Today on the show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife.

She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced lifestyle in entrepreneurship.

Follow Cindy on Linkedin, here: https://www.linkedin.com/in/cindylone/
Instagram: https://www.instagram.com/latinasatwork/?hl=en

IG: https://www.instagram.com/catdelcarmen
Email: catalina@catdelcarmen.com

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SUMMARY TRANSCRIPT

Cindy I am so excited to have you on the podcast I can’t believe you haven’t been on the podcast before I feel so bad for not asking Your story has always just You know why I’ve always resonated with your story? Because when I was in corporate you

No, no, thank you for having me.

or the goal. You were the woman. Why am I going to cry already? I just, you know what it is.

wow.

I think so highly of you. And you are such an example of what is possible. And when I was in corporate, just like, probably wouldn’t have even quit if I knew someone like you existed, especially if you offered coaching. Because when I was in my nine to five, I was like very like.

on the prize. I thought I was gonna be the CEO of a company I worked for. Like that’s what I thought I would be. So I just I love you and your story and you’re amazing and I just want you to know.

Well, thank you, Cat. I love you too.

Let’s

get, I don’t know why got emotional. Let’s get, I just think about that version of me and I, you know what it is too, I know so much about your story and I’ve seen you through it and like, even when I met you, mean.

Remember you being one of those people where I was like why the fuck does she want to work with me? Like she is such a badass in her own like what I’m just like I I just remember like being nervous for our sales call because You were a person. just highly respected So anyways anyways, okay, I want to tell your story I want everyone to know all the greatness that I have been able to witness

So let’s get into the question asking. First, how about you do a little quick introduction, tell us who you are, and then we’ll get into the good stuff.

Okay, great. So I’m Cindy Lone. I’m a success coach and executive coach, and I’m the founder and CEO of Latinas at Work. So it’s an online digital community focused on really providing role models, providing role models of successful Latinas in the community, because that’s something I didn’t see early on, and it sounds like you didn’t see it either. It’s just such a big gap.

Yeah.

And so that’s my focus, providing resources and now coaching. do one-on-one coaching, focused really with Latinas, the Latino community, diverse professionals in corporate, or as they’re starting your entrepreneurial journey, really focused on how to get you to that next level, right? So being able to figure out what the steps are and then also helping you with all of the hard challenges along the way, which I’ve been through. And thanks to you, Cat have

Yeah.

Yeah.

made immense progress on. So that’s what I do.

Yeah. So to set the scene for the listeners, I first worked with Cindy in 2021 as a one-on-one coach. at that time, you really wanted to, I don’t know, did you have a coaching offer already or did you want to start coaching? You.

No, I was doing

a ton of, I had no coach official coaching offer. I wanted to start coaching because I was doing so much of it already in corporate, right? I was mentoring and coaching 25 people. had an internal kind of group coaching program for Latina already at my company, not even part of my day job. That came later. So it was something that was like starting to bubble up and I needed support.

Okay.

Yeah.

Yeah. Yeah. Yeah. Yeah.

And you had a community. So what you had been doing is you’ve been building community. You had created Latinas at work. And that was really growing and moving when I met you. But at that time, you didn’t show your face. Did you show your face? I don’t think you showed your face much of your face. And it was like this. Yeah. But it was like.

No, no, it was a total anonymous account. It was an anonymous account.

I had a good amount of followers and I mean, you had just really built a community. You just weren’t the face of the community at that time. So when you started working with me, you started selling one on one. We started moving that direction. And I remember. So you had this very, you were like, were you already like a VP? Like you were like up an executive level. Yeah.

Yeah.

And this is why I was intimidated, y’all. I was just like, my god, she’s so badass. But she was already at this, you were already at this executive level. And you were just such an example of badassery. Now, when we started working together, I started, the parts of why you started working with me started to make sense because you didn’t want to like.

you

I remember you didn’t want to like add your personal page link to your bio of Latinas at work because you really wanted to like hide. Well, I don’t know you could speak to this better, but you want to like not share that part of your identity. You are also working a fucking ton, like a ton. And I remember really challenging you to slow down and make time for what you wanted.

you know, like what you wanted and why we were working together. So that was kind of what it looked like from my point of view. Tell us a little bit about why you started this journey into coaching and what it felt like at the beginning, like for your life and business and just like the whole overall vision.

Yeah, so you called it out, right, Cat? I was anonymous to count. I was so scared to show up, much less show up real. I just couldn’t even get on the camera. And my community really started Latinas at Work. I started it because I needed a creative outlet. I needed a way to also almost create a sustainable way for me to get in touch and impact more Latinas. I was already mentoring and coaching 25, 30 Latinas at Work and outside of work. And then I had my kid.

So have two daughters and I had my first daughter and I remember thinking like, wow, I wanna keep helping in this way. I wanna be able to support the next generation of Latinas that are coming up and being that role model for them. But this is not sustainable. It’s not sustainable for my life right now because I have two little Latinas I have to coach myself. And that was when I had one daughter. So then the second one came. So it just, it came out of really a way for a creative way for me to make an impact.

But again, I was so scared to be in the camera. I think that that was really a lot of the work we have done in our doing. I’ll still say that is showing up and showing up real. And I think in corporate, it’s so hard because you come from such a different place, a place, you know, I’m first gen. It’s the first to go to college, the first to have a corporate like white collar job. I was the first to be born in this country. And so

Yeah.

I never learned to like take up space and to really even share my thoughts and like use my work. Like all of that was just, we couldn’t do that. And it was modeled for my mom, my grandmother, and so much of Latinas grow up that way and just the community in general. It’s like a very humble thing. So I had to learn this in corporate, but it was slightly different. And I think the piece that really

Yeah.

took me to the next level, think was in working with you one on one and realizing that the impact or me showing up wasn’t about, you know, kind of giving giving myself praise and being not humble. Although you should do that in corporate and otherwise. It was about making impact. It was about helping more people. If they saw who I was, they could then identify and say, wow, okay.

Yeah.

Yeah. Yeah.

Cindy looks like me. If she can do this, I can do this. Same as why I also started working with you Cat, which I don’t know if you know this, but my family’s from Guatemala. Your family’s from Guatemala. And I remember having this conversation and finding this out. I think you presented at another coach mastermind that I was in. And I was like, my gosh, she’s the one. She’s the Latina that is showing success in this area that I want.

Yeah.

Yeah.

but I’ve never seen before. I’ve only seen white men do it or like other people that don’t look like me. So that’s really what pushed me into showing up. And then I think it was a lot of the work and the conversations we did. I mean, obviously I’m a coach too. So I truly appreciate that you helped me see my strengths. And this is what I do with my clients now, right? Help to see.

Yeah.

Mm-hmm. Mm-hmm.

the pieces of me that maybe I couldn’t see very clear. So you helped me identify, hey, actually, you’re really good at this. And you can actually monetize this probably fairly easily. I had no clue because I couldn’t see it for so long.

Yeah.

Yeah.

So yeah, I mean, it’s just been so many years. It’s so fun that we’ve both gotten to see each other kind of grow through the journey. I want to talk about, you, there’s so many points, but you are now recently retired early, right? You recently decided to retire early and go all in to your business and family, but also,

you know, go into this business and really build it. Now, I imagine, I mean, I know the process from where you were in 2021 to the beginning of 2024, a lot transformed in your life. And I’m curious, what did that, and this is a loaded question, so you can hit it any place you want.

But what was that transition? What did it look like? And you could talk about it maybe year by year or whatever you would like, but what did that transition look like in terms of your personal growth and mindset from when we worked together and you really started creating your first clients and getting things moving from that point of view to actually deciding, no, no, no, no. This is what I want to do, and this is what we’re going to do about it, especially.

especially for a person who had a really big fucking salary. You know what I mean? Like, I think there’s just such a difference when, you know, when you’re leaving a job that is in my, you know, I don’t know, judgment, but like.

I’m curious what the journey was when your take-home pay is pretty significant. How did that fucking work? Because you had a big job, and you also have a family, right? And you also have two kids. You have a husband that you’ve got to get all the co-signers for, right? What was that process mentally? And then I’m also curious, what was it literally to prepare?

in years to really go after your dream even though you, there’s so much at stake.

Yeah, no, that was the biggest flex, I think. Like working with you and in the last few years has been getting from like, I didn’t even know I had this skill, really, to like, this is now my full-time income and everything in between. It took a lot. It was really hard. I would say it was scary to think at first, in the beginning. So would say that before I even had a client,

Yeah.

I couldn’t even imagine having a business and not having a nine to five that paid me multiple six figures. Like I was like, I worked 20 years or at that point it was probably more like 13 or 15 years of my career. And I’ve done really well for myself. I’ve built a really nice, comfortable life, a wealthy life I’ll say. And how could I just give it away? It almost felt a little bit like survivors guilt the other way.

Nah.

Yeah. Yeah.

where like I had had so much success and then all of a sudden I was just gonna like set it aside. So I knew for my own.

Yes.

Yeah. Yeah.

like health, both mental, physical and spiritual, that I needed to make sure I had a plan. And I’ve always been a planner. I mean, my first career was, I was a CPA, right? So I literally, numbers and money come very easily to me. get really excited about them. So that was what I knew I had to do was create a plan. I call it the safe quitting plan because that’s literally what I did and what I help my clients now do.

Yeah.

Yeah.

getting not just your financial kind of numbers in play, but also helping your family see what you see. And you know, I had you, I had you every other week or every week coaching me one on one, telling me all like all the things you saw that I couldn’t see. But then it’s almost like I had to make sure I was coaching and bringing my husband along.

I mean, my kids a little bit less, but they still had to be part of them. They had to know about the part. I think the biggest one was honestly my mom, like my parents, more so my mom because, well, they worked so hard to come to the US and they’ve really done the best they could. I mean, we were here. I had a great childhood all because of a lot of the sacrifice. They made a lot of sacrifices before I was even born.

And then, yeah, it was that way.

to get to the place where I could be born here, right? And so it was like, almost I had to convince my parents and my mom especially that this was safe. And I was actually going to be additive to my family life and to my mental and just overall health because, we haven’t talked about this, but I worked a lot of hours.

Yeah.

Yeah.

Like in beginning of my career, in the middle of my career, towards the end, I really had to learn. That was part of the plan. I had to learn how to put very strong boundaries. Not just because of my health. I literally had a health scare where I had a very rare form of cancer that I had to overcome. And my mental health was not good at different parts. And it was the stress.

Yeah.

my gosh.

Like I can’t directly link it to say like my job did this, but the amount of hours that I worked and that I would ignore my health, I would ignore my family, like my relationships were hurt a lot of times because of the amount of work. Just it was, I was a workaholic and I think being a first gen, I see this as a pattern. I see it as a pattern over and over and over again, a lot because

Yeah.

Yeah. Yeah.

Yeah.

We feel like we need to overcompensate by overworking because we’ve never been here before. We’ve never done this before, right? I was the first in so many things that by working more, you think, okay, then it’ll justify the six figures or the multiple six figures. Plus, I mean, we were literally taught, I know I was, that if you work harder, like,

Yeah.

you know, work harder than you’re gonna make more money. That’s not actually how corporate works. That’s something I had to dispel right away. I mean, I even remember that in my first few years, a little side story, I would call my mom, like every good Latina would call their mom every night or every week at least, every few days. And she would always sign off and she would obviously give me her blessing. And she would always say,

Yeah.

Yeah.

Yeah.

May God give you more work.

my gosh. Wow.

And

I remember that one day I was like, mom, can you just start praying for less work and maybe more money? Because I don’t need any more work. So it’s just that kind of like that cultural focus of working that I had to overcome. yeah, was from a mindset perspective, it was challenging. And that’s why I…

No.

Yeah.

Yeah.

Yeah. Yeah.

got support, I had a coach to help

me get through that because you can’t do it alone, especially when it’s you against your parents, maybe your partner. I I have to say this is a shout out to my husband, Omar. Like he has been my number one supporter in my entrepreneurial journey. Like he has every year for the last 10 years told me I should do this. So I can’t really say that that was hard, but

Yeah.

That’s so sweet.

Aww.

I think just being able to convince myself that it was doable and then doing math, like literally thinking, you know, first year was getting support. Second year was getting a client. Third year was just building out, like being a good coach, just coaching my little heart out until I became really good and started realizing like, wow, I can see my own impact and how much I can actually

Yeah.

Yeah, yeah.

Yeah.

help and support the Latina and diverse professionals in their journey and their career. And I think that was the pivot. That was the big boost for me where I could remember feeling like, and it wasn’t about the money, by the way. Yes, I was making more more money. I could see that, but it was more about, can I do this? Can I confidently do this? So the confidence in my own skill set.

Yeah.

Mm-hmm.

but also being

Mm-hmm.

able to see that it was a strength. That was damn good at coaching. That was the journey.

How did you, I know, and I know this process because I’ve also gone through it myself, but how did you go from working around the clock, like feeling very tied, like I imagine you felt this way too, cause I did, but like I felt like so much of my identity was wrapped up in my job and my success at work. And when I finally started getting serious about like,

no, no, no, I think I really do want to leave my job and I think I want to go all into my business. How did you handle that? Like, how did it go from working around the clock and getting so much of your self-confidence from, like, completing tasks or being acknowledged for doing well to really having this, like, disconnection, right? Because I feel like when you, once you decide to quit, it’s like you kind of have to get a little bit…

You have to start saying no to things and that feels uncomfortable. And then you have to start, you literally just like kind of fade away little by little, not fade away, but not work wise, right? Like you’re still doing your work, but like mentally you have to disconnect yourself to what once brought you so much fulfillment, but now you’ve literally decided not. How did you manage that? Like what did that look like going from?

burnt out and I’ll do anything my company needs to, I’m not gonna do anything my company needs. I’m gonna do my job and I’m gonna do my job really well, but that’s where I draw the line, right? How did that work? Cause that feels like a whole mountain in its own.

Ooh, that’s a great question. for me, what you’re talking about is boundaries. It was really, and I didn’t even know what that word meant. I did not know what that word meant. I did not grow up with any boundaries in my home, right? Like your mom and your sisters kind of knew everything about you. There’s like, you couldn’t hide. You couldn’t keep like a secret stash of like your favorite candy bar anywhere, because it would be found in the house. it, for me, bring that to work.

and really starting to set stronger boundaries. But I’ll tell you the biggest key to that, like how you actually do that. Cause people say that all the time, just set boundaries. Well, yeah, but if you’re, you gotta go to the job and do good so they can make money so your family can have food and shelter. It’s like, you’re kind of in this cycle of not feeling safe, then it’s very hard to push back. So a few things, I think.

Yeah.

One was really learning about my strength and almost doubling down on them. And I mean, I’ve done, I’ve used this. Yeah, I use this for, for coaching, but before that I used it in corporate. And the problem is no one tells you this, right? When you are in college, when you are starting your career as like a first or second year in corporate, all you are told is here’s your feedback. Here are the things you need to work on.

Mmm.

Mm-hmm.

Like here, your growth, your developmental areas. So you spend all your energy going and pouring into those developmental areas. But what you don’t see, which you should be looking at is, Hey, actually, but you’re good at public speaking at team, working in a team collaborative way. You’re really good at connecting information or telling a story with data. Like those are some of my strengths.

And in the first half of my career, I was told, well, you need to like speak up more and you need to, you know, be, be less nervous when you speak in front of people. Cause that was my big thing in the beginning. And so I’ve doubled down on that stuff yet. I didn’t nurture and really focus on my strength. And that’s how I started able to start creating boundaries kind of in the middle of my career. Once I figured that piece out, because then all of sudden.

You think about it. like, you know, Pareto’s Pareto’s principle, is 80 % of your results come from 20 % of your work. And so if you’re going to double down on something, double down on that 20%, that’s going to give you the biggest impact. So what I did was I went hard on the data on the metrics. I was very analytical.

Yeah.

Yeah.

And so wherever I went, I was about process improvement, about making things faster, quicker, and more efficient and sustainable. That’s what I became known for. And that’s really what accelerated my career. But then it gave me leverage. It gave me leverage to say, no, I don’t want to do that job anymore. Or actually, this is not a good fit for this time in my life because

At that point, I was a new mom. So I did something very intense and I said, you know what? And that’s the other thing is just being able to know when it’s okay to pivot, right? It’s okay to maybe take a sidestep in your career because you’re prioritizing something different. In this case, I was a new mom. And so I took a little bit of a sidestep, but.

It was always with the focus of, and just even becoming a mom also, think, a parent in general, it forces you to create such strong boundaries. Because you got, I mean, you gotta leave it, you gotta leave at 5.45 or 5.15, depending on your commute, to get to the daycare before they close at six, no matter what. Like there’s just like no other option. And so that was a big piece of it, but I think around the time I became a

It does.

Yeah.

Yeah.

100%.

mother, it was also the time that I was really coming into my strengths. And so that gave me really the energy to say, hey, actually, like, I’m not going to take that role because it doesn’t align with what I’m really good at. Or in some cases, I was in a role, but it would be a project, right? And it was this big project and it’s like, listen,

Yeah.

I know this is going to take me twice as long than that person. So why don’t we get that person to do it? And I can work on this piece because that I can do in my sleep because that’s my strength. So I think it’s just focusing on your strength and a little bit less on your weaknesses, like yes, or your your growth edges. Like you should work on those, but don’t let it take all your time and energy because what you’re going to be known for as like a superstar in your job or in your business.

Yeah.

is gonna be the thing that you’re really good at. So like just double down on that. And I just wish I would have known that like 15 years earlier.

Yeah, no, so, so true. think it’s 100 % with your business too. I think that’s why I remember when my business really shifted and I started working one-on-one with people, it’s because I stopped trying to do things perfectly and the way I was being told. And instead, I took all that knowledge, I took all that learning.

and I showed up very real and very honest and I shared my wins, but I also shared my hardships in growing a business. I just was really real with people. And I think for a long time, I didn’t wanna, I thought I was too much or I was too rude or I was too straightforward or I was just too, even in my own business, that’s what I mean is like.

Even in my own business, when I was getting started, I thought I was a little too much of this or this or that. And I think when I doubled down on my strengths and just kept things very simple, it helped me do what I do very well. know, like just do what I do better. And things came easier that way. I have a question for you when it comes to…

trying to pause it and I can’t find a pause button because I want to talk to you. It’s okay, it’s okay. I’ll just, well hold on, let me write the time. 29 minutes in. Sorry, I had a thought and a question for you and then I lost it.

that was the direction. OK, sorry. I just literally, yeah, I wanted to talk about networking because you’re so good at it.

me mark the clip.

Okay, so since we’re gonna be talking about strengths, I want to ask you about networking. I feel like every time you go to an event, you come back saying, I got four clients. Like you are so good at, well, you’ve always been great at networking, at least from when I’ve met you. And I think you’ve only gotten better.

Yep.

And you are a person, you love live event. threw, let me tell y’all something. She threw herself a party when she went all into her business, when she retired from her role. She threw herself a lavish party that I couldn’t make it to and I’m so sorry. But the pictures were beautiful. And this is what I fucking love about you, Cindy.

you

You are, like, you’re so extravagant in like, in some ways, in the best ways. And I think it’s because you love community. You really love community. You’ve always loved community. You’ve built a community in Latinas at work. And you’ve also have such a great network. I want to talk to you about this because I struggle with networking. People don’t think this about me. But I am, I could be very awkward. Like, I could be extremely awkward when I…

No.

Cat, I don’t believe this.

I just don’t

love attention. No, dude, ask Erika Cruz. I always go with her to events. And sometimes she’s like, why are you acting like this? Like she, I get awkward. So I have a question for you. How have you used networking to grow your business? And I’m actually curious about what you literally do.

to keep in touch with people, to keep connections going. What do you do? What does that look like for Cindy Lone?

Yeah, for sure. mean, well, networking is everything. Because I think being in person and just showing up, that’s where I show up real. Like, you might not see it all on Instagram, but I show up real in person. That’s why I love having the in-person events. just, I think it’s just so powerful to have a group of women in a room. And you can have some guys in there, that’s fine. But for the most part, just having a group of smart people in a room,

Yeah.

Yeah.

Like magic happen. just, it, it’s, don’t know if this term exists, but like, it feels like a networking, like a networking effect, right? Where you’re literally all of a sudden, all these dots connect. And by the way, that is one of my top strengths is connectedness. So I use the, and it’s, it’s not just like with information, which is why I was really good at my job, but also like my day job, my career, but

Mm-hmm. Yeah.

Mmm.

It was, it’s also about information and people. So it comes very easy to me. Like I don’t think about it. So like you’re, you just asked me like, what do you actually do? And I’m like, what do I do? Because it is just like so second nature to me. I text a lot. Text is probably my number one way of keeping in touch with people. And

Because it’s that easy.

Okay.

What do you text people?

I need details. Like, what does that look like?

Sure,

I’ll get into it. So, I mean, this just happened. So I’ll tell you, like my day, I do carve out, I carve out time of the day, and it could just be five minutes while I’m like walking back from drop off or if I’m taking a walk. But I try to do it when I think of someone. If someone comes to my mind, then I text them. So it is a little bit intuitive in a sense. Like there’s no like,

Yeah.

Yeah.

You know, at one point a mentor of mine was like, keep a spreadsheet and then you can like put in the spreadsheet everyone’s name and when you text them or email them or call them. And it was this whole thing. I don’t have that. That’s not how I keep up with people. I try to remember people’s birthdays. I’m horrible with birthdays. I’ll remember your month usually, but then, you know, if your birthday’s on the first and I text you on the 31st, like that goes out the window. but it’s really more about just deeply thinking about people.

And when they come to my mind or my heart, sending them a note. So for the people that are in my phone, it’s sending them a text, whether that’s family, friends, acquaintances, old managers, people I keep in touch with that, you know, I would give my number to. For folks that are in my network, but aren’t part of that like inner circle, maybe they’re friends of friends, it’s

Yeah.

keeping up with them on LinkedIn, like sending out messages or DMs on IG, or simply engaging. And you’re really good at this, which is like commenting on people’s posts, or if something stands out to me, like sending it to someone. So if I see a quote or an article or something cool that literally in my heart and my mind is like, my gosh, like Cat should have this, like I’ll send it to you.

Right? all, someone comes to my mind because I’m like, I haven’t heard from so-and-so and I’ll send them a text.

I always feel so awkward doing that.

But I should do that more because I think that’s not it is natural like.

Yeah, but it’s…

think I can bothering people. It probably comes from trauma, even though I’d

can’t pinpoint why, but I’m always just nervous people are gonna think that I’m either using them for like I want to like strategically like, you know, use them as a contact or, or.

Yeah, and Cat, you can also…

from a networking point of view. And I

actually do think of people. I do think of

No, I mean, we do this for our clients all the time, right? They’re on our mind. But I think that the key to this is like, you’re not texting them to ask them for a favor. You’re literally texting them or sending a message because you thought something they did was cool. Like you wanna get more information on something. Like you’re asking a question about something or you are literally just giving them a compliment. Like, hey,

Yeah.

I love these shoes that you have on. Like tell me where they’re at. Like I’m all about them.

so right. You’re so right. You know what’s so funny is I commented on someone’s shoes before and then we followed each other on Instagram and then she turned into a client.

see because it’s like the, but it’s the, yeah. No, but it’s, it’s the energy. So you can do it on Instagram. mean, it’s just the energy. Like people really like to know that you’re on their mind. Like we live in a, in a society right now where there’s information overload, there’s technology overload. Like there’s just so much. Our lives are packed. Like we’re so distracted. And so I like text and I use Boxer with my clients.

which is wild. But that was on Instagram.

because you can send a note, a voice note or a text, and they can look at it whenever they need to. You’re not trying to get them live on the phone or even email. Everyone gets so many emails. So that’s my strategy on how to keep up with people, but it’s very intuitive and it’s very kind of natural, like organic. I’m not, it’s just when people come to my mind and listen, you get on my phone because, you know,

you made a big impact on me, right? Like it goes both ways. It’s like with mentorship, you are essentially mentoring someone and you’re teaching them, but there’s a lot you can learn from the other person. And so when you think of it like that, like it’s a two way street, like you’re sending them information though with, or positivity, good energy without any need for a return.

Like you’re just giving like how you say, how you tell, how you tell us, right? Like you just give, give value and then it’s going to come back to you. You just don’t know how I can’t tell you, you know, the person I texted six months ago, I can’t, I can’t say that any of them are my clients now. I mean, maybe I don’t keep track of that, but it’s not the point. The point is really to just keep them on your mind. Well, they are on your mind already. So let’s letting them know that you’re.

in the

Okay, as we wrap up, you are a success coach. What? How do you describe success? What is success?

this is the best question. I mean, it’s different for everyone. And that’s actually why I’m a success coach, because it depends on what you want. It’s such a, my one-on-one success program is coaching is literally that. It’s very personalized. It’s focused on what you want. And so I’ll tell you what mine is, but again, with the disclaimer that success is different for everyone. And so for me, it’s about freedom. It’s about time.

Yeah.

And that’s ultimately what got me here to being in my business full time. And listen, now I can spend more time with my family. I can really do whatever I want with my time. Like yesterday at two o’clock, I went for a run because I’m training for a 5K with my nine year old who this is her second 9K, right? Or 5K. So being able to work in health.

and being able to work in fitness is important to me, but being able to spend time and take a walk with my mom if I want to, or take her to the groceries or the doctors, or just take a nap in the middle of the day, you can do it. That to me is being successful and having true wealth is having control over your time. And that’s why I wanted to do this. That’s why I retired my 20 year corporate career, because it was not giving me

It was not aligned anymore with what my version of success was. What I, you know, how I defined it, which was not necessarily just money, because there was a lot of it, but also being able to have more autonomy with my time, being able to spend more quality time with my family and on wellness, because that’s a very big priority for me.

as I’m growing a business is making sure that I’m creating like a sustainable business, like a sustainable lifestyle that has a good balance between work or what I do for work and wellbeing. Cause without wellness, without being health, without your health, there is no work. And unfortunately I learned that the hard way and now I’m on the other side of that.

But.

I’m just so happy that I get to do this work to help others also get out of overworking, get out of the burnout cycle and really focus on how they define success. Like what’s important to them.

Yeah, yeah, it really is such a blessing to Paul and I were having this conversation. Because I, you know, I love my business. I love growing it. And sometimes it’s a lot of work. But for me, it looks like seasons, right? So like, I’ll go hard. And I love putting in the work and grinding on projects that are really important to me in my business. But the coolest part is that I do have

I take it for granted, feel like it’s been so long now that, and I think for lot of entrepreneurs who’ve been entrepreneurs for a long time, you just get so used to it that you’re like, it’s so easy to complain about these simple things, but the reality is when my son started kindergarten, we just decided not to put him in an after-school program, and I could pick him up.

And it worked out that way like we probably would have if it was a little smoother of a process. So I was kind of forced into it, but we could have done something about it. And now I’ve.

Cat, I can’t hear you all of a sudden.

Hello? Okay, yeah, there was just like a lot of static.

Yeah. Can you hear me now.

Okay, that’s okay. I’m recording on a different, we’re both on different ones. Like different, we’re on different, they’re recording us separately. So it should be okay on my side, but thank you, thank you. What was I saying? yeah, just having the freedom is such a gift. And I’ve really come to terms that I’m living my dream life and that I think.

Okay, cool.

I’m ready to create a new dream life vision. And that’s a little scary when you have created the life you want. And you have too. It’s pretty effing cool. You are such a gift to this world, Cindy. And it is such a pleasure being a part of your journey. And I just think the world of you. And I cannot wait.

to see where your business goes. I mean, it’s only growing and growing and you’re doing it your way. You’re doing it sustainably. You’re putting in the work, but you’re also embracing like right now, like the present. And I love that about you. So, okay, where can people find you and learn about you and stop burning out with you?

Yeah, well first, thank you, Cat. Thank you for everything that you do. Before I go into that, I just want to make a big shout out to you because you’ve been a big part of this journey. And I just am so grateful that I found you and I saw myself in you and that you didn’t quit doing this because I know entrepreneurship, I know now how hard it is every day. So thank you. So

Yeah.

If you want to work with me or people want to work with me, if they want to stop overworking, they want to stop being in that burnout, they can look for me on Instagram at Latinas at work. So that’s Latinas, A-T-W-O-R-K at work, like spelled out. That’s my Instagram account. You can go into my link, onto my website and send me, book a call with me actually. You can also go on LinkedIn. I’m at Cindy J Loan.

and you can see my LinkedIn. You can also book a call for me from there. And yeah, that’s how you can find me.

Amazing. Make sure to follow Latinas at Work. And thank you so much for being on the show. What a gift. I’m so excited.