Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

257. What’s Inside Show Up Real

Today, I’m am sharing what is inside Show Up Real. I share our top philosophies, features, and who I created this program for.

Doors are open to Show Up Real now. If you want to grow your audience and revenue, click here to join.

Follow @CatDelCarmen and @showuprealpodcast on Instagram and visit for more.


Doors are officially open to Show Up Real. Show Up Real is my content and community-building program designed to help you create a movement online, not just create random content online. If you want to increase your sales and build an actual audience full of real humans, you can do it. You won’t create it by copying random trends and overusing Canva.

The truth is really great marketing is easier than perfect aesthetic, blah, blah, blah content. You don’t need all the bells and whistles to create a movement online and get eyeballs on your business. Doors are open right now to Show Up Real. If you’re serious about growing your online audience this year and serious about growing your business at the same time, I invite you to join.

Doors will close June 11th and you won’t get to join after that. So join right now using the URL in my show notes, or you can go to my Instagram, at Kat Del Carmen and use the link in my bio. And you can also go to my website, All right, y’all, I can’t wait to see you inside. And if you have any questions at all, feel free to DM me on Instagram.

All right, y’all, let’s get going with the episode.

My name is Catalina Del Carmen and I am a wife, mother of two, daughter of immigrants, and rule-breaking business coach for women of color coaches, creatives, and service professionals. I spent years trying to figure out the online business game, creating fashion blogs, YouTube channels, Instagram pages, email lists, all of the things with little or nothing to show for it.

Now I run a growing multiple six-figure coaching business, keeping things radically simple so I could spend more time with my babies than my business. Inside my programs, Show Up Real and Show Up and Lead Mastermind, I teach my clients how to build an online community using authentic revenue-generating content that doesn’t require them to be everywhere.

Whether it’s your first four figures in business or six figures in my mastermind, less is more when you are committed to growing your impact and revenue at the same time. In this show, I tell the whole mother effing truth about what it takes to build and scale an online business. I don’t gatekeep. I don’t tell you half the truth. I keep it real, and I will challenge you to do it as well. Welcome to Show Up Real Podcast.

Hello, hello, hello. Welcome to Show Up Real Podcast. Y’all, I know you know the doors are open to Show Up Real, but I want to invite you. I’m having a Q&A call on Monday, June 10th. Monday, June 10th, I am having a Q&A call for folks who are interested in joining Show Up Real. It’s happening at 3 PM Pacific Standard Time, and you’ll be able to ask any questions that you have.

You’ll be able to get an understanding of what’s inside the program. I’m going to go over the program with you, let you kind of see inside of the program. So you kind of know what to expect. That’s going to happen on that day. And I want you to be there if you are seriously considering Show Up Real, and you have more questions.

But if you’ve already made up your mind, join right now and get started. So you could spend the next couple of days digging into the content and you could start taking action intentionally in your content. Okay. All right. I wanted to take today’s episode to give you a full understanding of what is inside Show Up Real, number one, and also just give you an explanation of like why I created this program.

What is my vision for this program? How do I see it growing? And what do I, like, how do I see people using this program that I have created? Okay. So I want to take time to do that today. So I want to start by saying, Show Up Real is a content marketing program designed to help you build an online community and increase your revenue while you’re at it.

So my goal really was to create a program where I could teach people how to grow their community and make money online with content. Like with content and it really stems from my own experience, right? Like my whole business started because I started a podcast. I I’ve been doing content way before my business and it took me years and years and years of figuring out what kind of content I wanted to do, what I would get consistent with to really understand how to sell a podcast.

Online and how to market my services and make more money in my business with content. That took me a lot of time and I wanted to create a program where you could come in, you can refine your offer, you can really get clear on the messaging of your content and you’ll learn how to create content. You’ll learn how to simply like simplify your content strategy and really take action from a place of authenticity and from a place of being imperfect.

So much of why I have been able to build a community online and so much of why I’ve been able to grow my business is because I’ve given myself a wild amount of just compassion and grace in growing my business. And one thing I really did from the start of my business that I tried to continue as much as possible is I always kept it real with my audience. I really try not to pretend that I’m further along than I am. I try to be 100. And the reason I do this is because I just feel like there’s so many people in the online space who put on this very perfect facade and they are just drilling strategy in our faces and I, I love a lot of these people, right?

Like I’ve learned from a lot of these people, but when I started my business, like I started it because. There were people like, like some of these people, like Amy Porterfield and Jenna Kutcher, Marie Forleo, right? Like they were all kind of giving us all of this information and I wanted to create, I wanted to share this information, take action on this. Learn from it and then deliver it back to my audience, my people, my community. And I’ve really tried to stick with that. And when I started creating this program, I really had in mind that like, I want people to be able to come in here. Launch their offer really from scratch. So even if you’re brand new, you can come inside of this program and really refine your offer, make it marketable, and then go online and create content that actually sells your program while also connecting with more people and building your audience online.

Because the truth is, I just feel like. We are so lucky to live in 2024 where we could market our businesses for free on our phone, like on our phone that is in our hands all the time. Like we’re so lucky to be able to market that way and reach people in so many ways. So that’s kind of the why behind why I started my program.

But here’s a couple philosophies that you should know inside the program, like one thing I’m very committed to in my program is having a very, very, very simple content strategy, having a simple content strategy. And when I say simple content, content strategy, what I mean is when you are creating your content strategy inside Show Up Real, I’m going to challenge you to choose platforms that you’re already comfortable with, choose platforms that you already know well, that you already consume, and simplify your strategy, meaning not like as much as you’re going to choose platforms that work best for your business, you’re also going to decide what platforms are a hundred percent not going to work in your business.

Like, especially for the folks who are showing up on five different places and kind of doing this on YouTube and kind of doing this on a podcast and kind of doing this on Instagram. And then you send an email every once in a while. If you’re serious about growing your business and using content as a marketing strategy, you have to simplify. You have to be great at one form of content. And this is such a huge opportunity that I see so many people are not doing. They’re not committing to one platform and instead they’re giving their energy to so many platforms. And it shows, it shows in your marketing, it shows in your.

How can I say this nicely? It shows that you’re like, nobody could get a handle that you’re an expert at what you do because no platform is getting your best work. You’re kind of splitting up your best work within a whole bunch of different places. And if you really want to grow your business, you have to be known as the expert and you have to build a reputation on one platform as the person who knows how to do X, as the person who can help them with X.

But if you’re taking your time on a whole bunch of different platforms, it’s just, it’s just not going to work. Sucking out the energy and from a client point of view, they’re not seeing you like the expert because they’re not getting your best work. They’re, they’re just getting some crumbs. Now inside Show Up Real, you’re going to pick a simple marketing strategy.

You’re going to pick one to three platforms that you’re going to double down on and every other platform you’re going to a hundred percent let go of. From a mindset point of view, I will help you. The program will help you deal with the emotions of like letting go of certain platforms. But I’m telling you, like if you’re serious about making money, you have to let go of some platforms. If you are showing up everywhere, people need, like people need you on one platform to give your best work and really stand out if you want to grow your business. So. We keep things simple. That’s one piece of the strategy is like you’re going to keep a very simple strategy. You’re going to let go of the noise and you’re going to double down on really delivering value in a bigger way on the whatever platforms you teach so we simplify.

That’s one thing we do inside Show Up Real in like one of the first things you’ll do

is really pick a simplified strategy. Then you’re going to get super clear on your messaging. And here’s the thing with messaging. I think people overthink messaging. Messaging is simple. Messaging is simple. We all make it very complicated, but messaging is simple.

You just need to know what your ideal client wants to hear from you and how you can help them. So we’re going to get super clear on your messaging, but most importantly, we’re going to get very clear on who you are in your content. Now, this is where the real fun is in my eyes, because my job is to help you show up in your content in a very real way.

And when I say real way, I’m saying, I’m, I want to help you show up in your content. In a way that is like who you are at home. Like when you’re talking to your friends, that is what I want to see in your content because that’s the person I want selling to your ideal client. They need to see who you really are. And my job inside this program is to help you like really show up, really show up. And really show the magic that you have to bring. So messaging and really helping you show up as yourself, helping you be comfortable on camera, on the mic, whatever it is, that’s going to be one of my top priorities inside Show Up Real.

And then the third priority is really creating a content strategy that is not so much a strategy, but really a blueprint that you can use and repeat so that you get the most out of your time on that platform. So you’re going to learn a blueprint that you’re going to be able to replicate over and over and over again in a very simple way and that is really going to create more sales in your business and really help you build a community online.

All right. So those are my three priorities inside Show Up Real. I’m so excited. This is going to be amazing. I want you inside of it. So I want to invite you one more time. If you’re serious about growing your online community and growing your revenue at the same time, I want you inside the program. Use the link in the show notes or go to

Okay. All right. Let’s talk about today’s episode. So today I want to talk about the difference between trying to sell something online and really being the person who makes an impact in your industry, who makes an impact on a specific platform. So this, like, it sounds similar, right? Like when you really try to sell something online or when you really want to make an impact.

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