I am talking with my client Naihomy Jerez about launching her group program. Naihomy shares how she was able to start her group program her own way and serve so many more women with a quality program.
Naihomy is a certified nutrition & hormone coach. She specializes in teaching busy women how to use food to heal while living their BEST life!
Learn more about Naihomy at naihomyjerez.com and @naihomyjerez.
Show Up & Lead Mastermind is now open for enrollment! Apply now at https://catdelcarmen.com/mastermind
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Naihomy & Cat (00:00.914)
Hello, Naihomy. Welcome to the podcast. How are you today? We okay? We just had a whole conversation, so asking you how you are, I don’t know if I asked how are you? How are you today?
Naihomy Jerez (00:10.668)
Ha ha ha! I’m doing well. Thank you so much for having me here.
Naihomy & Cat (00:20.255)
I’m so excited to have you on the show! I’m really looking forward to talking about your upcoming group program. I’m also excited for people to hear how this group program started, and what I really want them to take away from this episode is for someone who is in the place that you are, or maybe were like a year ago or six months ago, where you had a vision for a group program and wanted to do this. I’m excited for them to hear that story. I also want to discuss whatever you’ve taken away from inside the mastermind that has been the most helpful for you. And I want to talk about processed foods. I want to talk about resetting your palate and what that means and all of that. So we will get into that, but I will start, Naihomy. This is throwing you a curveball, I didn’t tell you we were going to talk about this, but I think it’s relevant. Let’s quickly talk about the energy that you need to have to grow your business.
Naihomy Jerez (01:32.877)
Sure.
Naihomy & Cat (01:43.112)
We were just talking about how sometimes people in our lives can be petty and rude, and how things can trigger us when family or friends are being haters. I actually want to talk about this quickly because one concept that I’ve been thinking about as I create the new curriculum for Show Up and Lead is “middle finger energy.” This concept reminded me of our conversation right now, because I was recently asking myself, what permission do we have to give ourselves to actually grow and scale? What kind of energy do we need to adopt to go out there and scale and—
Naihomy Jerez (02:15.883)
Mm-hmm. Yeah.
Naihomy & Cat (02:40.58)
—to say the things we want to say in our marketing and just be bigger and take up more space. When I was thinking about this, you know who I thought about? I thought about Cardi B. I remembered how when she first came out, she had so many haters. So many haters were saying things like, “You’re just a product of…”
Naihomy Jerez (02:53.997)
Yeah.
Naihomy & Cat (03:08.69)
“People are just throwing you songs, and you’re just doing them.” And look, I love Nicki Minaj. Let’s be straight here, okay? I love Nicki Minaj. But Nicki was definitely one of those who said, “You’re not an artist; I’m an artist. You’re just made up by all of these producers and you’re just doing what they say, singing their songs.” Cardi had to have so much belief in herself to just—
Naihomy Jerez (03:36.588)
Mm-hmm.
Naihomy & Cat (03:37.855)
—put her middle fingers up and say, “You know what? I really have to not give any fucks if I’m trying to make hits and grow and get this money, okay?” And it reminds me of that, because you really have to just give so much less of a shit as you grow your business, right?
Naihomy Jerez (03:56.63)
You do, you do. First of all, Cardi and I grew up in the same neighborhood in the Bronx.
Naihomy & Cat (04:06.088)
I didn’t know that!
Naihomy Jerez (04:08.82)
We did! And I was like, my god, did we go to school together? But no, I’m way older. I’m way older than Cardi B, yeah, like way, way older. And then I was like, okay. But we came from the same neighborhood, and she’s also Dominican and I’m Dominican. At first, I was happy that you picked her because at first I was like, “My god, here goes another Dominican being so ratchet; ugh, how embarrassing” like in the media, right? That’s everything I was thinking. Then, you know, I started observing. I observe a lot. I was like, dang, she just does whatever the fuck she wants. She does not give a shit. She’s getting to wherever she wants to go. I didn’t necessarily agree with—
Naihomy & Cat (04:35.708)
Yeah. Yeah.
Naihomy & Cat (04:44.273)
Yeah.
Naihomy Jerez (05:00.064)
—what she was doing or how she was doing it, but both can be true at the same time. I did admire her for just not giving a shit and being who she wanted to be. I admired that so much. I was like, go her! She just, no matter what people are saying, she’s just doing her thing. I really admire her for that, 100%.
Naihomy & Cat (05:07.037)
Yeah.
Naihomy & Cat (05:17.16)
Same. Yeah.
Naihomy & Cat (05:25.586)
Yeah. Yeah, 100%. Because I agree, there’s lots of stuff that I don’t like about how or what she does. But one trait I really admire in people in general is when someone is unapologetically themselves, whether it’s likable or agreeable or not.
Naihomy Jerez (05:50.976)
Mm-hmm.
Naihomy & Cat (05:55.612)
I’ve been thinking so much about what it means to be “million-dollar Cat” and “million-dollar Naihomy.” How much do we have to care less? We have to care so much less to become these versions of ourselves that we aren’t. When I think about that, I think about Cardi B and how many people she admires.
Naihomy Jerez (06:08.886)
Yeah.
Naihomy & Cat (06:25.832)
Hating on her for whatever reason, whether we think it’s correct to hate or not, it doesn’t matter. At the end of the day, you have to be willing to have your own back, so much so that—
Naihomy Jerez (06:45.771)
Hmm?
Naihomy & Cat (06:49.542)
—if we’re going to have the haters, right? If we’re going to have people that disagree with us or don’t like what we say about health, or they don’t like what we say about hormones, or they don’t like that we are not doctors, right? Or they don’t like that I don’t have a certification and they don’t like whatever. We have to be so secure in ourselves and what we believe, and on our mission, in what we’re trying to do in this world and in our communities. We have to be so sure of that that it’s really like middle fingers up in the air. “You don’t like me? I don’t fucking like you. How about that?”
Naihomy Jerez (07:25.088)
Hahaha.
Naihomy & Cat (07:29.47)
I don’t know. Obviously, we love people and we love what we do, right? But we don’t have time to care! We’re trying to build something. We were just talking about little haters in business, and that’s a part of growth. That is 100% part of growth.
Naihomy Jerez (07:39.596)
There’s no time.
Naihomy Jerez (07:59.393)
Yeah.
Naihomy & Cat (07:59.634)
The slack I’ve gotten about being a coach who coaches coaches, now I’m just so neutral about it. I’m like, “Let them.” Do I know them? And even if I do know them, I’m like, “Do they understand what I do?” I don’t care. Let me focus on my clients. Let me focus on my business. I wanted to start with that because—
Naihomy Jerez (08:24.086)
Hmm.
Naihomy Jerez (08:29.093)
I love it. I love good old middle finger energy. You know what I was joking? I’m part of a chat with a lot of other coaches, a lot of my peers, and anytime anyone has some hateration going on, I clap back in that chat and I’m like, “I should be a clap back coach! I’m just going to clap back at people and defend everybody.” It’s really funny because everybody’s like—
Naihomy & Cat (08:29.316)
We were just talking about it
. I should do a whole video!
Naihomy & Cat (08:41.586)
Okay. Yeah.
Naihomy & Cat (08:47.016)
Yeah.
Naihomy Jerez (08:58.177)
My gosh, I wouldn’t think of that. I wouldn’t say that. I’m just going to come out here and defend you. I’m going to be a clap back coach!
Naihomy & Cat (09:03.896)
Yeah, I’m like that. I think you and I are both like that. We’re like the left friend that’s like, “Don’t fuck with my friend! You want to fuck with her? You got to fuck with me first!” That is so me. So you. My God, we would be terrible together if we ever got in trouble. We’d just be like, “Yeah, let’s not go down.”
Naihomy Jerez (09:07.084)
Yeah, we have that energy.
Naihomy Jerez (09:12.732)
Exactly.
Naihomy Jerez (09:18.636)
Yeah.
Naihomy Jerez (09:24.022)
We need to get the Virgos out here with the bail money.
Naihomy & Cat (09:27.88)
Taurus. So Taurus and a Virgo.
Naihomy Jerez (09:31.05)
No, I’m saying like our Virgo friends need to help us out.
Naihomy & Cat (09:34.038)
Yeah, yeah, yeah. My God. Yes. Yeah. Anyways. Okay, so let’s get into business. I want to set the scene a little bit for the listeners. So, we’ve been working together for a really long time. I worked with you one-on-one at the end of 2021, going into 2022. You were selling one-on-one coaching for a long time. I think you slowly raised your prices. I’m trying to remember. When you came to me, I mean, we talked about this in the last episode, so I don’t want to get into it too much, but you were selling one-on-one coaching for a long time, and you had mentioned wanting to do a group. Did you have a group before when you started, or no? Am I tripping?
Naihomy Jerez (10:27.304)
No, I didn’t have a group. But I’ve always talked about it.
Naihomy & Cat (10:31.794)
Yeah, like you’ve always wanted a group. I always typically said, “Get good at what you do through one-on-one. Get to a point where you have the capacity to take on a group.” Just a disclaimer to everybody: My job is to help my clients see the other side. So if they’re coming to me saying, “I want to do a group,” I’m going to say, “Amazing! Cool, but you also have to think about A, B, C, D.” That’s always what I’m going to say if I feel it’s the right coaching, right? For a long time, I was like, “Slow it down. Focus on one-on-one.” And then one day in coaching, you were like, “You know what, Cat? I don’t really care. I’m going to do a group. I’ve decided.” I love this energy! You were like, “I’ve decided I want to do a group.” I was like, “Okay, you seem very certain. So let’s go.” But you also didn’t rush into it. As much as you wanted to do it right then and there, you didn’t rush into it. I feel like you’ve been so intentional with your growth because really, I’m trying to remember when you actually said this, but since then, I feel like just in the last year, right? So right now you’re just in the pre-launch of this group program. But in the last year, maybe even more than that, you have really expanded your capacity to take on more. You started a podcast. You’ve been incredibly consistent with your podcast. You have kind of doubled down on your email list and you’ve also gotten consistent with that. I think maybe like a year and a half ago, was it? You hired a VA and got some support managing your finances. I know you are part of— I don’t know if you still are, but you were a part of Wealth Para Todos.
Naihomy Jerez (12:32.833)
Mm-hmm.
Naihomy Jerez (12:40.916)
I am a part of Wealth Para Todos.
Naihomy & Cat (12:53.386)
Her group program, and she helps folks grow their wealth. I know you invested in it, and you also invested in a life coach or somatic coach, I forget, so you’ve just been doing— You might not have seen this, but I’ve seen it from the outside that you’ve been so intentional about growing your capacity and getting the support you need to grow.
Naihomy Jerez (13:05.233)
Mm-hmm.
Naihomy Jerez (13:22.171)
Yeah, absolutely.
Naihomy & Cat (13:23.016)
Tell me about what that process has been for you, from saying, “I’m doing this,” to getting things in order, one step in front of the other. What has helped you take steps forward in building out your group?
Naihomy Jerez (13:42.917)
Man, that’s a question.
Naihomy & Cat (13:47.695)
Wherever you want! I just want to give everybody an idea of how you’ve been intentional about it. So what made you take one foot in front of the other, you know?
Naihomy Jerez (14:00.485)
Yeah, so honestly, being in coaching containers and being part of Show Up and Lead and taking action from there has really helped. I’ve now come to a place where I don’t decide I’m just going to quit my business when it gets hard, because it was very much a thing all the time where I was like, “That’s it! I’m quitting. I’m hiring Carla. I’m going to go get a job.” Yeah, I got lots of career coaching, and now I’m like, “No, we’re going to keep working through this.”
Naihomy & Cat (14:30.29)
Yeah. Yeah.
Naihomy & Cat (14:36.742)
Yeah, she’s a career coach, by the way, in the program.
Naihomy Jerez (14:51.697)
I’ve been tackling one challenge at a time for myself while still working in the business, while still growing my capacity, while learning how to manage my emotions around things that come up. So, you know, managing your finances is really important, and I had a lot of trauma around that. We had so many conversations around that, and it was so triggering to me. I was like, okay, I need to get support around money. When I was in Wealth Para Todos and I was getting support around money, and Soledad was coaching me, then we discovered, “I’m actually good with money and I’m doing a good job.” It’s just that—
Naihomy & Cat (15:20.103)
Yeah.
Naihomy & Cat (15:31.965)
Yeah.
Naihomy Jerez (15:33.133)
—emotionally, I don’t feel safe in my body around it. It was still very triggering, and a lot was coming up for me. Both things were true: I was okay financially, and I was making moves with my husband and I, and things were okay, and yet I felt panic often.
Naihomy & Cat (15:36.018)
Yeah.
Naihomy & Cat (15:54.824)
Yeah.
Naihomy Jerez (15:56.227)
So then I was like, “This is a lot deeper. I need to hire somebody to help me support just processing these emotions out of my system, help me grow, help me evolve.” That’s the work I’m doing in parallel to my business. The more I get to regulate my emotions and grow and be more myself, trust myself more, and manage many different areas of the business—not just serving my clients, but also managing the finances and communicating with my OBM and having her support me—that takes a lot of energy. If I don’t have the support for myself that I need to not panic and freak out all the time, and just have a little bit of handholding and space to process all this, then I don’t know if I could have just kept evolving and growing in my business. Yes, I’m being stretched, but I’m not burning out or feeling overwhelmed. I know how to scale it back or when to ask for support in those moments. I’m just a little bit more onto myself. All of that has supported me in finally going through with a group program because being part of Show Up and Lead, I’ve seen not just you but other peers of mine do this kind of thing. I see the emotional toll and how much work it takes. When I came to you, I was like
, “Okay, I feel ready.” The last new thing I had done was the podcast, which was a whole year ago. I don’t know what it is about September, but I was like, “Okay, I’m ready now. Let’s start the discussion.”
Naihomy Jerez (17:50.823)
You!
Naihomy & Cat (17:51.79)
Yeah, yeah. How did you—I mean, I know, but let’s tell the listeners. Let’s talk about the process in developing the group program and how it turned into Palette Reset. What is Palette Reset? Maybe you could just give us that quick explanation. But we worked through this—I think it was a VIP day.
Naihomy Jerez (17:56.793)
Mm-hmm.
Naihomy Jerez (18:05.413)
Mm-hmm.
Naihomy Jerez (18:21.561)
Mm-hmm.
Naihomy & Cat (18:21.746)
That you and I went through—your entire process, right? We went through your entire process. When I say process, I mean your unique signature coaching process that you’ve developed through lots of one-on-one coaching and lots of client results. You have a proven process that you’ve seen your clients go through, and all of them are at different stages, and it all kind of looks different for everyone.
Naihomy Jerez (18:26.938)
Yeah.
Naihomy & Cat (18:50.962)
The process is very standard in terms of like if someone came to you at zero, right? They wanted to achieve whatever their health goal was, but they wanted to do it in a holistic way for a long time—that was what you did. I remember encouraging you to hone down, just develop the niche a little bit more. You were really open to playing around with your niche and playing around with the kind of messaging around what you do. How did you develop Palette Reset? That concept in general, I think, is genius. But how did that develop? And then how did this group program develop from your point of view?
Naihomy Jerez (19:41.464)
So, “retrain your palate” is a phrase that I’ve been using for so long. I was thinking to myself, if I have a group—and it’s something that you walked me through too—there needs to be some common denominator or result that everybody’s working towards. I can’t treat it how I treat my one-on-one coaching, because with every client I’m working on something similar, but other times, it’s totally different. I was like, okay, well, I can’t support people, let’s say, on hormone health in a group in the way that I intend to, unless it’s really watered down and simple, because everybody’s hormone challenge might look different. We can just go many different ways. When I was thinking about the result, I kept thinking to myself, like, what’s the one thing that no matter what your health goal is, you need to go through?
Naihomy & Cat (21:11.762)
Yeah.
Naihomy Jerez (21:15.247)
What’s that one thing, no matter the result that you want? That is really cleaning up what you’re eating. No matter what a one-on-one client’s goal is, we always, always at the start work on cleaning up what they’re eating. In turn, we start to retrain the palate to detoxify from this need for certain chemicals or certain amounts of sugar.
Naihomy & Cat (21:30.555)
Yeah.
Naihomy & Cat (21:43.389)
Yeah.
Naihomy Jerez (21:59.255)
So that was where the results or purpose of the program came from. I was like, well, I need a name. I started playing around with it.
Naihomy & Cat (21:50.886)
Yeah.
Naihomy Jerez (21:59.255)
“Retrain your palate” is just like a mouthful and it doesn’t sound nice, but I started playing around in ChatGPT and thinking about what the goal was, and then Palette Reset was born. It’s just very clear. The truth is that if you don’t like how something tastes, it’s really hard to move on from there. Understanding flavor and how things affect you and knowing that food is so much more than just when you’re chewing it and you swallow it and then you forget about it. A lot more happens after that. But the initial piece is really resetting your palate and how it tastes because that will be more encouraging for the rest of the process.
Naihomy & Cat (22:07.922)
Yeah.
Naihomy & Cat (22:13.917)
Yeah.
Naihomy & Cat (22:17.586)
I remember when you first introduced this concept to me, and that was years ago now. I think the first time we did an iteration of your process was in 2022. It was a long time ago. But I remember when you first introduced retraining your palate to me, and I was like, “What?” I was like, “That’s true! We have to actually retrain our palate, y’all! Our palate, like our taste buds!”
Naihomy Jerez (22:28.611)
Yeah.
Naihomy & Cat (22:46.782)
I don’t even know the proper definition of palate, but you have to retrain them to like vegetables! This is very big for me still, Naihomy. That’s how you start eating better foods for yourself. The way you first explained this to me made me think about it: “That’s right! We can retrain our palate.” Once upon a time, I didn’t like sushi.
Naihomy Jerez (22:57.527)
You.
Naihomy Jerez (23:15.936)
Mm-hmm.
Naihomy & Cat (23:17.074)
I thought it was gross. For a long time, I thought it was gross. But I remember I kept trying it. I always loved Japan and really wanted to like sushi. So for a long time—this was in my early 20s—I would try it. I remember just putting it in my mouth, chewing, and thinking, “This is gross.” Then Paul, my husband—
Naihomy Jerez (23:19.743)
Yep.
Naihomy Jerez (23:25.26)
Mm-hmm.
Naihomy Jerez (23:31.319)
Haha!
Naihomy & Cat (23:46.238)
—took me on a date. I think it was actually our first date, the second time around. That was one of the first times I enjoyed sushi. I was like, “My God, I like sushi!” I was just so excited. That was the moment I thought about when you talked about this concept. We can literally change what we like!
Naihomy Jerez (24:10.86)
Yep.
Naihomy & Cat (24:15.522)
We can start to like new foods, start to like new ingredients. We can do that! I think people don’t understand how simple it is and how life-changing it could be if they’re willing to do that work. It’s why I just love this concept. I also want to mention that when we were going through your process and having this conversation about what the group program could look like, one thing I loved about it being centered around this common denominator that you mentioned—like all my clients have to clean up the way they eat—is that it’s so you. This is why you started this, right? Like this is why you got into it. It’s rooted in your why you started your business, you know?
Naihomy Jerez (24:59.21)
Yeah.
Naihomy Jerez (25:11.819)
Yeah.
Naihomy & Cat (25:12.528)
You started with foods and cleaning up and putting foods in your body that are good for you.
Naihomy Jerez (25:19.617)
That’s exactly when I didn’t even know I was a coach back in 2018, where I was just coaching anyone who let me, helping anyone who let me. I was still working corporate. That’s all I would do. I’d ask a bunch of questions and send them product swaps like, “You like this? Try this version. You like that? Try that version.” That’s mostly what I did, and that was a process I went through as well. I too retrained my palate. There were so many things I eat now that I did not eat before, and it was that whole process of retrying things, retrying things. You could not get me to eat Brussels sprouts. You could not get me to eat mushrooms. There were just a bunch of things that I just didn’t like.
Naihomy & Cat (25:51.697)
Mm-hmm.
Naihomy Jerez (26:16.065)
Through retraining my own palate, I learned how to enjoy them. There’s this process of unlearning and learning because a lot of
the things we have now, especially if they’re ultra-processed foods, we think we like them, but I don’t think you actually do.
Naihomy & Cat (26:30.234)
Mm-hmm, or you’re just used to them.
Naihomy Jerez (26:33.381)
Yeah, you’re used to them. They give you some sort of other reward, whether it’s a dopamine hit in your brain or a feeling of nostalgia, or you’re bored. There are usually other things that you’re trying to fulfill. Just getting a little deeper into why you’re having things and how you’re feeling can literally change your life.
Naihomy & Cat (27:00.338)
You know what? I just want to call out to the audience that I think the coaching industry, when it comes to niching down, has this bad energy around it. It feels very structured and like you have to do this or that. I think this is such an example of what I have found: that niching down, when you’re doing it in a way that— one, you have experience first. You have experience with one-on-one clients, and you actually know and have actual case studies of the process that your clients go through. When you know that process and you’ve done the work to look at what those chapters and growth look like, niching down just looks like going deeper into why you started. That’s really what niching down is. When you look at the big picture, I think you’re such a good example of that. Niching down could be very uncomfortable, but at the end of the day, it’s really just going deeper into your why and making it more like, “Okay, let me help my people get good at this one thing that could really change the game big picture.” If people just—
Naihomy Jerez (28:01.633)
Yeah, yeah.
Naihomy & Cat (28:27.996)
—retrain their palate, they just did that for the rest of their lives and didn’t do anything else, so many good things would come from it.
Naihomy Jerez (28:29.462)
Yep.
Naihomy Jerez (28:37.857)
100%. That’s usually the first kind of result that my clients get. They just start to feel better just by changing up what they’re eating.
Naihomy & Cat (28:40.191)
End.
Naihomy & Cat (28:46.834)
Yeah. Yeah. I love this! This has been so good. Let’s talk about…
Naihomy & Cat (29:16.796)
All right, let’s talk about—actually, hold on. I don’t know where I was going to go next. We talked about… let me pause this real fast. How do I fucking pause?
Naihomy & Cat (29:44.99)
I’m just going to talk out loud.
Naihomy & Cat (30:04.302)
Is there anything else you want to talk about that’s related to—
Naihomy & Cat (30:11.027)
I want to talk. I’m trying to think if there’s anything from a business perspective that you want to share that has been helpful for you.
Naihomy & Cat (30:22.406)
I want to ask people about launching and what you’re giving yourself permission to do.
Naihomy Jerez (30:29.531)
Okay. Yeah. I think the process too, of what you’ve said—just giving yourself time to get here.
Naihomy & Cat (30:38.15)
Okay, okay, okay. Okay, I’m going to mark this clip. Let’s talk about launching. I think launching can feel like such a huge deal because, if we think about launching, the actual process can be so complex, right? But I also think when you’re launching a new program and it’s your first group program, you have to give yourself so much fucking permission to be imperfect because the standard can feel very, very…
Naihomy & Cat (31:24.158)
For you, what has been the permission you’ve given yourself in this launch?
Naihomy Jerez (31:34.801)
That’s such a good question! I’m glad that you mentioned that the stakes can feel really high because I think there’s a lot of comparison that comes into play, or like trying to follow a specific strategy, or trying to do exactly the process that you’re taught. This is connecting it back to what I’ve done for myself to prepare for this moment and for a group. A lot of the work I’ve been doing is trusting myself and what I think I should do for the group or whatever decision it is, and taking action on that.
Naihomy & Cat (32:51.763)
Yeah.
Naihomy & Cat (33:01.842)
Yeah.
Naihomy Jerez (33:01.855)
With that said, when it comes to giving myself permission in this process, I’ve kind of put blinders on and trusted what I have the capacity for, what I am able to do and not do, how it’s just not going to look as organized or neat or cute or everything set up, and just be okay with that. I trust that everything’s going to work out. I’m still working really hard.
Naihomy & Cat (33:07.462)
Yeah, yeah.
Naihomy & Cat (33:30.162)
Yeah, and it’s okay! I think so many people—and it’s normal, right? It’s normal for us to put the pressure on ourselves to do things perfectly. But y’all, I just created a whole new process. It’s 100 Slice, all about launching. I can’t wait to show it to you guys, but I want to be clear here—
Naihomy Jerez (33:30.889)
Yeah. Yeah.
Naihomy Jerez (33:39.905)
Mm-hmm.
Naihomy Jerez (33:47.329)
You.
Naihomy & Cat (33:56.954)
It’s so important that when you are launching, right, it is more important to protect your energy than to do it perfectly. It is more important because launching is big. It’s a marketing campaign. It’s something you are putting into the world that you want to be proud of. I think Naihomy, you’re such a good example of like, “No, no, no, we’re not doing that this time.” You know, like—
Naihomy Jerez (34:07.563)
Mm-hmm.
Naihomy & Cat (34:07.852)
“That’ll be for a later one. We’ll focus on this next time. This time, we’re doing this.” There’s so much power in that! Honestly, that’s what I have done when building out my programs, when I launched Show Up Real, when I launched Show Up and Lead the first time. I was just like, you know what? This is going to have to work this time. Next time, I will know better. Next time, I’ll have more experience. But it really is one foot in front of the other. Like you said, trusting yourself to know what is for you now and what is for you later.
Naihomy Jerez (35:07.563)
Yeah, absolutely! I think that’s such a big deal because I was in this space for a while where it was like, I couldn’t even focus on my clients very well or connecting with my audience or any of this because I was just so worried about not being able to deliver on a specific process. And this is part of my coaching journey, just being able to trust myself and then communicate that to you too and be like, “I get that, but I’m not there yet, and I’m okay with not doing all of these different parts. I just want to practice this the way it is right now.” And then, yes, I’ll keep growing and evolving. I see now why you’re mentioning this and how I can prepare myself for the next launch to make it easier. Maybe I’ll write everything down, maybe I’ll keep everything in a doc so I’ll have everything five steps ahead next time. But right now, I’m at zero. To have this expectation that I’m going to be launching at level 75 just does me a lot of disservice.
Naihomy & Cat (36:24.284)
Yes! Yes, 100%. For sure. And I think you’re such a—this is such a great example, too. You’re such an example of a person who—look, I’m a business coach, y’all. It is my job to tell you what’s ahead. You know what I mean? It’s my job to be like, “Hey, you should be considering this,” or “You should maybe think about doing this,” or “You should maybe think about doing that.” But it is your job as the CEO to decide what is for you and what is not for you. What’s so important to me as the coach inside of my programs is that you’re not just doing what I tell you to do. My job is to show you the process. That’s my whole job. I want
you to be able to pick what’s for you and have your own back, right? Take what Cat says. Take what your peers have done or recommended, or whatever, right? Take all the knowledge, and then you, being a whole human who only you know your life, right? You know your boundaries and all of that. You get to decide that. That’s so important when building something new or launching a new program. I think you’re such a great example of that.
Naihomy Jerez (37:54.971)
Thank you! It’s taken so much practice and work because I was definitely the type of person to just like, “My gosh, I need to go do XYZ right now, immediately. It needs to look this way.” Something that I even told you right before we hopped on the podcast, because on Tuesday we were talking about the launch, and you said, “You should consider a bonus of some sort for the people who want to sign up early.” I was like, “Okay.” Because at that moment, the bonuses that were obvious to me felt overwhelming. I didn’t want to offer that because I didn’t think I could deliver that in the best way for whoever was coming into this bonus. But I just left it there. I don’t know; in the shower probably—because that’s when ideas come to me—I thought, “I know the perfect bonus that I’m actually excited about that’s going to serve the client.”
Naihomy & Cat (38:47.097)
You!
Naihomy & Cat (38:53.551)
Yeah.
Naihomy Jerez (38:56.635)
So much! This is going to be such an amazing perk to have this bonus. It’s going to feel good to me, too. That’s what I love about that. You mentioned that I might want to think about these things or consider this. These are the things I can do now to help me in my next launch. It’s like, “Okay, okay, okay.” I can just let it simmer—and things just come easier instead of banging my head against the wall, like, “I need to come up with this now.” It’s like, “Yes, bonus, here’s an idea!” I’m like, “That feels wonderful! Yes, I think it’s a great one!”
Cat (39:36.956)
Love it! Love it, love it, love it! Okay, so tell us where people can find you.
Naihomy Jerez (40:10.19)
Yes, so you can find me on Instagram @naihomyjerez. That is also my website, www.naihomyjerez.com. On my website, under “Work with Me,” there is a dropdown where you can sign up for the Palette Reset waitlist. The waitlist is currently open, and you can book a consultation call with me if you want to talk more about the program and see if this is the right fit for you. For those on the waitlist, they will get the opportunity to join and be part of the early bird bonus on October 21st. That’s when the doors will open for you guys for that week, and then after that, it will open to the general public.
Naihomy & Cat (40:54.27)
Woo!
Naihomy & Cat (40:58.564)
That early bird!
Naihomy & Cat (41:05.01)
When do you guys get started? When does the program start?
Naihomy Jerez (41:07.242)
Yes, the program gets started on November 20th, right in time for foodie season, where everybody’s in the supermarket buying food, making recipes, and feeding. It’s an amazing time! You’re feeding your whole family, and why not have a group of people and support to help you make fast decisions that will not only impact you but also support multi-generations?
Naihomy & Cat (41:16.432)
It’s really a great time.
Naihomy & Cat (41:22.771)
Yeah!
Naihomy Jerez (41:35.24)
Generational health for your family! It’s a great, amazing time to introduce new things because you’re already in community, and it is already centered around food.
Naihomy & Cat (41:47.922)
Yeah! You know, I think in the holidays, I bake a lot with my kids. I feel like this is a great time for me to be more intentional about what I’m feeding my kids.
Naihomy Jerez (41:55.502)
Mm-hmm.
Naihomy Jerez (42:03.925)
Yeah! During Christmas time, that’s when I introduced my family to a bunch of vegetables, and they all ate it, and they all loved it! I was like, “I’m not making rice pasta! What?”
Naihomy & Cat (42:12.574)
Okay. You know, I didn’t tell you, but I am considering joining. Can you please sell it to me in your marketing? I’m thinking about it. I’m like, “Is this it? Is this the one? Am I ready for this?” You know, I like it because it feels a little bit attainable. I love the work you do, and I’ve thought about working with you so much, but a lot of my hesitation has been, “Am I ready?” One thing about this program is that it feels like such a mix of education. I feel like even being in this program once and growing the education muscle alone is just very much worth it for all the obvious reasons. It feels like a mix of like, sure, we’re going to do the work, but also I want to retrain my palate and be a smart consumer when it comes to food, you know?
Naihomy Jerez (43:17.059)
Yes, there’s going to be so much education.
Naihomy & Cat (43:21.03)
Yeah, I’m so excited! Y’all, get on the waitlist right now. I’ll put her information below. Thank you for being on the show, Naihomy. Thank you for being my client. Thank you for trusting me. Thank you for just being such an example to everyone in the group.
Naihomy Jerez (43:37.336)
Absolutely. Thank you for having me once again and leading me this far. It’s been— I think we started working together in October 2021. So what’s that? Two, three, four—like three or four years? Yeah, it’s been crazy growth. Thank you for supporting me through all of it; I appreciate it.
Cat (44:00.712)
Three years! That’s crazy! Okay, I will see you tomorrow. Thank you for joining me.
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