Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

258. The Difference between Audience Building Content and Revenue Generating Content

In this episode, you’ll hear the difference between audience building content and revenue generating content. Learn the type of content you need to create to achieve your specific goal.

Doors are open to Show Up Real now. If you want to grow your audience and revenue, click here to join.

Follow @CatDelCarmen and @showuprealpodcast on Instagram and visit for more.


Show Up Real is officially open for enrollment. Now let me remind you, Show Up Real is a content marketing program that is designed to help you grow your revenue and your online community using content. Inside this 12-month program, you are going to solve your biggest content problems and improve your sales and grow your community at the same time. Inside this 12-month program, you are going to receive weekly mindset and marketing group coaching every single week. You’ll have an entire curriculum and updated curriculum that’s coming out June 12th. There’s a community communication hub where you get to network with fellow entrepreneurs, coaches, and service-based businesses. We have monthly content batching sessions where you are going to plan your content ahead of time every single month. And one of my favorite features is you will receive on-demand content reviews. If you want to get feedback on your copy, your audio, or video content on how to make it more engaging, converting, and authentic, you can submit that.

Inside this program, we also do social media audits, and you have access to a private podcast so you can listen to the group coaching replays on the go. This program is for coaches, creatives, and service-based businesses who want to grow their online presence by showing up authentically and engaging with content that is going to increase their business results. Whether you are brand new to content in the online world, or if you’ve been doing it for a while and you know that you need help, come join us inside Show Up Real. It is the marketing program for people who want to show up authentically, learn how to sell authentically, and grow their business while growing their community. Doors are open right now. I cannot wait to see you inside. If you have any questions at all, feel free to reach out to me on Instagram at Kat Del Carmen in my DMs. I can’t wait to see you inside. Let’s get on with the show.

My name is Catalina Del Carmen, and I am a wife, mother of two, daughter of immigrants, and rule-breaking business coach for women of color coaches, creatives, and service professionals. I spent years trying to figure out the online business game, creating fashion blogs, YouTube channels, Instagram pages, email lists. It’s all of the things with little or nothing to show for it. Now I run a growing multiple six-figure coaching business, keeping things radically simple so I could spend more time with my babies than my business. Inside my programs, Show Up Real and Show Up and Lead Massively, I teach my clients how to build an online community using authentic revenue-generating content that doesn’t require them to be everywhere, whether it’s your first four figures in business or six figures in my mastermind. Less is more when you are committed to growing your impact everywhere and revenue at the same time. In this show, I tell the whole mother-effing truth about what it takes to build and scale an online business. I don’t gatekeep. I don’t tell you half the truth. I keep it real and I will challenge you to do it as well. Welcome to Show Up Real podcast.

Today I’m gonna be answering some questions about Show Up Real, and I’m gonna get ready. While I do that, I’m gonna do my makeup and talk to you guys. So first things first, let’s talk about the difference between audience-building content and revenue-generating content. Okay, so here’s the thing. Inside Show Up Real, we have everything split up. So for those of you who are not brand new to coaching or brand new to starting a business and you want to build a community online, we will teach you how to build a movement, how to really become known for the movement that you’re building. When I started creating content, I kind of just posted a whole bunch of random things, not with any strategy at all. But when I decided to start my podcast, I really decided to start a movement. And I really decided to create like actually follow. At that time when I started my podcast, I didn’t even know what I was building. I didn’t know I was going to be a coach. I just knew that there was a community of people that I wanted to serve and I wanted to serve them.

So what I did was I started serving them. I created a podcast and I made it my mission to get the word out about my podcast. I made it my mission to really find the people who I was creating the podcast for. And I made it my mission to really talk about, at that time, because I didn’t really have a niche or anything like that, I really just focused on, let me talk about what I wanted to talk about. And at that time it was about fear. I wanted to talk about fear. I wanted to talk about how people need to understand that following their fear is normal. And the name of my podcast at that time was Follow That Fear. Now, at this time, I had no business. I was creating content, but it was very like, here’s what I’m doing with my family and here’s what I’m doing with this, and there wasn’t much going on. But when I started my podcast, I made it my mission to be like, okay. My podcast is a place where I’m going to teach Latinas and women of color about fear. And basically, I treated my podcast like this diary. And I remember what I would do is I would learn a strategy, I would take action on it, and then I would go to my podcast and deliver what I’ve learned from my podcast or from the learning. So what happened was my podcast became this diary of building a business and I made it my mission to learn how to market. I made it my mission to really intentionally grow my podcast. And what that looked like is me building community online, me actually starting, at that time, a brand new account. And I remember, this is not what I teach inside Show Up Real, but I remember at that time, every single person that followed my podcast account when I first was getting started, I used to send them an audio message. Every single person that followed me, I used to send them an audio message. Audio message. That means I was doing it per person. And I would say, welcome to the show up real, or at that time it was Follow That Fear. Welcome to the Follow That Fear podcast community. In this page, you’ll learn about this. I talk about this and we have podcast episodes come out every Tuesday. If you ever have any ideas or want me to talk about anything on the podcast, feel free to join. I used to send that to everybody.

And here’s why. Because I was in programs that were teaching you to like, kind of like be fake friendly and just like find people like all their stuff, comment some fake little comments, and then hope that they would follow you. That was kind of the strategy, but I really didn’t like that. And I wanted to really create a business that was an integrity with me and who I am and what I wanted to build. So at that time, I really just was focused on like, let me get good at marketing. Let me spread the word about my podcast and let me just make sure that I’m doing my job to market my podcast, which was filled with so much value. And what happened was I was so focused on getting my message out to my people that it grew quickly. I created 10k downloads, I think, within, I want to say it was, you know, I say now that it happened quickly, but it didn’t feel quick at that time. I think it was like seven months that I got 10k downloads, but I was so committed to learning how to market my podcast. Nothing else was on my mind. I didn’t have a coaching business at that time. I didn’t have offers. I just wanted people to listen to my podcast because I knew that the right people would get value from it.

This story that I’m telling you about my podcast was one of the reasons I really started Show Up Real because what I did prior to having my business was building a community online of strangers. Now that I have a multiple six-figure business, multiple six-figures on a regular basis, like every year now, I look back and I think, wow, my business did not build because of my network. I built my business on the community that I created. I created a community and I remember at that time I wanted a business, but I didn’t know what my business would be. And I remember telling myself, I need to continue doing my makeup. I remember telling myself at that time that I don’t need to know what my business will be, but I do want to build a community because there is going to be a business at some point and I want to have people to sell it to.

Learning how to build a small audience is such an important part of building your, or creating revenue through content. You gotta get the basics down to build an audience. And the way we think about it inside Show Up Real is I don’t want you to just build an audience, I really want you to consider them. Building a movement around what you believe because whatever business you have, one thing is for sure is that you started because you actually cared about something. You started your business because there’s a community that you actually want to serve.

So number one is if you are starting from scratch, Show Up Real will help you create, identify your movement, figure out what your movement is, figure out what platforms to start on, literally teach you how to be social on social media without being super cringy and fake. And you’ll learn how to collab with people as well inside Show Up Real.

Show Up Real is like the foundation of building your movement. That is so much like, there’s two things. There’s two things, three things we talk about inside Show Up Real. Show Up Real is now this program that number one, you learn how to build a community and a movement online.

Number two, you learn how to really create what we call revenue-generating content. And this is the reason I started this, the program because I, for years, I was creating content with no revenue in mind, but revenue-generating content is all about learning how to speak to your people in a way that really resonates with them and helps them and provides them value and creates this beautiful relationship between the two. It’s not just about posting content that goes viral or posting content that gets you a lot of likes. It’s about really understanding who your person is and building a connection with them. So Show Up Real is for those people who are really wanting to build that community and movement and really create revenue-generating content.

If you are more advanced and you already have that audience, the next step is really learning how to build what we call an offer ecosystem, which is learning how to have multiple offers that support your people in different ways. And that’s something that we go into detail inside Show Up Real as well. So if you are interested in joining Show Up Real, we are open right now. Enrollment is open. Click here to learn more and I would love to have you inside. If you have any questions, feel free to reach out to me on Instagram @CatDelCarmen.

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