Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

255. Using Movement Words to Grow Online

Today, Cat is sharing why choosing movement word help your community build trust with you faster and grows your online movement quicker.

Tune in as she shares her process to growing your community and how to choose your own movement words to build your personal brand.

Doors are open to Show Up Real now. If you want to grow your audience and revenue, click here to join.

Follow @CatDelCarmen and @showuprealpodcast on Instagram and visit for more.


Show Up Real is officially open for enrollment, and there are two very special bonuses I want you to know about. If you decide to join Show Up Real within the next 48 hours before June 6th at 7 p.m. Pacific Standard Time, you will have exclusive access to a training I’m putting on specifically for the people who join this month. I’m calling this training “Money Making Metrics.” During this 90-minute group workshop, you will learn how to understand social media metrics, identify which metrics to focus on, and create your own plan to increase your visibility. No more being in your head about metrics. It’s time to focus on what’s important for your business.

The second bonus is going to go to the first five people who join within the first 48 hours. If you are one of the first people to act fast and join Show Up Real, you will get a physical copy of my content book that I call “200K Content.” 200K Content is a 150-plus page collection of my content from my first $200K revenue year, the same year that I sold one single offer of one-on-one coaching. Inside this book, I describe my marketing strategy and you get to see and read how I implemented it, including all of the imperfections along the way. I’m going to be printing five copies of these and sending them out to the first five people who join.

Now, let me remind you, Show Up Real is a content marketing program that is designed to help you grow your revenue and your online community using content. Inside this 12-month program, you are going to solve your biggest content problems and improve your sales and grow your community at the same time. Inside this 12-month program, you are going to receive weekly mindset and marketing group coaching every single week. You’ll have an entire curriculum and updated curriculum that’s coming out June 12th. There’s a community communication hub where you get to network with fellow entrepreneurs, coaches, and service-based businesses. We have monthly content batching sessions where you are going to plan your content ahead of time every single month. One of my favorite features is you will receive on-demand content reviews. If you want to get feedback on your copy, your audio or video content on how to make it more engaging, converting, and authentic, you can submit that inside this program. We also do social media audits, and you have access to a private podcast so you can listen to the group coaching replays on the go.

This program is for coaches, creatives, and service-based businesses who want to grow their online presence by showing up authentically and engaging with content that is going to increase their business results. Whether you are brand new to content in the online world, or if you’ve been doing it for a while and you know that you need help, come join us inside Show Up Real. It is the marketing program for people who want to show up authentically, learn how to sell authentically, and grow their business while growing their community. Doors are open right now and the 48-hour bonuses will end this Thursday, June 8th at 7 p.m. Click here to join Show Up Real. I cannot wait to see you inside. Let’s get on with the show.

My name is Catalina Del Carmen and I am a wife, mother of two, daughter of immigrants, and rule-breaking business coach for women of color coaches, creatives, and service professionals. I spent years trying to figure out the online business game, creating fashion blogs, YouTube channels, Instagram pages, email lists. It’s all of the things with little or nothing to show for it. Now I run a growing multiple six-figure coaching business, keeping things radically simple so I could spend more time with my babies than my business. Inside my programs Show Up Real and Show Up and Lead Mastermind, I teach my clients how to build an online community using authentic revenue-generating content. Content that doesn’t require them to be everywhere, whether it’s your first four figures in business or six figures in my mastermind. Less is more when you are committed to growing your impact and revenue at the same time. In this show, I tell the whole mother-effing truth about what it takes to build and scale an online business. I don’t gatekeep. I don’t tell you half the truth. I keep it real and I will challenge you to do it as well. Welcome to Show Up Real Podcast.

What is up y’all? I hope you are having such a good start to your week. Y’all, so much is happening inside Show Up Real. And with this launch, I am pumped. I’m really excited. I’m in a place where I am getting so much value out of my brain and on paper into the world. The amount of projects that I am working on right now is a little bit insane, but I am excited to deliver it. I’m excited to get all of this wisdom, knowledge, and expertise out of my brain. And it’s into curriculum that I’m very, very proud of.

So, we have a new curriculum in Show Up Real that’s coming out June 12th, and I’m just so pumped about it. I want to share some of those concepts with you today. One of them at least today. So you have a really good idea of what to expect inside Show Up Real, and also just teaching you for those of you who aren’t going to join Show Up Real, I want to teach you the simplest way to think about growing an audience in 2024.

So let’s get into the episode. I want to go over my process for growing an online community that feels like you. Like a movement that feels like your dream community. That’s one thing I did in the beginning of my business very early on. I was very, very clear about what I wanted to build and who I was building it for. And I think that a lot of people just talk about business in their content and they just talk about what they’re doing and what they’re interested in and it could be very random, but there is strategy to building a movement. There is strategy to building something that you are proud of, building something that you see the need for in this world and not just doing things from a place of, “I want to make money,” right? There is so much that can happen when you put your energy into really being of service and helping people and creating a movement online through your content.

So there are five different steps to building your online community. I’m going to share them with you right now. But what I specifically want to share with you today is I want to talk about your movement words. Movement words are something that I implemented in Show Up Real. And with the new curriculum that’s coming out June 12th, I’ve really doubled down on it. And I’ve really decided that movement words are the way that you are going to build a movement. And I didn’t just like make it up. I really analyzed what did I do well, what do my best clients do well, and I took that learning and put it in the program. So we’re going to be talking about movement words in just a second.

But before we get into that, I want to give you my five-step process. If you are starting from scratch, if you are brand new to creating content on platforms, on social media platforms, on long-form platforms, I want to give you this process. Very simply, you can take this process and take action right now and go build a community for yourself. So these are the five steps:

Number one, you are going to choose a platform. You’re going to choose the platform that is the most familiar to you and the platform you already know. I don’t want you to go back and forth about this. It’s really that simple. Don’t try to be on platforms that you don’t even engage with in the first place. It’s only going to slow down your growth. So number one, you’re going to choose the platform.

Number two, you’re going to choose your movement words. Your movement words are the pillars to what is going to be your personal brand online. A lot of people just think about their business and just think what they want to share with their business. But I think the biggest difference when you are building a community versus just creating content for your business is when you are creating community, you want it to feel like a movement. You want it to feel like something that you are creating in the world. And people want to know about the movement maker, right? Like if you are the movement maker, if you are the person that is creating this movement, they don’t want to just know about the movement. They want to know about you. They want to know that you’re a whole ass human. They want to know about your personality and your traits and what you like. Movement words are a compilation of words that are going to help you be very intentional about how you show up online. We’ll talk more about that in just a minute, but that is number two. You’re going to choose your movement words.

Number three, you have to learn how to create content fast and often. This is very, very important that you focus on getting experience in creating content versus being very, very strategic. This is a problem I see among a lot of people. They want to get it right so badly that they aren’t showing up online. They’re not even learning how to stay consistent because they’re trying to get it too right. This is a mistake. You don’t want to do this. If you are brand new to content or if you haven’t been consistent for a long period of time, then you have to learn how to create content quickly and consistently. And you have to learn how to trust your first ideas and run with them. You can’t go back and forth and try to make things right. It’s going to slow you down. So that’s the third thing that you need to focus on.

Number four is you have to learn how to be social on social media. It is

not enough to just post content. You have to know how to engage with people. This is a very, very important part of content marketing. I talk a lot about this in my program. This is not just about posting and forgetting about it. You really have to build relationships with people. You have to be social on social media. You have to create and be a part of conversations. So that is number four.

And then number five is you have to give it time. You have to give it time. And this is why my program is 12 months because it does take time to build your movement, to build your community. You have to give it a solid year of consistency. And in my program, you learn how to stay consistent without the pressure and the hustle and doing the most. It is very, very important that you understand that you need time. Time is going to be your biggest asset when you are building a community.

Alright, so let’s get into movement words. Movement words are basically the words that represent your personal brand online. And I want to give you my movement words so you have a good idea of what that looks like. Movement words for me are very, very intentional. I know that these are the words that I can come back to when I am overthinking my content. When I don’t know what to create, I come back to these words and I know they represent me and my brand and I create content around them. So my movement words are Latina, Mama, Ambition, Simplicity, and the last one is a mix between authenticity and joy. When I create content, I make sure I’m hitting these points. It really helps me stay focused on what I want to share.

The last thing I want to share with you is that I’m doing a free training on June 6th, all about this topic and more. If you want to join, make sure to go to the link in the show notes and sign up. And don’t forget, the first five people who join Show Up Real in the next 48 hours will get my 200K Content book. Let’s build your movement together!

Thank you for listening, and I can’t wait to see you inside Show Up Real!

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