In this episode of Show Up Real, Cat shares the four types of content are essential for coaching success, how solutions-based content addresses client challenges directly, and how possibility content inspires clients by showcasing success stories.
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four part series on TikTok talking about these as well. And it reminded me that I don’t have it on the podcast specifically. So I was like, let me make an episode about it, which I’m really excited about because there’s so much context that I want to share when it comes to why these are the four types of content that you want to be posting. And yeah, I’m just pumped about it. But before we get into that, I want to tell you a little bit, a little, little story.
So I recently hit 10,000 followers on, what was it on? Oh, on TikTok. And let’s see, I had like about 6K, I wanna say, followers from years ago. I don’t really show up on TikTok, but this year I kind of made a little commitment, a commitment to myself that I would post three times a day.
which I haven’t been really doing that a hundred percent, but I’m still committing to it. I’m like, here’s the thing with TikTok. It’s so interesting. I have decided that TikTok is this place where I just get to post and go. It’s kind of like my cringe challenge. Like I on TikTok, I’m always going to make it fast. I’m gonna do, I’m doing it quickly. I’m doing it fast. I’m not making a big deal of it. That being said, I’m still posting and repurposing. should say.
the content that I post on Instagram, but you know, I want, because on TikTok, I’ve made a deal with myself that like it has, it just gets to be easy. When I’m on TikTok, I now I’m like posting content with zero makeup, I’m in bed and I’m just really not trying to impress. And I like that relationship I have with TikTok. It’s kind of like TikTok is becoming my little.
My little friend. So anyways, I’ve been posting. It’s been good. And the other day, I want to say I kind of revived, I should say, the account last month. Just last month, I logged in after like months. I don’t know, maybe months. I don’t know. I probably have posted like five pieces of content in the last six months or something.
And when I went back on a month ago, I was like, okay, let me just create some content. Literally y’all, in one setting, while my kids were downstairs on a Saturday, and I told Paul like, I need a nap and I’m gonna go upstairs. I went upstairs to my bedroom, I was on TikTok, I decided to reshare a post that I posted on Instagram. And it was a political post.
I guess it was like a post I had for like, was like, if you’re Latino, like listen up and it was black history month. And I just, I kind of wanted it. I wanted to give my flowers to like black culture, but I was talking to Latinos because of my own thought, cause I have a lot of thoughts when it comes to like Latinos voting for Trump and all that. So anyways, I ended up posting this on
TikTok. And then right after I posted that, I created three pieces of super low effort content just in bed giving advice. It was just very quick. Why? Of course, I should have known better. But of course, that piece of content, the political one, goes viral. think, let’s see what we’re at. I want to say we’re at like 200k plus views.
I have created how many, I want to say, yeah, about 4,000 followers from that one video. And you know, the lesson is they’re not my ideal clients per se. I’m sure a small percentage of them may be, everybody who, who, who, you know, followed me, but it happened. What am I going to do? I’m not going to be mad. Now I got 10 K followers. So it definitely helps the, you know,
getting the word out and I think now that I, you when I post content that is relevant to my business, that’s good, but just a reminder y’all, just a reminder that sometimes when you post, you’re gonna grow a following. When you are a person and I’m a person who’s willing to post political content, I’m willing to post content that isn’t like always a thousand percent relevant. I mean, it’s not super off. I think it’s very on brand for me, but.
just know that sometimes things are gonna happen and you will grow the following but it won’t be the right people okay and I’m not mad at myself for it I’m not honestly I just did it very casually and it just kind of happened so I’m actually excited that that’s a good thing that being said I definitely made a deal with myself that I have to be a little bit more strategic next time so anyways that is what’s
happening on one side of the business. And it’s been a good lesson, but I will say I’ve been having so much fun on TikTok. think the engagement on TikTok is so much fun and yeah, I’m feeling it. So added that to my 2025 content strategy, but let’s get on today’s topic. Today’s topic.
is all about the four types of content that you wanna be creating if you’re trying to sell out your one-on-one coaching offer, okay? And I teach this to my show up real clients and I wanted to break it down on today’s episode. So there are four types of clients. Some are gonna seem very straightforward, others may not, but there are four different types of content.
that you want to be creating in your content, okay? On your social platforms, email, wherever you market your business. So let’s start with the most obvious one. The first one is solutions-based or problem awareness content, okay? Now, solutions-based content is basically you creating content
that is giving a solution to your ideal client for one of their challenges or one of their problems that they have hit in trying to create the result that you help people with. So an example of that would be, let’s say that you are a holistic health coach that helps people.
lose weight, I don’t know, lose 10 pounds, let’s say. If that’s you, then a challenge, right, that your people might have is, don’t have time to cook. So you actually creating solutions for their challenge and making the challenge or the problem, making it.
very clear that that’s the problem that’s keeping them from the result they want, that is problem awareness with a solution. So the point of solutions-based content, the point of problem awareness content, and I kind of put them together, the point of that is for your audience, for your ideal client to see that you are a person with solutions.
you have solutions to their problems and you also know what the problems are, what the challenges are, right? It’s, I mean, this, literally this type of content should be, especially if you sell one-to-one or if you’re a service-based business and you’re, you know, trying to sell one-on-one coaching, consulting, whatever, if you have a one-to-one model, your content,
should absolutely be bringing awareness to your ideal client of what is in their way and then offering a solution. And this process is never going to end in terms of creating solutions. So you’re going to be talking about the same things over and over and over again from different lenses, I should say.
You could speak to them from people with different circumstances. There’s so many ways you can go about it. But at the end of the day, money, right? Money, clients, it comes from value, from value. And a lot of people, like a good question to ask would be like, OK, well, then what’s value? Value is your wisdom, your experience, and actually providing.
someone with help, with some type of information that they could take action on, that they can actually use, right? So I think when it comes to problem-aware content or solutions-based content, it’s very important that when you’re creating the content, that you are actually giving them solutions, or a solution, it doesn’t have to be many solutions, but actually giving a solution.
to the problem and not just saying, here’s the problem, here’s what you do about it, come work with me. I think a lot of people in their content, they wanna rush through the content so the content is short and the content doesn’t really have that much value because they’re kind of rushing through the whole thing. When the reality is you want to give context to…
Why people, know, why is this a challenge at all? Like, why is this a challenge for people? Why don’t people, why is it hard for people to do X, Y, Z, right? And inside Show Up Real, we have content prompts for each of these. I’m trying to find it right now. I kind of want to give you this prompt right here. Where is it? The solutions. I think I call it problem.
Hold on real fast. Okay. So like, is one breakdown. I have multiple, but one breakdown would be one, identify a common problem that your clients have, okay? Or that your clients face. And I would actually change the wording of this. I would say, choose one problem that one client has or your past self had.
or something like that. So one common problem or one common challenge could be something like if you are a money coach, a common problem that your ideal client might have could be they never look at their money. They don’t look at their money. That’s a problem. Maybe they’re someone who invests their money.
And I mean, if they’re investing, they’re probably looking at the money. But let’s just say they have a goal to save for an emergency fund. Let’s just say that’s the goal. Now, if the goal is to save for an emergency fund, and they’re like every single month or every single pay period, I never have enough money to XYZ, they aren’t thinking, the problem is I need to look at my money.
problem aware content is you telling them, reason you’re not, you know, why you’re finding it challenging to save for an emergency fund is because you are not looking at your money. Right. Then you could describe the impact of this problem. Right. So, and that’s the second piece of this is like, then you go on to tell them why not looking at their money is a problem. Right. Tell, give the context to that.
So then from there, after giving the context, saying, OK, this is the problem. This is a problem. The problem you have is like, you can’t save for your emergency fund. The problem I’m seeing is this. And then I’m going to go on to describe why this is a problem. And then step three of this content prompt is here is a solution. This is where you introduce the solution.
that you have to offer them regarding to the problem, right? The challenge. What is it and how does it work? So what that means is you have to actually give a solution. So tell them, what should they do? What should they do about this problem? Okay, I’m not looking at my money, what do I do? So you actually have to tell people what to do. And you could do it through a story, you could just tell them, there’s lots of ways to do it, right?
You want to, that’s the value part. The value part is number one, I don’t know, I’m making this up, but like download the application, download the app for your bank, right? Now for a money coach, this might seem wildly obvious, right? This might seem wildly obvious, but for a person who regularly doesn’t look at their money, it’s not that obvious.
It’s not that obvious. Maybe this person’s old school, right? And they don’t have an app for it. Or maybe they do have the app. They just never look at it. So step one is make sure you have your bank’s app downloaded on your phone. Step two, you know, I don’t know what your process, you’re the money coach, not me, but I assume you could say, make it a habit to check it every single, you know,
morning or every single day at a certain time or end your day with it, whatever. Like look at it every single day. I recommend choosing a specific time and making it a part of your habit. That’s step number two. Number three, get in a routine to transfer money to your emergency fund every single week, even if it’s a dollar or even if it’s $500. It doesn’t matter.
If you’ve got it, put it in there. You know what I’m thinking of? I think I’m actually taking her language. One of my clients, Soledad, is a money coach. And she used to do this thing on her IG stories where she’d be like, if you got it, put it in your savings. And it was like every Friday. So I’m actually taking this from her. I didn’t even think about it. But that could be the solution, right? Like, if you’ve got it, you put it in the savings, right? If you got it, you put it in.
It doesn’t matter if it’s $5 or if it’s $500, put it in the savings. That’s step one, two, and three. That’s the value. Now, from there, and you can give context to this too, and you should give some context to why it’s important to do that one little mini task. Then from there, what I want you to explain is how this solution can help others in similar situations.
So after you’ve given the value part, then you want to wrap it up. You want to wrap it up and help them see the full picture. And what you’re really doing is just explaining what you explained. So you could wrap it up saying, you are not going to build your emergency fund.
without looking at your money and actually transferring money on a regular basis, especially if you struggle to do this for the last six months or I don’t know, whatever.
You could even put a little micro story in there, right? And then you’re going to end it with a very simple CTA to work with you. And if you want to get your emergency fund to whatever, know, to, to, if you want to create your six month emergency fund and can’t find the time and space and need the information to do that, I invite you to work with me one-on-one. It could be that simple, but I want it. I want you to notice here that with the content it’s
all about the value, it’s all about how you can serve your person and the person reading it, it has nothing to do with your offer. This has nothing to do with your offer until the very, very end of the CTA. So I want to be clear here that when you’re creating solutions-based content or problem-aware content, which I say should be about at least 50 % of the content that you put out there, if that’s the case,
that’s the case, probably more than 50 % maybe. More like 60. I’m going to say 60%. So 60 % content should be solutions-based.
You want to be sure that you’re thinking about the actual ideal client you’re thinking of and writing it and creating this content from a place of let me help them solve for this. And then let me also invite them at the end to work with me if they want some help. OK, so number one is solutions-based content. Number two is what I call possibility content.
Possibility content, I call it possibility content, but possibility content shows your audience that you are an example of what is possible. This in possibility content, you’re sharing a lot of your stories. You’re giving people insights on why it’s possible even with certain circumstances.
This is where your possibility content is where you can be very, very transparent with your own growth, share your stories in terms of the struggles or the setbacks that you had. And what possibility content really does is it helps your ideal client realize and kind of open their mind up to this being available to them and that it could be simple.
and that it’s not complicated. Now, there’s a zillion ways to do that. You could do it through storytelling. You could do it through a lot of ways. But the point of possibility content is, and I always think of possibility content like the more inspiring content, right? Like the more foofy stuff that’s very like mindset or very like inspirational. And this kind of content, usually say should be around 10%.
of your content. So it’s not a huge percentage, it is important because it helps your ideal client connect with you and also see you as an example of what is possible. Now you could do this by showing behind the scenes and showing kind of like how you do things. I remember like one thing that I share with my audience that always resonates.
Is that the first like once I want to say like two years the first two years of my podcast I recorded on my phone Literally, I grew that podcast to I don’t know at that probably like ten at that time I think I grew it to 20k downloads 30 25k 30k 50k I don’t forget but I in a short period of time When I was growing my podcast every single episode was recorded
on my phone, every single one. And I was able to still grow it. So what I’m really sharing is that like, y’all, it’s not that serious. If I did it this way, you can do it too. Possibility content could also be your client stories, where you tell your clients story, where you share the stories that your clients have been through.
That’s also showing. Possibility content is also where you’re sharing, you could share content that is directly related to someone’s circumstance that they think is slowing them down. So for example, if you write a post about a client that you had who was a single mother who was able to, I don’t know, for a house, let’s say.
like she was able to save her house as a single mom, and you tell that story, you’re also giving other people the idea that it’s possible for them. Well, if a single mom did it, then I can do it. I’m a single mom. I guess I could be able to, I could do it too. That’s the point of that content. And that content, it shouldn’t all be that.
I think a lot of creators do this kind of content, but this kind of content from a selling standpoint should be like 10 % of the game. So that’s that content. That was number two. Number three is very straightforward, educational content. Educational content is straightforward, meaning you are teaching, you are literally teaching.
within your content. But these teachings could be your own unique concepts. It could be things that you’ve learned from other people. That’s totally okay. I did a lot of that when I sold out my offer. I’d be like, okay, this is what I learned from this person and here’s how I’m taking it away. Like my whole podcast, the start of my podcast really started with me learning a lot from other people, taking action, then the reporting back. So you get 100 %…
do a lot with educational content. But educational content, what that’s going to do is help your audience see you as someone who is educated, who is an expert, who actually knows what they’re talking about regarding to your niche and what you help people do. So having a mix, right? Having the solutions-based content, the possibility content, the educational content, and then the last one, which I’ll explain in a moment, which is leadership content.
Having that mix is going to help your ideal client build trust in you in so many different ways, not just in one way. So the education piece shows them that you are an expert. You have the education on this. You know about this. You’re not just talking about it. You could teach it to me.
And that’s important to this piece because if it’s all possibility content, it’ll feel too flowy. You’ll just be inspirational, right? If it’s all solution-based, then it could feel a little salesy, right? Not really. it’s really solutions-based and you only posted solutions-based content, I think that would probably have you grow a following quicker, kind of like education. But I think…
I think what would be missing there would be a lot of like your personality and who you are, right? Which possibility content kind of comes from. So educational content, go teach people what you know works. Go teach people what your clients are doing. Don’t be afraid and don’t try to hoard the information for only the people who pay you. If you really, really, really want to grow
your one-on-one coaching and sell out, I want you to give it all away for free. Don’t be afraid to give people all the solutions they need. So that’s educational content. And then lastly is what I call leadership content. Leadership content is what, when I think about leadership content, leadership content are your unique point of views.
limiting beliefs that you have shattered. It could be beliefs that you have that you believe to be true, right? Beliefs that you 100 % believe about your niche, about the growth, about the result that you sell. So for example, a leadership content is usually a little bit more polarizing.
There’s people who will like it and there might be people who don’t like it. Leadership content is very, very much your wisdom versus just plain education, right? So like an educational piece of content could be something like, I don’t know. I remember one piece of content in the beginning of my journey. When I found self-coaching model, I thought it was like so genius.
And I told everyone, like I remember doing a whole live, it was January of 2021. And I remember doing a live explaining the self-coaching model, right? And I talked about Brooke Casillo and like, she, you know, she created it and you know, I taught people how to do the model and how it’s helped me, right? That was educational, but from a leadership standpoint, right?
If I was making the same type of content, but I wanted it to be a leadership content, I would ask myself, what do I believe to be true about self-coaching? Based off my experience, real experience, what do I know to be true? So if I were to ask myself that question, what I know to be true about the self-coaching model is that you will have a very hard time growing your business if you
don’t know how to manage your mind. Now, the way I said that is so straightforward wisdom. That’s not educational content. That’s me telling you, look, this is the truth. This is the truth. I know it to be true. I’ve seen it with my clients. I’ve seen it in myself. It’s the truth. So the leadership content really comes from wisdom and experience. And it’s you being very
honest and vulnerable with your audience, telling them exactly like what you believe to be true. And this part totally could be polarizing. And I remember when I would make leadership content when I was selling one-on-one specifically, I used to use Twitter at the time. At the time it was called Twitter, not X. what I would do is like anytime I had a sales call, not sales call, anytime I had a client call with my clients,
and I would hear their limiting beliefs, I would, after the calls, I would go to Twitter and I would kind of just like vomit my thoughts.
vomit my thoughts, I would like let my thoughts out in terms of what I really wanted to say to them or what I have to say about the subject, right? So me at that time, it was a lot of… It was just like, I would tell very, very honest truths. Honest truths. I don’t think that doesn’t make sense. I would just be very, very honest with the… About the growth and I was just sharing wisdom.
And a lot of it was polarizing and I just let it be. I just let it be. That’s leadership content. It’s a point of view that you have based off your experience. It feels like wisdom. Now leadership content and educational content, I think that should be somewhere between 15 to 20 % of your content. A lot of it’s going to be solutions based. And to be honest,
Solutions could be in all of these, right? Your stories can be in all of these. There’s no like, you know, this isn’t like wildly particular, like what you can share and what you can’t and lot lot lot. I just want you to be able to look at your marketing and actually audit it and say, hmm, I’m noticing all of my content looks like this. Let me give it some variety by adding some possibility content, adding some leadership content.
adding some education. I notice I haven’t been educated. There’s nothing I’ve been teaching. Let me do a little bit of teaching. Let me do an IG live. When there’s variety in your content, specifically, here’s the thing. You don’t want just variety. You want intentional variety. So you want to be able to help a brand new person that just finds you online.
to have a full understanding of who’s this person, what can they help me with, are they a real coach, right? Like, do they actually have an expertise in this? How do I know that, right? Do they have solutions for me? Are they credible? Do they have receipts, right? These are the questions that people are asking, and that’s why having a variety of content is so important and not just posting one type of content.
Now, I’m gonna do a whole other episode on the importance of repetition in your content. So what I’m not saying is you shouldn’t be repeating content. No, a lot of your content strategy should be repetition. You’re just switching out topics, right? You’re switching out topics and you might even be switching out types of content. So there’s a lot of repetition that happens in your content strategy.
But in terms of the topics, you want to have some variety in how you’re delivering those, and these are the four. These are the four. Now for me, when I was doing this as a one-on-one coach, I spent, let’s see, my content strategy was I used to do a photo and a caption on Instagram, and that one was focused on problem-aware and solutions-based content, okay?
That was like the point of it. Once in a while, I would mix in some possibility and content as well. And I would be sharing my numbers and I’d be like, my God, I got booked out, right? That’s possibility content. So I would say problem, like the solutions based content and possibility content. I used a photo and a caption to deliver that as a format. That was the format I delivered in. The education piece, I used my podcast.
And I did Instagram Lives on Instagram. So those were the two places people could actually learn from me. And then lastly, my leadership content came from my Twitter post that I would share on Instagram. I would make them little squares, and I would share them. And people loved them. I got a ton of engagement.
That was the purpose, right? That was the purpose. It showed my personality, showed my point of view, but it really showed my experience.
So that’s what I mean by having the variety. If you’re just focused on leadership content, then your content will feel very, very preachy because you’re just telling people what to do, telling them what to think. You want to have some mix of content that’s doing different work for you and your offer in your business. All right, y’all. I hope that was helpful.
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