call, we can do this work together every single quarter of your business.

looking at what you’ve done for the last three months. What has worked? What hasn’t worked? Where are you? What is taking up energy that is not bringing in an ROI?

Actually asking yourself these questions is so required to scale. It’s so required.

Okay, second one, balancing your business. Third one, this is the third one. Hold on, let me move this, okay. Instead of going month to month hoping for more sales calls, changing your content strategy based off what other coaches are doing or not looking at your goal because it gets you into scarcity thinking, which a lot of my clients can relate to.

instead of doing that.

Insight, Show -Up, and Lead, and Mastermind. And what I recommend to you is creating what we call, what I call, a growth goal and a grounded goal. A growth goal and a grounded goal. I’ll explain in just a second. That helps you understand and identify exactly why something isn’t working or what needs to happen to create

100K program sales. So I developed a growth goal and grounded goal because so many of my clients were like, I don’t want to look at my goal. don’t, you know, it was very triggering, especially when money stuff came up, right? When they weren’t getting sales or money was low. So what we did, what I did was create two goals.

And their focuses are very different, but we look, we choose two goals. One is based on like big dream goals, okay? And that’s the growth goal. And then the grounded goal, the grounded goal is the goal that is most aligned with the current state of your business, with the current state of your business. So for example, if you are,

putting on, let’s say a webinar and you wanna fill out your, you wanna fully book your one -on -one coaching, let’s say. Let’s just use that as an example. What the growth goal, what the grounded goal would be, what I would ask you, right? As your coach, what I would ask you is like, great, how many, like what results have you had from a webinar before? Have you booked clients from your past webinars?

And if the answer is like, let’s say the answer is like, yes, the last time I did this, I had one sales call, right? But then they might come to me and say like, I wanna book five clients or seven clients from this webinar. And what I’ll say is great, that’s amazing. Let’s make seven your growth goal. But your grounded goal, your grounded goal should probably be two.

should probably be too. And I want you to keep your eye on the grounded goal. That’s the goal I want you to mentally go for, but I want you to practice the work of the growth goal.

What this does is it calms the nervous system because you’re looking. When I told, so I didn’t promote this webinar as much as I would like. And I remember, I remember when, not I remember, I just did. When I, earlier today, I was telling myself, I was like, if two people show up to this webinar, they’re getting the fucking best of me. Like they’re getting the best.

And the reason I tell myself this is because I never want to need these big results for me to feel calm, regulated and ready to serve. So that’s why we focus on two goals. It’s like, I want you to practice the work of the growth goal. And inside the program, we actually expand the growth goal and the grounded goal. So we’ll give you a little bit more, write this down if you’re taking notes.

Growth goal and grounded goal. What you’re looking for for each of them is you’re setting the money goal or the client goal, whatever you want. And then what you’re doing is you’re identifying three things. You’re identifying your work from a client facing side. Like what will you do? What has to happen from a client facing side for you to make that goal happen? Client facing, meaning sales, marketing.

And then from a back end point of view, the business facing side, what also has to happen? Well, I have to create maybe a sales sequence or update onboarding or whatever. And then there’s a nervous system goal as well. So it’s client facing, business facing and like interfacing. And it’s like, okay, cool. For the grounded goal, what is the inner work required to make that happen?

Okay, great. What about the growth goal? Like if you really wanted to create the growth goal, what do you believe is the inner work that you really have to face to be able to kind of handle the triggers that come up with doing something new? That’s why we implemented the growth and grounded goals. It helps us really identify and not be surprised with our results because we are identifying what needs to be done.

Ahead of time. Ahead of time.

Perfect. Okay, so let’s move forward. and this was something that my client Naomi, she would always tell me like, I don’t wanna focus on this goal or that goal. And I really thought of her when we created this because I think it was like a webinar, I forget what it was, but I wanna say this was like 2022 or maybe the beginning of 2023. And like she didn’t get the webinar signups for her.

that she wanted for her other program. And we coached through it, whatever. And I remember, like we implemented the growth goals and the grounded goals. And I remember the last, just recently, the last webinar she did this summer, she did it from this place of joy and like, I really wanna teach this. And she was someone who was shifting her marketing and really niching down. And she got the most signups like that she ever, ever got.

for this webinar. And I think what’s so helpful is not only setting the goals, but also understanding the how under each goal. And like, what is the difference between your growth goal and how that’s gonna happen and the action it takes for that versus the actions for your growth goal? Like, what do you imagine you’d have to do to create both?

And now Naomi is getting ready to launch her first group program, which is the epitome of everything her brand represents. And I’m just, I’m so excited for her. Okay, so that’s number one, balance your business, okay? Number two, let’s talk about step two in scaling your offers. Any offer at any price.

Create and evolve your unique coaching process. So.

Yeah, I’ll get into this. Instead of focusing on creating more and more more and more content, your audience, following marketing trends, feeling very like what happened, what I see happen a lot is like when people shift their marketing, they feel very fake or inauthentic or just insecure about their marketing because they’re comparing themselves to other people, right?

When we’re inside Show Up and Lead Mastermind, you’ll create your own unique coaching process. Even if you have one already, you’ll evolve it. But one thing that’s new actually to the program, we’re coming up with it October 21st, the new portal. But one thing that’s new is I want to teach, and I’ve brought this up to clients before, but I’m going to be teaching the student to teacher process.

which really is this process I created for you to just own who like own where you are in your business, own your expertise, own your genius and also be okay with being in the middle of the learning curve. This is something that I had to really embrace at the beginning of 2021. I remember

towards the end of 2020, I was just so burnt out and I was comparing myself to so many people. I was leaning very heavily on strategy. And I remember just surrendering to the process and just being like, look, I’ve only, I remember specifically, I think on my Instagram bio at that time, I put like zero to 5K in seven days or something like that.

And I remember I was in my head at that time because I was like, nobody wants to make 5K, everybody wants to make 10K or 100K, like nobody cares about 5K. But at that time, I just needed to embrace that. And I needed to just respect where I was on my journey, on my journey. So instead of getting into that mindset, inside show up and lead.

I want, this is what you’ll learn how to do. You’ll learn how to calm your ego and find full confidence on where you are in your business.

We’re gonna start teaching this like student to teacher process, which is focused on helping you think like a leader while also staying very true to where you are in the journey. I think where a lot of people mess up is they try to like sound more further along or they try to, and I’ve done this, so like I know how it feels. Like you try to sound this way or look this way and it feels wildly inauthentic.

But when you could, when one, you understand what it looks like to go from student to teacher.

When you actually understand what that looks like, you will create more content, more marketing simply, and you’ll be focused on serving instead of overthinking. There’s also a book, the last live event I had for the mastermind, the last, not the last one, it was the one last year in August, about a year ago. I recommended a book to everyone, I recommend it to you guys, and I recommend it on the onboarding.

for clients who onboard into this program. It’s called Turning Pro by Steven Pressfield. It’s such a good book. It’s such an easy, easy, easy read. I highly recommend it. And it talks about going from amateur to pro. And there’s just so many lessons. And that’s what we’re talking about here is like, if you want to scale your business, you have to become very okay with where you are. And you have to learn how to calm your ego who wants to be known as this like,

industry leader right now. Because I’ll tell you what, what’s so contagious is the person who gives no fucks and is here to serve.

That is what creates demand. That is what creates buzz and excitement. And it also is just clear when someone’s energy is surrendered to who they are and who they are and how they are and like all of it, they’re just likable and people can see them better as their whole authentic self.

So that’s one part of the unique coaching process. Now, the second part is actually creating one. ending, so here’s what I don’t want you to do or what will hinder your growth, I would say, is, how am I phrasing this? End the cycle of, yeah, ending. So here’s the thing. If you’re in the cycle of talking about the same topics over and over and over again, repeating.

verbatim exactly what you’ve done before and it’s not working, it’s typically because your marketing needs to evolve.

people are, it becomes predictable. It becomes predictable when you’re literally saying the same things without really changing any of it. It becomes predictable. So inside show up and lead. I like to start this process by creating a unique coaching process. This is really like the beginning of your intellectual property or body of work.

that really represents you and your work and your process that you’ve worked through with clients. So create and evolve your uni coaching process based on proven results from your clients. In such open lead mastermind, you’ll learn how to sell and market with your own thought leadership, grow confidence in sharing new and fresh ideas to your community in a way they’ve never heard it before.

You don’t just do this because you create a unique coaching process. The unique, once you identify your process, can step, like that’s where the ideas can come from. Because so much of creating your process is about client results. That’s what it’s really, really about. And when you’re willing,

to share ideas with the world in your marketing before they are fully thought out. If you’re willing to be that vulnerable, you will stand out more and more and more and more because you know your client and your ideal client so well.

you know exactly where they are in that process. And what happens is once you create your unique coaching process and in the program, I think it’s the next slide, you’ll learn how to do this and the new content, but you’ll be able to come up with your own concepts and ideas and coach yourself and feel comfortable enough to actually market them.

and actually talk about them and actually help your clients with them. That is what really establishes, like that’s what helps you stand out is when you’re doing the work to solve problems for your clients.

typically stemming from your unique process.

And I think, so I think of my client, Charlie, they’re a non -binary Latinx money coach and Charlie is someone who took onto the, creating their own process right off the bat. I think it was like after the first training or maybe after I mentioned it, but they created this very unique

coaching process one step after another. And we evolved it and like, they, you know, they made it their own. But I remember specifically, they made this to create more client results to help them articulate their offer. And they’re just such an example of someone who has unique ideas, has unique ideas, talks about things in a different way.

and is willing to put out fresh ideas and stand out.

Anyways, you could go find them, but they’re just such an example of this. think I worked with Charlie one -on -one and in the mastermind and they, I remember the shift happening in client results when they started doing this and they created that original process. And I think it’s evolved a lot now. I know when we were working on it, it did as well, but it.

helps you create client results. And we’ll talk about that actually right here. So most coaches create like a how -to curriculum using a similar process that they’ve learned in certifications or school or general courses in learning. And this is great when you’re launching something, but not for the longevity.

of the program or just in general scaling.

When you want to scale your program, right? Grow the program, it is, I would say probably the most important thing you have to work on is focus on creating more client results. That’s why the process is so important so that you can learn to like articulate the process on someone who comes in to work with you. And the way I explain it when I’m coaching clients is like,

especially if you’re creating a process from brand new, how I explain it is like if you were picking someone off of the street and they came inside your offer.

What are the steps from going from A to Z? Z being the result.

That’s what I want you to identify, evolve, simplify, make it simple for your clients to create results and go to work in making it easier.

creating your own concepts and methodologies and frameworks to help them understand.

to help them understand. So inside Show Up and Lead Mastermind, you will have monthly, these are new, monthly client results calls. And basically every month, this hasn’t even started, I think it starts in November, but it’s a new call that we added. The point of it is because I want to keep client results top of mind. That is how a business keeps going.

That’s how a business grows and grows and grows. Your clients are the bread and butter. They’re everything. And you wanna make sure that when they come into your program that you are doing the work to help them create results. So we have client result calls where you’re going to be able to create solutions for your clients regularly on a regular basis, increasing client renewals or

and have your clients talking about your program because you’re spending the time thinking about them, solving for them. And I wanted to make it easier to do that within the program. So that’s why I didn’t create the calls. All right, let’s talk about step number three. Am I on time? Okay, perfect. So step number three, evaluate and simplify your marketing, okay?

evaluate and simplify or evaluate, elevate and simplify your marketing. So let’s talk about elevating your marketing. So instead of telling yourself, I don’t know why when your program isn’t selling or the marketing isn’t working, instead of going straight to writing more copy, creating more content, wondering why your business has slowed down or stayed the same, I think especially here,

people get very focused on like, I’ll just do more, more, more, more. But instead of doing that, I want you to get an inside show -up and lead mastermind. You’ll get clear on your marketing message that you share and really refine your niche in the industry. I used to hate refine your niche when I was starting my business so, so much. But now that I’ve seen so many clients through it,

Refining your niche is just like getting deeper into your why. That’s what I really want you to think about it as.

Like when I’ve seen my clients and I think, am I gonna talk about, I? talk, you know who I would like to bring up here. I think her, like the client example is at the end of the presentation, but I’m gonna bring her up. I have a client, we’ll inside show up and lead mastermind, you will identify this, you will work on it depending on where your business is at, you’ll do.

with my product framework. And the product framework, the point of that, and the reason I even called it product is because when you’re scaling your business, you wanna think about your program more like a product. Meaning if you have, this is probably a horrible example, but like if you have an actual physical product, right?

Typically, there’s only so much room where you could explain what’s inside the product. So you have to be clear, you have to be concise, you have to know what you’re selling, right?

So when people talk about your marketing message, it could be a lot of things, right? But what I really want for you, like if you wanna scale your offer, your marketing message is like, is it clear that there’s water in here? Is it clear? I mean, it says like Alpine Spring Water, right? Has the brand name, has natural, bottled at the source, right? Their ideal client, that’s probably important to them.

Obviously there’s the information about the program, right? Like how many ounces this is, you know, just the basic information. But there’s even, there’s even a little thing that says sports, right? Like it’s saying like, yeah, this is great if you play sports. But when I think about products, it’s like, I always think about beauty products, because I’m a beauty girl. And it’s like, if it says this is,

for dark circles under eye, or it says helps with hyperpigmentation, that’s very clear. It’s very straightforward, what it can help you with. And I also wanna mention that your marketing message is something that’s going to evolve with you. You’re not just gonna get it right and hit it out of the water and everything’s perfect forever and ever. That’s not how it works. But I do want you to have this mentality of how can I just make this more clear?

for the sake of my audience and clients and people who are interested. How can I just make sure that I’m being consistent across the board with how I’m talking about my offer?

And I’m thinking of someone specifically, my client, Carla Santamaria, she’s a career coach. And one thing that her and I, I think it was during a VIP day, but her and I, when we like refined her niche, what it really was, was us getting deeper in her values and why she became a career coach. And what we kind of figured out together as I was coaching her is like, she is an expert at job hopping.

That’s what she’s done, what she does. It’s how she’s built her career. And she really helps people do that. And it’s so unconventional, right? Like it’s so different to say, I’m a career coach. That’s one thing. But if you’re like, I’m a career coach and I help you job hop. It’s like, what? Never heard that before. What do you do? I wanna know more. And.

It was so aligned with her values and her why, because she really just, I want to say she hates capitalism. I mean, she has a business, the reason this made so much sense to her is because it really is this middle finger to the industry, to like the traditional workforce. She’s like, yeah, you know what? Yeah, I’m gonna help you job hop.

And what I told her, was like, it’s kind of like exploiting the exploiter. That’s what it is, exploiting the exploiter. So she’s someone, that’s an example of like refining your niche. like, it really is just getting deeper into your values and getting to know yourself and the relationship you have with your business more. Okay, the next one, instead of judging other coaches and service providers for being

to salesy, assuming their values and telling yourself that you never wanna be like that and that you’ll figure out a way to do it differently and market and sell in an ethical way. Instead of doing that, I want you to do this. And this is a new framework that is coming to the program in October when we kick off.

Instead, I want you to never think about other coaches and what they’re doing. Of course, you’re a human and you’ll do that. But like, I don’t want that to be your norm. I want you to challenge that thinking. And instead, I want you to know the value of your program so well that you feel convicted to sell it. That you feel convicted to sell it.

I think a lot of folks just don’t understand the value of their offer. I I actually think they do understand. I think it’s more just like they get, we all get so focused on our business. This happens to me too. But we have our moments where we get so focused on our business. And it’s like, when you come from it, from that angle, it’s hard to sell. It’s hard to show up. You don’t want to go out there and market when it feels unethical and wrong.

You want to feel comfortable. You want to feel authentic. You want to be in line with your values.

And that happens when you know the value of your offer.

I tell my, I always tell my health, my health coach clients this a lot, or like also the money coaches. I mean, really everyone, but like when it comes to health coaching, like my, my client Naomi, she has literally helped her clients like eliminate diseases.

That’s huge. That’s like, how do you pay for years saved of your life?

I want you to understand how valuable your work is so that you’re not worried about selling too much and that you’re more worried about people not getting help.

So you know you’re marketing ethically, authentically and in line with your values because you are using, there’s a new framework I have called problem to process. And what the point of this framework is, is it’s going to help you double check all of your clients’ challenges.

are solved inside of your process, inside of your program.

I want it’s this relationship where you are basically auditing your like any piece of like idea or whatever. And it’s kind of just like a checkbox of like, yeah, I do teach this. I am going to do that. And understanding what your marketing and the type of marketing you’re putting out there. So it always feels ethical and authentic.

I think of, Mira was in the first round of She’ll Have Been Lead Mastermind and she was someone who was very resistant to marketing more. And I remember us having a conversation, her main marketing channel was email. And I remember us having a conversation of like, I remember her saying something like, I can’t send that many emails. And I was like, why? And then she’s like, well, I don’t wanna like, you know.

be too much of this or too, I forget exactly what she said, but she was basically implying like, no, that’s like, it’s not right. I shouldn’t do that. I’m gonna flood their marketing like this. And she was putting on a launch for one -on -one and she had, you the goal to put this on, but I was telling her, I was like, no, like you gotta send more emails than I forget what she was gonna do at that time. And I really challenged her to like, if you’re gonna do this launch, can you,

Get yourself and like, let’s decentralize your offer and just think about people or yeah, think about your people. Think about the people that need your support. Think about the people that need your help. But can we just look at it from their point of view? Sure, some people won’t be able, won’t like it.

But to scale your business not being liked is a part of it.

Like, because if we’re really gonna be on a mission, on a mission to help our people and scale our businesses, of course there will be people who don’t like it. And that’s okay. I want you to come to terms with that. And I had this conversation with Soledad who’s here before and she just added something at the bottom of her emails. That was like, if you don’t wanna receive,

emails for this event or whatever, like she just added that to her emails and that, there you go. But I will tell you that like, as a person who’s been in business for a while now, I’ve just learned that like, if you are going to continue to grow, are going, there are a hundred percent chances, a hundred percent chance people are going to think things about you. And I want you to have the energy to really have your own back.

There’s actually a new mindset training that’s coming about that. But Mira was an example of that. And she is someone who she marketed more. She did what she had to do for her lawn. She did it her way. And she ended up booking, I think, one -on -one clients six months out.

and contracting 90K. I thought, I was like, that’s crazy. But I remember like she booked out her one -on -one and she had a very specific amount of people she took on at once. That’s why she would only basically launch twice a year. And she really wanted to make 100K. And she made it happen. She made it happen. But she really, she faced that like,

that marketing is, I remember her specifically telling me like, I don’t want to be predatory.

That was the specific language. And when you put yourself in a position of the people who actually want and need your offer.

and you come from a place of service, then you’re not going to be predatory.

We can’t solve for the people who don’t wanna be in our programs. We could only help the people that need our help. So that’s really the mindset in that part. Okay, elevate your marketing. I think this is the last one. Okay, so instead of your last, putting on last minute launches, only selling when you need the money.

Never putting on marketing campaigns because you don’t wanna burn out or feel emotionally drained or triggered. Do this. Learn how to launch full marketing campaigns that are focused on calm confidence, prioritizing self -care and intentional self -talk. You will be planning marketing events like webinars or…

challenges and create demand any time you want while knowing that you don’t have to prove anything to anyone. I think that’s so important when you’re launching or putting on any type of marketing campaign. You’ll expand your capacity to take on more using Comm Launch Code, which I’m actually recording this Saturday publicly, by the way, for my clients who are here.

this is, I’m really passionate about launching calmly because, I used to just work myself to the bone, when I used to launch and I find with so many of my clients too, that like when they would launch, it was this, it felt like the weight of the world was on their shoulders. And I really wanted to challenge that.

by practicing calmness. And that was a big reason we started grounded goal and growth goal as well, because we always want to align our goals with what we’ve already created. Doesn’t mean that you can’t have like a bigger goal and go for your growth goal, but you want to like, you want to be regulated enough to not flip out when something doesn’t go your way in a launch because

A lot of things don’t go your way inside of a launch or marketing plan. That’s business. And what’s more important is that you as the CEO are remaining calm, trusting yourself, trusting the process, seeing it all the way through.

and being able to create that demand anytime you want. I think I have, there’s someone else. Someone else I’m thinking of, but actually I wanna show you, I’m gonna skip Camila, cause I’ll talk about her after, but there’s someone specifically, have her photo and name later on in the presentation, but her name is Sylvia Brands.

She actually is doing her challenge right now if you go to her Instagram. So Sylvia is a self -trust and confidence coach. And I remember, I think it was the last round of Show Up and Lead Mastermind where she put on a journaling challenge. It’s just a journaling challenge. And it came to her very intuitively. She was very excited. And I want to say she had put challenges before.

But the, I wanna say not a lot of people join typically. And for this specific challenge, she decided to go all in and she just put all of her effort into it. And I wanna say she got like over 50 people on an Instagram group chat, talking about journaling and talking about confidence and talking about self -trust every single day.

for each day of the challenge. I want you to know that you can create demand anytime you want. Anytime you want. You can create it. You can generate it.

but you will need a plan or I recommend a plan just to help you not like flip out either. But creating a plan and learning how to follow it, even if you don’t follow it to the T or even if you’re just, it’s a work in progress and you know, one foot in front of the other. But if you’re willing to create the plan and really practice regulating yourself, preparing yourself for anything that comes up.

Feeling very neutral while executing it. It is so, so possible. I’ve seen it over and over and over over over over over.

Now, Camila is someone who we, she started in the mastermind, I think last year. And when she came to me, I think, I want to say her business was like at 15K or something like that. And she was really, really ready to go all into her business. And one thing she specifically worked on, and I have a podcast episode with her all about her six figure year, but, you can go look for it if you’re,

curious, but one thing she focused on during the, the, the, the mastermind used to be six months. So the first six months was getting her marketing and her offers simplified. She focused on simplifying the business model. And I challenged her not to sell, all of like all of her offers at once. And she did so much mindset work. She did so much.

real work inside of her business and she created a hundred pay and I want to say less than a year.

when you can focus and really be able to look at what your business needs.

you can create the results you want. Okay, so I wanna recap this, three steps to scaling your offers at any price and any program. So number one is balancing your business and always know what work is ahead.

Like always plan what your work is, where your time is better spent so that you can scale sustainably. Number two is create and market using unique coaching process to increase client results and stand out as a thought leader. And then lastly, evaluate your, I want to keep saying evaluate, elevate your marketing so you can feel free to market and sell from a place of service and integrity. I hope this is making sense and like all.

You’re seeing the picture. Now, is this possible for you? I think so. I think honestly, think anyone can do it. It’s not for everyone, but I absolutely think that anyone can do it. And I can help you do this inside Show Open Lead Mastermind. I think this is when, am I gonna start talking about the offer here? Yeah. So I just want to put a little break at that is the teaching portion. I just wanna be very forward about that.

The teaching portion is done. I’m gonna tell you about right now. I’m gonna go into show up and lead mastermind and then I’ll tell you and then we’ll do a Q and A after, okay? Sound good? Okay, so.

Let’s get into Show Up and Lead a Mastermind. So a couple of things I wanna get clear. let me just explain it simply. Show Up and Lead Mastermind is a 12 month group coaching mastermind. It’s 12 months long for women of color coaches, service providers, creators who wanna scale their offers to six figures or multiple six figures by simplifying.

doing it authentically in a way that aligns with them while also, while also growing their capacity.

growing their capacity. That’s Show Up in Lead Mastermind, let me continue. I will say too, to qualify for Show Up in Lead Mastermind, you had to have at least created 30 ,000 in sales in the last 12 months. This mastermind is not for brand new, like brand new people who haven’t sold anything or have even just sold a couple clients.

There is a minimum in sales revenue and we stand by it of $30 ,000 in the last 12 months. Okay, so these are like the three skills that the overarching skills I should say. Number one is a pro athlete mindset. we, this is very mindset heavy. There’s strategy and lots of strategy inside, but

I’m always going to be interested in your mindset and I will challenge anyone in this program to coach themselves and work through your own stuff in your brain. I’m always going to challenge you on that, especially you being the leader and CEO of your business.

So that’s really, really important to me. And we’ll look at the curriculum and what it’s gonna look like in a second. But that’s number one. Also your unique coaching process, which we talked about in the three step process and then advanced marketing, which is really elevating your offers and doing it in a way that aligns with your values, creating your own philosophies and concepts and learning how to market with that.

This is the new breakdown of the program. A lot of this is stuff filled with stuff that I’ve already taught within the current portal, but we’re reorganizing and relaunching it. So there’s basically two sections, the philosophies and process. The self -trust cycle is something that a lot of my clients love and swear by. I know Soledad uses it a ton.

It is an implementation cycle to help you keep going in your business because this is going to be rough and it helps you really identify. It helps you make one, you make the plan, right? I already talked about balancing your business. You make the plan and then once the plan’s made, that’s when like the real work starts and staying in the self -trust cycle will help you do that. So there’s self -trust cycle.

there’s something called middle finger energy and middle finger energy is all about embodying this leader in yourself that is not offended by people, that isn’t triggered by situations. The middle finger energy, the way I like to describe it is like being so okay with who you are, being so okay with where you are, who you are, the mistakes you make. Does anyone remember?

to the actress’s name, Zoe something. She’s like an avatar. And there was this TikTok or Instagram braille going around and she’s like, I like myself. I like my mistakes. I like my this. That’s really that middle finger energy of like, I don’t need anybody’s permission to do me. I trust myself. I have my own back. There’s absolutely nothing that can happen in my business that could break me because I have my back. That’s middle finger energy. Another one is,

Quick to Compassion, which is a tool that we’ve used. I have a podcast on that. If you go to my podcast, I think it’s called Quick to Compassion. And in my last episode, the one that’s tomorrow, I think I talked about it too. And that one’s just focused on helping you give yourself compassion quicker. A lot of why people burn out is because they don’t, they debate if they deserve like compassion. And that cycle, like I want that cycle to end or to get better within.

show up and lead mastermind. Self -coaching is something we do a lot of, and that I will definitely challenge you to. And then also scaling your beliefs. Understanding what beliefs you have about yourself is vital to growing your business because you’re going to change and you’re going to grow and you’re going to evolve inside of the program. And you’re going to have to face some of the most deep rooted beliefs that you’ve had in your life.

probably. So that’s a big part of it too. In terms of the process, there’s balance your business, sell out your simple offer. So that’s really where you master, master selling, create your signature process, elevate your marketing, and then create your scalable author. And then there’s bonus programs, comm launch code, a webinar course, and then simple systems training.

So that’s kind of the breakdown there. Let’s talk about like what the format is. So 12 month mastermind, you get access to weekly group mindset coaching calls. It could be strategy too, but it’s mostly mindset. Monthly client results calls. And I put concept building and super thinking. Super thinking is something that I’ve mentioned in many, many, of inside the program.

And super thinking is just like actually making time to think about your clients and mining your brain, mining your brain for solutions to them. And that’s a big reason I started adding this call.

is to like actually make the time to think and create solutions. Like I get comfortable critically thinking.

So that’ll happen monthly. You’ll have a quarterly one -on -one planning calls. Okay. You get video feedback on basically business assets. So that’s marketing plan, sales pages, content, marketing message. There is a form that you fill out. You add the link of whatever you want me to review and I will give you a loom video with your feedback. Today I just did someone’s sales page for their program.

So I’ll just give you any and all feedback that I think would be helpful. There’s also a Slack communication hub with the baddest women of color coaches and service providers. We also do monthly revenue tracking. So we have a form that goes out to you every single month where you could fill that out. Well, we want you to fill it out with your revenue, but also your thoughts.

and your mindset of that month to take a tally on that as well. And then the curriculum and portal. And there is a 48 hour bonus. It actually doesn’t end until Thursday because this doors aren’t supposed to officially open till tomorrow, but for you guys, it’s open. So the 48 hour bonus is

three months of Voxer coaching and a four hour VIP day. I’ve never done this ever. This is definitely a lot of one -on -one. But one reason I did this is because I, the program, this specific program is intimate enough where I want to be very, very, I just want to be very accessible to everyone in the group.

Soledad, I didn’t mention this to you, but you guys are also going to get Voxer access within the current group because I’m just very focused on on client results right now. there’s a 48 hour bonus. I’ve never done this before. And if you’ve ever thought about working with me one on one, this is also a chance to do that because this is such access. So 48 hours until Thursday.

end of day Thursday, the 20th, what day is that? Sixth, I think it’s the 26th. Yeah, until Thursday the 26th, all you have to do is book your call by then. And if you end up joining, you’ll get access to the 48 hour bonus, but you will get three months of Voxer coaching and a four hour VIP day if you book your sales call before then. I just wanna be really, really clear about that because this is such a

Crazy steal. All right. I want to talk about like a handful of clients that have been inside Show Up and Lead Mastermind. So this is Sophie. Sophie was one of, she was actually one of my first, first one -on -one clients ever. But she ended up working with me for a really long time and within Show Up and Lead Mastermind. And she is someone who I helped. I mean, she really followed my process when I first met her because she was barely starting her business at all.

She is someone who started getting focused on selling out one -on -one and really getting good at helping clients get results and getting good at thinking like a CEO, thinking like an owner. And she was able, she actually grew her following really, really quickly when we were working together and she ended up creating her signature program in our time together. So she is someone who,

I mean, she’s a manifestation, but she’s someone who really leaned into the process while also giving herself and the permission and the freedom, like that middle finger energy to do it her way while also like being a CEO and like trusting the process, even if it felt inauthentic sometimes. I think one thing, especially for my clients like her, like who are

who are very in line with their intuition. One thing nobody talks about is how inauthentic it feels to do new things. And when you’re scaling your business, so much newness comes with that. And you as the CEO really have to balance being the CEO, putting yourself in communities and in rooms where you could be coached and called out for the things that you need to look at in your business, right? Like the growth you

have to face while also leaning into what is so true to you. And that’s really what I want for everyone inside of my programs is like, I’m your business coach. My job is to help you see your growth. And sometimes that’s not going to be what you want to look at. And that’s okay. I’m okay with not being liked either. But I really do find that to be my job with lots of love.

But it’s also on you to like trust yourself and I always want this for you too. And she was just such an example of that who was able to scale her programs. I wanna talk about Yanita. So Yanita came to show up in Lead Mastermind and she was really, really focused. Like she wanted to increase her prices of one -on -one and she wanted to just start selling one -on -one more regularly.

And she also came with like multiple offers. She had like a group program. She had one -on -one. She was doing consulting. She was doing a lot of things and she wanted to simplify. So for her, simplify, like sell out your simple offer. That was one reason where she, when she joined and what happened when she joined is one, she made the decision or we, know, after coaching her, she just decided to put her

group program aside and focus on her one -on -one clients, which she raised her prices for and her consulting, which was bringing in a lot of revenue. And she ended up leaning in so much into the consulting and that she would, I mean, I think she had something like a 50K contract or something like that. And she just ended up being such an example that like when you simplify, it doesn’t mean that.

that it could feel that you’re leaving money on the table when reality you’re learning how to honor yourself and you’re learning how to honor your time and you’re also learning to have confidence in your sales skills and marketing skills, which is needed to scale your business, which is needed to scale your business. This is Samantha. wanted to talk specifically today. I wanted to talk specifically about like her and I about our VIP day.

So one thing that Samantha and I worked through on her VIP day was to create a custom content strategy that just worked well for her. She really felt like her content was everywhere and it wasn’t like moving or getting anywhere. And during our VIP day, we worked through, I wanna say we created her unique signature process and then also created a content strategy that worked well for her. She’s creating content all of the time.

but she wanted to simplify it and she wanted to just like refine the work that she was doing. And that’s what she did inside the program. She was also my health coach as well. So I worked with her as well. So I think this is it. Let me see. just wanna, I’m trying to think if I’m missing anything.

let me tell you about Glau. So Glau was in the first round of Show Up and Lead Mastermind. She’s an influencer and like, she didn’t even consider herself a coach, what she kind of, what she came into working with me for, and we also worked one -on -one, but what she wanted to create inside the program was she had this influence and she had a huge community and they were very active, but she wanted to create her own program to do it. So,

what we did and she had it on, what was it called? I forget what it’s called, like this community software. And what she noticed is that she kept telling people to go to this software, but she told me like, I don’t want to promote someone’s software. I want them, I wanna have a program myself where I can have the community. And she created such a unique business model. She, it was a community.

that had a book club and it had like all of these aspects to her program. And they would have like meetups if they were, if the community was located in similar places. And she just created this kind of community portal and community offer that she sold to her community because she wanted to get them out of another community, which she was really nervous about because so many people were over there. But I think she was getting like, I don’t know, like a dollar per person on that website or something like that.

So she wanted to create something that was hers and that is what she did that she called it Expansoras. And she, I wanna say she sold out two of her launches, her first two launches as well. yeah. All right. I think I’ll move forward. Let me see. Let me.

So remember 48 hour bonus. this is Sylvia who I was talking about who did the journaling challenge who created over 50 people in her challenge and like created that demand. Okay, let’s get started on any Q and A. And if you don’t have any, that’s fine. I’m sure there’s a lot in the, what do you call it? In the chat.

But let’s see. I also wanna mention like the VIP day, just to give you an idea of like what happens in those, those are kind of, I mean, those really depend on what works for you. We have spent, I’ve had clients where we spent the entire time just working on their mindset blocks and their beliefs. And sometimes it’s just focused on.

because that is the most important sometimes. I also, you know who I didn’t add to this who’s inside the mastermind and who’s just amazing is her name is Cindy. She just recently retired from her career and she is someone who has been able to, she’s growing her business very much at her pace because she has a lot of demand.

but she also isn’t in this place to like gobble it all up and like take that because she really, she wants, she also wants the life that she wants. But she is such an example of someone who like when we work together on the VIP day, we did her three -year plan. And this was in the last round she was in, she’s in it now as well. And a part of that plan was quitting her job and she literally did it.

So it could look different for everybody in terms of the VIP day. I want to talk about the Slack community. I don’t see questions here or else I’ll answer them. But if you have a question, feel free to add it to Slack or even raise your hand. But I want to talk about Slack and how we use it within the program. Slack is like the go -to obviously in terms of resources, there’s also, there’s just a lot of community that also happens in there.

in the, there’s peer coaching, which a lot of people do within the program. You’re not like required to do it, but honestly, a lot of my friendships that I’ve made came from masterminds I’ve been a part of or programs that I’ve been a part of. So like I highly, highly, highly, highly recommend it. Now I wanna talk about one on selling one -on -one versus selling a group, okay?

here’s what I recommend and everybody’s circumstance is a little bit differently, different. So I’m just going to, you know, say one circumstance at a time. But if you sell one on one, the first like as soon as you get into the program, the first thing I will, if you get on a sales call with me, I might tell you different once I know your circumstance. But if you sell one on one, typically what happens is I want you to focus on selling that out first.

before changing anything in the offer. We don’t get started inside the mastermind until October 21st. That’s when like we kick off calls and all of the things. So from that time to joining, I want you to focus on selling your offer and really adopting like there’s tons, you will get portal access as soon as you join. So.

I want you to dig through that and really get aligned and like, I want to sell my offer. I want to scale my business. And I trust that I could do this in my way, honoring my life, honoring what I want for my life, while also building this business that I’m proud of. So that is what we’ll do when you get started. But when you’re selling one -on -one, I always want you to start with booking it out first.

and then looking to scale from there. But it really depends on your revenue or anything like that. Okay, there isn’t that many of you left. So I don’t want to take up too, too, like your guys’s time or make you feel guilty today. So if you have any questions, let me know. There should be an email in your inbox to book a sales call if you want to book a sales call. If not, you can also just DM me on Instagram, but I will end this.

Anybody have any questions? I think it’s just two of you. Okay. All right. I will see you later. hope this was helpful. Bye.