Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

158. How to Start a Coaching Business | Money Expert and Business Coach Jannese Torres-Rodriguez

I was recently a guest on the incredible podcast Yo Quiero Dinero, hosted by Jannese Torres-Rodriguez! She is a award-winning Latina money expert, speaker, writer, business coach — and such an inspiration.

This episode is a replay of that episode, where you’ll hear all about:

  • How I got started in my coaching business
  • Coaching vs. consulting
  • Getting through the mind blocks that come up when asking for help
  • Falling into the comparison trap
  • How to ask for money without coming off like a sleazy car salesman 
  • Small, actionable steps on how to become a coach 
  • and so much more

Follow Jannese on Instagram: @yoquierodineropodcast and visit her website:

Mastermind Waitlist: Applications for my current mastermind have closed, but my second group program will launch later this year. Sign up here for the waitlist.

For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visit

Want more content? Make sure to watch Cat’s FREE training: How to Sell-Out Your Offer in Four Simple Steps. Sign Up Here to Get Your Free Training in Your Inbox.

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1:1 Coaching

Limited Spots for 1:1 Coaching.

- Investment $12,000 - 
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Once you submit, you'll be able to schedule a call with Cat via email.