Show Up Real is a show dedicated to putting more cash in the hands of Women of Color.

Hosted by multiple six-figure business coach Catalina Del Carmen, she shares strategies that keep your business simple, your mindset focused, your bank account big, and your impact even bigger. Listen to the weekly episodes on Apple Podcasts, Spotify, or your favorite podcast app. 



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Meet the host

Catalina Del Carmen is a wife, mom, first-generation Guatemalteca, and multiple six-figure business coach. She keeps it real week after week, sharing the mindset, marketing, and sales strategies that keep your coaching business simple while still massively profitable and impactful.

260. Trying New Things

If you ever feel resistant or reluctant to try new things, this episode is for you.

I share some things for you to consider and the 4 steps you can take to make implementing change in your business easier.

Show Up & Lead Mastermind opens for enrollment in September. Get on the waitlist to get the most up to date info.

Follow @CatDelCarmen and @showuprealpodcast on Instagram and visit for more.


My name is Catalina Del Carmen, and I am a wife, mother of two, daughter of immigrants, and rule-breaking business coach for women of color, coaches, creatives, and service professionals. I spent years trying to figure out the online business game, creating fashion blogs, YouTube channels, Instagram pages, and email lists—basically, all of the things—with little or nothing to show for it. Now, I run a growing multiple six-figure coaching business, keeping things radically simple so I can spend more time with my babies than my business. Inside my programs, Show Up Real and Show Up and Lead Mastermind, I teach my clients how to build an online community using authentic, revenue-generating content. Content that doesn’t require them to be everywhere. Whether it’s your first four figures in business or six figures in my mastermind, less is more when you are committed to growing your impact and revenue at the same time.

In this show, I tell the whole mother-effing truth about what it takes to build and scale an online business. I don’t gatekeep, I don’t tell you half the truth. I keep it real and I will challenge you to do it as well. Welcome to the Show Up Real Podcast.

Oh, y’all. Welcome back to the Show Up Real Podcast. You guys, I am so excited to not be launching. Okay, I gotta be real with you. This last launch really took so much out of me. Not because of the launch itself—it was good, and I had a lot planned ahead of time—but where it felt difficult was I was trying to complete two big things at once. I was updating the curriculum for Show Up Real and doing the launch. The curriculum was supposed to be done way ahead of time, but I didn’t finish what I was supposed to do. So it went into the launch, and the entire launch, I felt very focused on the curriculum. It was a big learning lesson, y’all. I’ll just start there. It was a huge learning lesson for me.

This is the first…you guys, I just went straight into talking. I didn’t even say hi or nothing. I didn’t give you an update on anything. I just dived straight into the episode. But in all reality, I usually don’t burn out in my launches. I’m usually very grounded and just very much like in my launch. I have my highs and lows within a launch, but for the most part, I don’t burn out. I might go through little shame cycles or feeling like a failure or whatever, but typically burnout is not my thing. I try to manage that very well.

Typically, that’s not my thing, but this launch, because I had this huge project of finishing my curriculum for Show Up Real, I burnt out. I was tired, and it really wasn’t because of the launch. Honestly, I was very thankful that my pre-planned content stood alone in this launch because I really didn’t show up in stories that often. I did almost no IG Lives. There were a lot of pieces of this launch that just didn’t go as planned. But full transparency, my focus was on this curriculum and my clients—my current clients inside my program and inside my mastermind.

It’s been a long month, month and a half. Now that I’m on the other side of it, I’m actually still finishing the curriculum because once you start, it feels like you could just do it forever and just create, create, create for your clients. But I’m not doing that. I am refining, and the first couple of modules went out last week. The rest of the modules will come out this week.

So that’s been some of my biggest learning lately. Let me…I feel like I just went straight into the episode. How are you? I hope you’re doing well. Outside of all the craziness happening in my business, to be fully honest with you, I feel like I’ve been super present in a lot of moments in my life with my family. So as burnt out as I was, I don’t think I was taking from my family time. I mean, I was a little preoccupied during family time, but that’s pretty typical during a launch. I was preoccupied in the moments where nobody needs me. In those moments, I was doing my thing, but the minute my kids needed something or if I saw them on the couch and I wanted to cuddle with them, I just did it.

We did a lot. Just to give you an idea of what kind of things we did during this launch: One, I flew last minute to the Bay Area to see my nephew graduate. We also did a ton of outings together. We had a lot of fun together, and that quality time is what fuels me. I feel very grateful for my family life right now. Let’s get into the episode. I feel like I am fully babbling on this episode.

Today’s episode is all about trying new things, taking on new big projects, and just taking on new in your business, whether it’s a project or a new strategy. All of it can be very overwhelming, especially if you have established some business and have been doing it the same way. If that is you, this episode is for you. You might have heard my phone—I mistakenly turned it on—but this episode is for you if you are resistant or reluctant to try new things. Let’s get started.

I’m currently in a season where I have a lot of newness happening. New launches, new launch strategies, new curriculums, new team, new contractors, new podcast name. There is a lot of new, and all of that has just happened within the last six months. It has not been a long time where I’ve been diving into new, and it can be hard, difficult, and very vulnerable. I want to share my step-by-step process and give you some things to consider.

Here are some things to consider anytime you are taking on a new project or implementing a new strategy:

  1. No business will grow without doing new things. Businesses won’t grow if you don’t do new things. If you want to grow your business, you have to get around this.
  2. You will always get to decide what your growth is. Whatever you’re growing through right now, that’s what you decided. So you can decide to change that. Your growth is your decision.
  3. You always want to have an approach of testing and learning when you’re doing new things in your business.

Let’s go through the process. This is a four-step process:

  1. Evaluate what your business needs. Study your business. Look inside of it. If you’re going to change things, change with intention. Know what the problem is that you’re solving for. If you decide not to change something, like your reasons for it. Be open to trying new things and be willing to change anything in your business at any time if it’s the best thing for you and your business. I never want you to be too attached to anything in your business. Under evaluating your business needs, I study my business. Look at coaching calls, client results, feedback, body of work, marketing, and messaging. Consider the timing of this decision and whether you’re solving for a problem that you need to fix now or if it’s a goal for later. Also, research by rewatching portals from your coaches and looking online to get a good understanding before making a big decision.
  2. Coach yourself on the decision. Start with the self-coaching model to understand your thoughts, circumstances, feelings, actions, and results. Consider what new things you need to believe about yourself for this project to be successful. Choose the beliefs that resonate with you and start practicing them now. Power thinking is about exploring new ideas, giving yourself time to think, and coming up with fresh concepts and methodologies. Put all possibilities on the table and don’t rush into projects.
  3. Create the plan. Regardless of the goal, create a high-level plan and get coached on it regularly. Start by planning and Googling the fundamentals of whatever you’re doing. Ask your coach for feedback, make decisions, and practice trusting yourself.
  4. Implement the plan. Create a deadline and work your way backward. Simplify the steps and give yourself space to grow. Think of this as your version one of many more to come. Put time on your calendar to work on the project and be flexible with your schedule. Get it done as early as possible and choose the right time to take on the project.

Lastly, create a plan to fail big and a plan to win big. Sometimes, you will be slapped in the face with reality. Have a plan for both scenarios. This is the type of thinking I want you to adopt when taking on new things in your business.

Alright, y’all, that is today’s episode. If you want to learn more about Show Up and Lead Mastermind, doors will be opening in September. I’m so excited about this group of women inside Show Up and Lead Mastermind right now. They are killing it. I’ll talk a lot more about them in the weeks to come, but for now, if you want to learn more, click here to get on the waitlist.

When you’re on the waitlist, you will get the most up-to-date information about doors opening and all of that. I hope this was helpful. If it was, do me a solid, screenshot this episode and share it on your Instagram stories. Tell others to listen to it, share it with your friends, family, Facebook, LinkedIn, wherever you hang out most. It means so much to me. I have a big goal this year of growing this podcast and really putting a lot of effort into growing and marketing this podcast in a different way. If you have it in you to do that, it would mean so, so much to me.

Alright, y’all. I will see you next time. Have a wonderful, wonderful week. I’ll talk to you soon. Bye.

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