Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

259. Inside Show Up Real: Client Panel

I am joined by 3 Show Up Real clients in this episode! They talk about their experience inside the program, share how they think about content, and how that has evolved.

Hear why these 3 clients joined Show Up Real and the successes they have had in their lives and businesses because of the program.

Connect with Brenda @xobrendamiranda on Instagram.

Connect with Yanet @yanetbcoaching on Instagram and listen to her podcast, With Clarity & Purpose.

Connect with Karla @earthykrave on Instagram and

Doors are open to Show Up Real now. If you want to grow your audience and revenue, click here to join.

Follow @CatDelCarmen and @showuprealpodcast on Instagram and visit for more.


Cat: Show Up Real is officially open for enrollment! Show up real is a content marketing program designed to help you grow your revenue and your online community using content. In this 12-month program, you’ll solve your biggest content problems and improve your sales while growing your community. You’ll receive weekly mindset and marketing group coaching, a full and updated curriculum launching June 12th, and access to a community communication hub for networking with fellow entrepreneurs, coaches, and service-based businesses.

Cat: We also have monthly content batching sessions to plan your content ahead of time. One of my favorite features is the on-demand content reviews—if you want feedback on your copy, audio, or video content to make it more engaging, converting, and authentic, you can submit that inside this program. We also provide social media audits and access to a private podcast so you can listen to group coaching replays on the go.

Cat: This program is for coaches, creatives, and service-based businesses who want to grow their online presence by showing up authentically and engaging with content that increases their business results. Whether you are brand new to content in the online world or have been doing it for a while and know you need help, come join us inside Show Up Real. It’s the marketing program for people who want to show up authentically, learn how to sell authentically, and grow their business while growing their community. Doors are open right now! I cannot wait to see you inside. If you have any questions at all, feel free to reach out to me on Instagram @CatDelCarmen in my DMs. Can’t wait to see you inside. Let’s get on with the show.

Cat: My name is Catalina Del Carmen, and I am a wife, mother of two, daughter of immigrants, and a rule-breaking business coach for women of color coaches, creatives, and service professionals. I spent years trying to figure out the online business game, creating fashion blogs, YouTube channels, Instagram pages, email lists, all of the things with little or nothing to show for it. Now, I run a growing multiple six-figure coaching business, keeping things radically simple so I can spend more time with my babies than my business. Inside my programs, Show Up Real and show up and lead mastermind, I teach my clients how to build an online community using authentic revenue-generating content that doesn’t require them to be everywhere. Whether it’s your first four figures in business or six figures in my mastermind, less is more when you are committed to growing your impact and revenue at the same time.

Cat: In this show, I tell the whole mother effing truth about what it takes to build and scale an online business. I don’t gatekeep, I don’t tell you half the truth. I keep it real, and I will challenge you to do it as well. Welcome to Show Up Real podcast.

Cat: Hello. Hello y’all. I am so excited. I have three of my clients from Show Up Real. They are individually so badass, and I love each of them in so many ways. So I do want each of you here to introduce yourself and let everybody know what you do, who you are, and who you help. Okay. So we’ll start with Brenda.

Brenda: Absolutely. Thank you so much, Cat, for having me on. I’m really excited. My name is Brenda Miranda. I am a therapist, an LCSW (licensed clinical social worker), and a coach for ADHD adults. I help ADHers actually get stuff done in life and career.

Cat: Yes. And I love your niche so much because anytime you post content, it’s speaking to me. So, Yanet, how about you?

Yanet: Well, thank you so much again for having us here. My name is Janet Borrego. I’m a self-mastery coach, speaker, and podcast host. I help high-achieving women gain the clarity, confidence, and courage so they can stop holding themselves back and go after what they want unapologetically.

Cat: Yes. What’s your podcast name?

Yanet: With clarity and purpose, but it will be rebranded soon in July. The name is a surprise.

Cat: No worries. I mean, I just rebranded, so I get it.

Karla: Hi, thanks for having me here. I’m so excited. I am Karla Sanchez, and I’m @EarthyCrave on Instagram and Facebook. I’m a health coach, a holistic health coach, and I help women embody their highest self through holistic wellness lifestyle. I help them improve their nutrition, and everything is rooted in preventative health.

Cat: Amazing. Thank you guys so much for being here. I am so, so excited. I wanted you guys here because each of you have really engaged in the program and taken advantage of the coaching, going to the coaching calls, and actually doing the work. I wanted to get your perspective on how your mindset around content has evolved. Look, it always keeps evolving, right? Like, if we have businesses, we’re only going to learn how to market more and better on a regular basis. I’m doing this; everybody is doing this in their own way. But I feel like I’ve seen each of you really go on your own journeys, play and toy with different ideas, and participate in different challenges.

Cat: First, I want to talk about Cringe Challenge. We haven’t done Cringe Challenge for a little bit, but we’re actually starting June 12th. So, right after the launch closes, it’s going to be 100% inside Show Up Real, which I am so excited about. I want you to talk about your experience with Cringe Challenge. How has that helped you?

Yanet: I can start. When creating content and marketing, I used to be very outcome-focused. This is something that I’m still working on. But Cringe Challenge kind of forced me, in a good way, to focus more on the journey of adding value versus the outcome of getting likes, followers, and calls. You emphasize so well that our only job is to serve. When we talk about serving, it’s always from the heart. It’s not to get likes; it’s to add value, which is why most of us chose entrepreneurship and to be coaches. We are passionate about adding value. Sometimes, in the journey of owning a business, you disconnect from that purpose because there’s so much pressure to get clients and reach certain revenue goals. But when you disconnect from your heart, you become the number one obstacle to getting the outcome. Going back to that heart-centered place and creating from a place of service has been a game changer for me.

Karla: For me, I love all the challenges. Cringe Challenge was about showing up imperfectly, as you always tell us. It forced me not to overthink and get in my way. I had to post every single day, and it inspired me to show up in ways I didn’t think were possible. Being a stay-at-home mom with my 20-month-old daughter, it’s hard to create content. I don’t want to be on my phone all the time when she’s with me. But the challenge showed me I could create content around her, and it was transformational. Looking back at my profile, I can see the difference.

Cat: I use Cringe Challenge for myself, especially when launching something new. There’s always a chance I’ll get in my head, focusing on what the right messaging is. The Cringe Challenge helps me get it out of my body, giving me more freedom to do it again. It becomes a fun game of getting it out of my brain. Once it’s out, the creative juices can flow. It’s the quickest action to get out of my head. When I put out content, it engages me to create more. Do you guys experience that too? When you’re in your head, you put out content, and it encourages you to create even more?

Brenda: Yeah, absolutely. So you just took the words out of my mouth. Sorry. Yeah. Um, I was just going to say that it really has helped me to get out of my head into action, and it has definitely been about getting rid of perfection, right? And being able to focus on service. It’s that law of momentum, so once you create a few posts, it just encourages you to create even more.

Brenda: And then also, it is a challenge. I know that my brain operates better when there’s a reward at the end, when I have, I’m doing it with people, and so also in the community, in the group, you see how other people are posting and they’re posting their wins. And so then you’re like, Oh, okay. Like I also want to catch up and you also get ideas from other people. So I think it’s, that’s really great too. Just the community aspect of it. And also, it’s just, it’s engaging. It’s fun. But it’s also cringy and I think you just normalize that feeling of like, this is really uncomfortable. I don’t know what to post. And you’re not the only one in that situation. There are other people in the community that are going through something similar. So I think that’s really powerful as well.

Cat: Yeah, I have a question for you, Brenda, because I think it was February where we did like a 30 days of reels and it wasn’t cringe challenge, but it was, it wasn’t even 30 days. It was like 28 because it was February or something. But, um, we did a reels challenge and, um, a lot of people participated, which I’m thinking about making that a formal challenge too, because so many people had fun with that. But I’m curious for you. Tell me if this is wrong or right, because I want to say that you didn’t create, is it true that you didn’t create a reel before that challenge? Or, or maybe a couple?

Brenda: Yeah, it’s true. No, I didn’t. That was like my first time ever creating a reel. I did the minimum, but I did like 22.

Cat: That’s a little insane. And I just want to leave room for that. Like you didn’t literally make an Instagram reel before that. And in, uh, in 20 something days, you did 21 reels, which was very insane to me. Like that’s a big jump from a courage standpoint, from a, a, like you had to create some kind of freedom in your brain to be able to like actually put these out, um, what happened? Tell me a little. I mean, even if you don’t have a perfect recipe, I’m just curious what happened in your mind.

Brenda: Well, it was really interesting because part of the reason why I became enrolled in the program is because I want to be more visible. I think about the bigger picture and I think about like where I want to be and creating reels is definitely a goal of mine. I just spent for procrastinating and there’s been a lot of fear about being visible. And so for me, showing up in a video has been very vulnerable. And so when the challenge came, I’m like, okay, well, this is already something I’ve been wanting to do. And I love how you just give us permission to really show up imperfectly and kind of throw out the strategy and just be like, do whatever is most simple and easier for you. The point is that we want to be able to build those muscles so that you can get to that great content that you really, they really do want to create. And so I really came from that perspective where I’m like, okay, well, this is really something that I want to do. And so I’m going to challenge myself, of course, with all your support. And so I did, and I just got creative in how I did that. Uh, there’s a little, I just went through my camera roll. And I was like, okay, let’s, you know, pass past videos. How can I turn this into content? Right. And everywhere I go, I was just creating little clips here and there. And so I was able to pull it to, to pull it off and get it together.

Cat: Amazing. I was so, so impressed. I mean, there was a lot of people who participated in that challenge, I think. Um, did, I don’t know if, if Ynet and Carla did as well. Uh, I know Ynet, I did. Yes. Did you participate in that one?

Karla: Yeah. Yeah. Yeah. Um, so that was a fun challenge. I want to, okay, let me shift gears real quick. I want to talk about, um, Carla, you are a stay at home mom. You, uh, I love that your husband’s also an entrepreneur. So you guys are like an entrepreneur family and you are, it’s just the energy of creating, right? I imagine, but you’re also a stay at home mom full time. You have a 20 month old, you said, um, and that can be so hard to create content. Like I remember that phase very well in my journey and growing my business. Because when I started, not when I, yeah, I guess when I started my podcast, um, my PJ, my firstborn was four months, which is crazy, or like six months or something like that. And then I really was practicing marketing and showing up, but it was, it got very hard. So I, I had a job, right, that I was going to, and it allowed me to have time to post because I would post on my lunch break, or I would post on my whatever, but then when COVID happened and everything kind of switched up, I ended up, um, my husband was there with me, but what happened is, Kind of some months later, I decided to leave my job. Um, well, we decided that we, I would leave my job, take care of my son, but that was also the time when I was really trying to grow my business. And I will say like, that was some of the hardest times for me to create. Because there’s so many things. There’s the creating of the content. And then just what you said earlier, you don’t want to be on your phone all day. You want to enjoy your kid. Like you, you want to like enjoy your life with your little one, but you also have this like desire to grow your business and your desire to, you know, do what you want to do. So I know, I know how it could be. I’m curious. One, how have you navigated being able to show up? Obviously, like, you know, and I’m, I mean, when I say show up, like there are times where it’s going to be much easier and there are times when it’s going to be much harder, but for you, like, in the moments where you are showing up and you’re doing it imperfectly, like what has helped you? What kind of thoughts are you telling yourself that kind of motivated? So that this is exactly why I decided to join Show Up Real because I was in a hard spot. Like I was, it was one of the hardest things for me in navigating how to grow my business. And motherhood, because she’s my first, like, she’s my only right now. I love her, but I was just, I was struggling so bad. And that’s because I was trying to do it all. And I can’t, like, there’s no way. And I remember in the beginning, talking to you, Cat, and you were like sharing your experience about what you had to do to make it work, because what’s important to us, we’ll, we’ll figure it out. We, we will find a way. And for me, it was like, I wasn’t willing to do those little sacrifices. And it was hard. Like I am with her. Every single day I was with her initially every single day. And then after you spoke to me, I was like, okay, I’m going to listen to cat. She was able to get a nanny. She was able to like figure out, okay, this is how much I need to pay the nanny. Like I need to make this right. So like for me, we were, thank goodness for my husband. He’s so supportive. I remember in the beginning it was like T team tagging. It’s like, all right, I have a client, you come like take over, you know? So all the fun stuff in parenting.

Cat: But even, but even having those conversations, I think a lot of people aren’t even willing to have the conversation with their partner. If they have a partner about like, let’s tag team, like this is important to me. My business is important to me, like actually, sorry. And I know you’re going to continue, but like, I just want to even call out that it’s like, that feels normal to you now. But the reality is like, is a thing that you have to intentionally create to have a conversation with your partner and say, I need time to like do X, Y, Z and not all of its content, but absolutely.

Karla: Yeah. And he understands because he’s also an entrepreneur. He knows how important his job is. And like, he’s always been so supportive of what I do because he knows. It’s like we have that support like I have your back you have mine, right? And we have to have our own back too because it’s like I’m not gonna allow for him to think that it’s all all what he’s doing is important like what I’m doing is important to so you got to show up right like you got to come here and help me out but um, I So yeah, that was that was really difficult. But now it’s way better. Like, I actually have a nanny. And I have her three days out of the week. And she’s just like an amazing person, someone I can trust. And like, in the beginning, it was hard to find someone. And that’s kind of why I struggled in the beginning. Because I was like, I can’t find someone I can’t leave my daughter with this stranger, like, you know, all the things, right. And so I was like, Alright, I’m going to stick it out until I find someone that I really trust and that I can leave her with because that’s another thing, right. But in terms of showing up online, for me, it was, it was all about trying to figure out, like, what was I going to post about? Like, how do I show up? Because my daughter is the center of attention. And it’s like, sometimes I would, she would come up in videos, and it would make it fun. And she was, you know, in the beginning, I was like, I’m going to keep my business and my daughter separate. Like, I’m not going to show her online. And I feel like now it’s like, she’s me, like, we’re together all the time. So it’s like, she comes up in my videos and people see her. And it’s funny, like, I get to have fun with it. And I feel like that’s kind of helped me navigate because it took me a while to figure out my balance and like, How am I going to show up online, but it’s, it’s really been just experimenting and kind of like seeing what works and seeing what doesn’t work and what’s fun for me and like, not taking it seriously, but just doing it because like, I want to be visible and I want to be seen and I want to share the work that I do. And, you know, now I have the opportunity to do it because of what I’ve been able to build with my support team and with my husband. And so, yeah, it’s been a journey, but I’m grateful to be where I am today. But that that Show Up Real course like really helped me figure out my schedule and my rhythm and like to like push me and I remember there were so many, like little challenges that you would throw at us, Cat. And I’m like, I’m doing that. I’m doing that because I need something to follow. Like, I need something to follow. And I feel like with me, I can’t just say I’m going to do it. Like, I need to follow something and I feel like having you as like a role model, like doing this and you saying it works because you’ve done it like makes me feel like I can do it because I’ve been shown the way like you guys have paved the way for us and I’m like, okay, I’m going to follow along because if they’ve done it, I can do it too. You know? So that was huge for me.

Cat: Yeah. And I mean, it’s so hard because like, you know, sometimes it feels so far away from us, like seeing other people, you know, achieve something and you’re like, I don’t know, it’s really for me. Like, that’s so easy to say that, but like it really is like, that’s why we need to like pave the way for each other because that is what builds courage and other people is seeing you do it. Like, we don’t even know the ripple effect that we create, like in our own, like showing up and being courageous. Like, I can’t tell you the amount of people who have reached out to me on Instagram or whatever platform, like even email and they’re like, I’ve been watching you for years and you’ve helped me do X, Y, Z, and I don’t even know them. Like, I’m like, Oh my God, you’ve been here for five years. Like what? You know, like, and you never know who’s watching you. So I think we just have to remember that. Like, if anything, like you’re showing other people, like what’s possible, not only like what it looks like, but also like, what does it look like imperfectly? Like what does it look like with your kid at your hip? What does it look like, you know, like creating what it looks like creating 21 reels when you’ve never created an Instagram reel before? Like that is inspirational. So, um, I just, I love it. And I’m really proud of you guys for everything you guys have done in your content. And, um, I love you guys. Thanks for being here.

Brenda: Thank you, Cat. It’s been an honor and a pleasure to be a part of this and to be in community with such amazing, beautiful, courageous women. So, um, thank you.

Karla: Yeah. Thanks so much, Cat. Thanks for believing in us.

Cat: Thank you.

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