Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

188. How to Build a Million-Dollar Brand with Jannese Torres of Yo Quiero Dinero

Today, I’m talking with Jannese Torres about how to build a million-dollar brand. She has built an incredible brand through Yo Quiero Dinero and has made such an imprint on the online Latina community. She’s an incredible example of a brand that represents Latinas and entrepreneurship — all while remaining authentic.

How does she conserve her energy? How has her brand brought in over a million dollars? These are the questions we answer on today’s episode of Latinas Booked Out.


Jannese Torres is an award-winning Latina Money Expert. She is on a mission to educate marginalized communities on topics like entrepreneurship, investing, and financial independence through her 3X award-winning personal finance podcast & platform, “Yo Quiero Dinero.” Her forthcoming book, Financially Lit, will be published by Grand Central Publishing in early 2024.


Next enrollment for Show Up & Lead Mastermind opens June 2023. Get on the waitlist here. Want more content? Watch Cat’s FREE training: How to Get Fully Booked in Six Months.

For more on Cat Del Carmen, follow her on Instagram @CatDelCarmen and visit

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