Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



Google podcasts

Listen On


Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

[ Re-Release ] Demand Generating Beliefs

Today I’m sharing one of my most popular episodes, all about creating demand. To be able to create content that sells, you have to have a belief that people want what you are selling now. You don’t need to grow your audience, you need to grow you sales muscle. Listen to learn how to shake up your social media to increase engagement with your content.

The Cringe Challenge starts March 11th. Join us for 10 days of breaking all the content rules. Sign up for free at 

Show Up Real is opening its doors March 11th, get on the waitlist for Show Up Real. Show Up Real is a 12-month content marketing group program designed to help you up-level or jumpstart your content as a coach or service provider.

For more on Cat Del Carmen, follow her on Instagram @CatDelCarmen and visit


[00:00:00] What’s up, everyone? Before we dive into today’s episode, I’ve got two reminders for you. Show Up Real, my signature group coaching program designed to help you build a profitable online community while honing your skills to create authentic content that converts, is opening for enrollment this Monday. To celebrate the second launch of Show Up Real, we’re kicking off with a 10-day challenge I like to call the Cringe Challenge.

Now, let me explain. The Cringe Challenge is all about embracing imperfection in your marketing. For 10 days straight, I challenge you to post 20 pieces of content and fully embrace that cringy feeling. It’s about showing up authentically, pushing past perfectionism, and building self-trust in your marketing efforts. So, if you’re ready to embrace the cringe and Show Up Real, make sure to sign up. We’re starting on Monday. Alright, let’s dive into the episode!

Hey there! Welcome back to the Latinas Booked Out Podcast. I hope you’re doing fantastic. I’m getting super pumped for the Cringe Challenge. Seriously, if you haven’t signed up yet, what are you waiting for? This is going to be a blast! Sure, it might get a little cringy at times, but hey, that’s where the growth happens, right? So, join us. Trust me, it’s going to be fun and light-hearted, but also incredibly valuable for your business.

I’ve been writing all the emails for this challenge, and let me tell you, I’ve been having a blast. It’s been so refreshing to let loose and get creative with my content. In fact, putting together the Cringe Challenge has felt like creating a safe space for myself to experiment and have fun with my marketing. And I want that same energy for you too!

In case you missed it, Show Up Real is also opening for enrollment on March 11th. This is your chance to join a supportive community where you can learn, grow, and thrive as an online business owner. Seriously, the transformations I’ve seen in my clients inside Show Up Real have been amazing. They’re gaining confidence, getting creative with their content, and seeing real results in their businesses. So, if you’re ready to take your online presence to the next level, make sure to check out the details on my website.

Alright, let’s jump into today’s episode. I’m resharing a podcast episode I created all about demand. Now, the episode’s called “How to Create Demand,” but I want to give you some context on what I mean by that. I recently had a discussion with one of my clients who was really focused on growing her audience. She believed that growing her audience was the key to making more money in her business.

Now, don’t get me wrong, growing your audience is important, but here’s the thing: you already have people in your audience who want to buy from you. They’re eager for your offer, they’re craving the transformation you can provide, and they’re just waiting for you to invite them to work with you. That’s what creating demand is all about—making an effort to connect with your audience, build trust, and show them the value you can offer.

So, in today’s episode, I want to dive deeper into the mindset shift you need to make to start creating demand in your business. It all starts with believing that you are in demand—that there are people out there who are eager to work with you. And trust me, they’re already there, waiting for you to step up and serve them.

I want you to imagine this scenario: picture yourself with a line of clients waiting outside your business. They’re excited, they’re talking about the value you’ve provided, and they’re eager to work with you. What does that feel like? What emotions come up for you? Maybe it’s excitement, maybe it’s empowerment, maybe it’s a sense of responsibility. Whatever it is, I want you to tap into that feeling and let it guide you in your business.

Creating demand is all about generating that emotion—the feeling of being in demand—and then taking action from that place. It’s about showing up authentically, serving your audience, and inviting them to take the next step with you. And when you do that, you’ll start to see amazing results in your business.

So, how do you cultivate that mindset of being in demand? It starts with practicing belief. You have to believe that people are there, waiting for you. And the truth is, they are! Clients come from everywhere, and you never know who’s watching or who’s ready to work with you. So, instead of fixating on all the reasons why people might not be there, focus on the fact that they are.

And here’s the thing: it’s not your job to figure out how they got there. Your job is to believe that they’re there and to show up for them. That’s where the magic happens. When you shift your mindset and start believing in your own value, amazing things start to happen in your business.

So, here’s my challenge for you: practice believing that you are in demand. Visualize that line of clients waiting for you, feel that emotion, and let it guide you in your business. Take action from that place of empowerment, and watch as your business starts to thrive.

Remember, you are in demand. People want to work with you. So, show up authentically, serve your audience, and watch as your business grows beyond your wildest dreams. You’ve got this!

Alright, that’s it for today’s episode. I hope you found it helpful. If you’re interested in taking your business to the next level and learning how to sell authentically, market with love, and create massive demand for your offers, I invite you to join my mastermind, Show Up and Lead. We’re opening doors for one week only, so don’t miss out. Check the link in the show notes or on my website to learn more and sign up.

Alright, that’s all for now. Have an amazing day, and I’ll catch you in the next episode. Bye for now!

Leave a Reply

Your email address will not be published. Required fields are marked *

1:1 Coaching

Limited Spots for 1:1 Coaching.

- Investment $12,000 - 
Payment Plans Available

Once you submit, you'll be able to schedule a call with Cat via email.